Introduction
Summary of the book Fascinate by Sally Hogshead. Before we start, let’s delve into a short overview of the book. Imagine walking into a room and instantly holding everyone’s attention, or building a brand that people can’t stop talking about. What if you could naturally make others lean closer, listen more carefully, and remember your message long after you’ve left the scene? This is the power of fascination, a force that can shape how people view you, your ideas, or even an entire company. It’s not just about being flashy or loud; it’s about triggering emotions that make people deeply curious, excited, and eager to engage. Across history, the most captivating figures, brands, and stories have harnessed certain triggers that hook our minds and won’t let go. By understanding these triggers and learning how to use them, you can become more persuasive, influential, and memorable. In the chapters that follow, you’ll discover the seven triggers of fascination and learn how to apply them, step-by-step, to gain an almost magical advantage in any situation.
Chapter 1: Unveiling the Hidden Power of Fascination That Already Lives Inside You.
Have you ever wondered why certain people, objects, or events grab your full attention, causing you to forget everything else for a moment? Fascination is a feeling that pulls you in so strongly that your mind doesn’t wander. It could be sparked by a famous athlete’s performance, a breathtaking sunset, or even an unusual fashion trend. The key idea is that fascination isn’t just something that happens to you; it’s also something you do. You can cause fascination in others just as naturally as you experience it yourself. Imagine stepping into a conversation where people hang on to your every word, or launching a product that customers excitedly share with their friends. This isn’t wishful thinking. According to author Sally Hogshead, we all have the power to be fascinating if we learn to use certain triggers that already exist within us.
From the earliest days of human life, fascination played a crucial role in survival. Our ancestors needed to quickly notice what was important, whether it was spotting fresh fruit hidden in leaves or recognizing the warning signs of a predator. Over time, paying attention to certain triggers helped people make better decisions and connect with others who offered safety, comfort, or valuable knowledge. Even now, think about what makes you slow down and listen: a friend’s urgent tone, a teacher’s encouraging story, or a brand’s clever advertisement. All these situations show how fascination is not just random—there’s a pattern to it. Once we understand how it works, we can tap into it whenever we need. This isn’t magic; it’s a practical skill that can help you stand out, succeed, and influence others positively.
In the modern world, fascination is often linked to creating strong social bonds. We’re drawn to certain people because they trigger our interest, making us feel curious, inspired, or understood. From a young age, babies stare at faces far longer than at random shapes, showing how deeply hardwired fascination is in our minds. As we grow older, we look for things that pull us in—whether it’s a movie star’s personality, a video game’s storyline, or a social media influencer’s style. Businesses also benefit from understanding fascination. For example, certain companies find ways to keep us guessing, excited, or emotionally attached to their products. By learning what makes people lean in, brands can persuade customers to choose their products over others. Fascination helps us bond, communicate better, and stand out in a world filled with constant distractions.
You might think, Sure, some people are naturally more charming or appealing, but can anyone become fascinating? The answer is yes. We’re all wired to be fascinating in our own unique way. Maybe you have a knack for telling funny stories, or you know how to create intriguing social media posts. Perhaps you’re great at explaining complicated ideas in a simple way. These talents, combined with the seven fascination triggers you will soon learn about, can help you shape how others see and remember you. Instead of leaving things to chance, you can become deliberate in using fascination triggers to achieve your goals. Before we move on to understanding the seven main triggers, know this: just by reading and exploring these chapters, you are taking your first step into becoming a more compelling, influential, and memorable presence in the world.
Chapter 2: Craving the Unreachable: How the Lust Trigger Makes Us Want More.
Think of the last time you wanted something badly. Maybe it was a delicious slice of chocolate cake you saw in a bakery window, or a pair of shoes that were just slightly out of your price range. What made those things so hard to resist? This feeling of strong desire is linked to the fascination trigger known as lust. Lust isn’t just about romance; it’s about the anticipation of pleasure. Our brains light up not only when we get something enjoyable but even more when we think we’re about to get it. This eager longing can drive people to go out of their way, spend more money, or break their usual habits. Companies understand this well and often design their products to trigger that same powerful sense of desire.
For example, imagine stepping into a trendy clothing store. The soft lighting, pleasant music, and the feel of a luxurious fabric under your fingertips can spark lust. You start picturing how you’ll look wearing that perfectly fitted jacket or that beautifully designed dress. Even before you buy it, your mind already imagines the pleasure of owning it. Luxury brands rely heavily on lust. They show ads featuring flawless models and dreamy settings, hinting that if you purchase their product, you’ll share in that glamorous lifestyle. In these moments, you might not be fully logical. The promise of delight overshadows thoughts about money or necessity. This is why lust is so effective: it whispers that the experience you’re craving will be worth any sacrifice.
But lust isn’t just about expensive goods. It can be triggered by something as simple as an ice-cold soda on a hot day. You see it glistening in a commercial, imagine its refreshing taste, and suddenly, a generic drink becomes irresistible. Advertisers know how to create scenarios in which you daydream about that first sip or bite, making it nearly impossible to resist. This shows how the anticipation of pleasure often outweighs the pleasure itself. Studies have found that the brain’s activity is sometimes highest just before getting what it wants. Once we have that chocolate bar or that stylish gadget, the feeling fades. It’s the chase, the build-up, the image in our head that truly captivates us.
To use lust in your own life or work, think about how to offer experiences that spark imagination and longing. Maybe you’re promoting a school fundraiser and want your classmates to be excited. You could describe the event in a way that makes them imagine how much fun they’ll have, rather than just listing what’s for sale. Or, if you’re an aspiring entrepreneur, consider how to make customers imagine the future joy of owning what you’re selling. Just remember, lust can be a powerful but double-edged tool. If overused, it can lead people to overspend or chase things they don’t really need. Used wisely, though, lust can guide people toward positive actions, bringing excitement, anticipation, and that wonderful can’t wait feeling that makes life more enjoyable.
Chapter 3: Hidden Clues and Secret Recipes: How Mystique Keeps Us Guessing.
Have you ever found yourself staying up late to finish a mystery novel or watching a detective show, determined to figure out the culprit before it’s revealed? That pull you feel is known as mystique, a fascination trigger that thrives on unanswered questions and hidden details. Mystique teases our minds by leaving gaps in our knowledge. Instead of giving us all the information at once, it tempts us with puzzles and secrets, making us work to uncover the truth. It’s why we love guessing who the masked singer is, why we click on headlines that promise to reveal shocking secrets, and why certain brands flourish simply by refusing to explain everything about their products.
Consider Coca-Cola’s famous secret recipe. For years, countless rumors and myths have surrounded the exact combination of ingredients that make that soft drink taste the way it does. Coca-Cola doesn’t reveal all the details, and that’s part of the charm. The company understands that keeping information hidden makes customers more intrigued. People talk about it, wonder about it, and feel curious every time they take a sip. Other businesses do something similar by offering limited-edition products without explaining what makes them special. This creates a sense of mystery and encourages people to try them while they have the chance, hoping to uncover what sets them apart.
Mystique also shows up in places you might not expect. Some restaurants have secret menus or dishes prepared behind closed doors, known only by a lucky few. Just knowing there’s something exclusive going on sparks curiosity. We want to be part of an inside group that knows the hidden secret. This desire to fill in the blanks is deeply human. From childhood, we’re wired to explore, ask questions, and solve riddles. By offering a mystery instead of a clear answer, you invite people to engage their imaginations. They’ll think about your product or message even when they’re not directly facing it, all because you left them hanging.
To use mystique, consider holding back a bit of information. If you’re presenting a new idea at school, don’t lay out everything at once. Instead, drop hints that there’s more to learn, encouraging others to ask questions and stay interested. If you run a small business, you could create teasers for upcoming products without fully explaining what’s coming next. By doing so, you build anticipation and keep people watching. Mystique works because it recognizes that our minds love challenges. When we don’t have all the pieces to a puzzle, we think about it over and over, trying to figure it out. This keeps your audience hooked, returning for more, and excited about what you’ll reveal in the future.
Chapter 4: Racing Clocks and Ticking Bombs: How Alarm Grabs Our Attention Fast.
Imagine you’re at home scrolling through your favorite social media feed. You’re relaxed, feeling no rush. Suddenly, you see a post that shouts: Last day! 90% off until midnight! You jolt awake. Your heart might beat a bit faster, and you pay extra attention. What changed? A feeling of alarm. Alarm is the fascination trigger that says, Act now or face a problem! It can be a deadline, a warning sign, or even a sudden noise that snaps your mind into focus. Alarm makes you pay attention because it signals possible danger or loss. Without alarm, you might ignore that sale or miss the chance to submit an important school assignment before the deadline. With alarm, you drop everything to respond.
Companies and organizations often use alarm in advertisements or campaigns. For instance, imagine an ad showing a huge limited stock warning. It suggests that if you don’t act immediately, you’ll miss out. Alarm isn’t always about physical danger; it’s about prompting urgent action. Governments, for example, sometimes launch awareness campaigns showing the consequences of not wearing seatbelts or drinking and driving. If the images are shocking or the facts unsettling, it alarms viewers, making them think twice before making a bad decision. The goal is to make people feel the need to change their behavior now, not later.
However, not all alarms work equally. They must feel relevant and real. Teenagers might not be scared of long-term health issues, but they might fear losing their driver’s license. By choosing the right kind of alarm—one that hits people’s immediate concerns—you increase the chance that they’ll pay attention and take action. When a store says, Only 24 hours left for this deal, it feels more pressing than if it said, Sometime next month this might change. Urgency turns curiosity into a sense of necessity. You shift from thinking, I could consider this later, to I need to decide right now. Alarm focuses our minds and encourages quick decisions.
Using alarm can be helpful, but it’s important not to overdo it. If every single message you send screams, Hurry! people might become numb to it and stop paying attention altogether. Too many false alarms and people learn to ignore them. Instead, use alarm only when it matters. If you’re running a fundraiser at school, let people know the deadline and what happens if they miss it, but don’t invent fake emergencies. Alarm works best when it’s honest. It’s a wake-up call that cuts through the clutter of everyday life and says, Look here, do something now! Used correctly, alarm can guide people toward timely actions that are genuinely beneficial for them or help them make better decisions on the spot.
Chapter 5: Climbing the Social Ladder: How Prestige Sparks Our Desire to Stand Out.
Why do people spend more on branded sneakers instead of cheaper, unbranded ones that look almost the same? Why do some folks wait in long lines for new smartphones, even if their old ones work fine? The answer is often prestige. Prestige is the fascination trigger that comes from wanting to be seen as valuable, important, or superior. It’s about more than money—it’s about respect and admiration. Think of celebrities wearing designer clothes that cost a fortune. Those clothes aren’t just fabric; they’re symbols that say, I have something rare and special. Prestige makes people feel proud, recognized, and set apart from the crowd.
Companies know how powerful prestige can be. Luxury brands make fewer products, charge higher prices, and market themselves as exclusive. Because not everyone can afford these items, owning them feels like joining a privileged club. Just consider a high-end watch brand that only makes a limited number of pieces each year. Collectors rush to buy them because they know the watches aren’t only well-crafted; they’re status symbols that show off their owner’s refined taste and wealth. Restaurants, clubs, and events also use this tactic. By limiting access or requiring special memberships, they trigger people’s desire to be part of something prestigious and rare.
Prestige can be displayed openly. A fancy logo on a handbag, a luxury car brand’s emblem, or even a special credit card color can signal to others that you’re a person of high standing. This display encourages others to admire or envy you, boosting your social position. Companies also use prestige to motivate their employees. For example, rewarding top-performing sales staff with a special trip or a unique award can make workers feel proud and more connected to the brand. They see themselves as part of an elite group that achieved something others could not.
To use prestige in your own life, think about what you can offer that feels exceptional. Maybe you’re running for class president. Instead of printing ordinary flyers, could you create a more elegant presentation that shows how serious and capable you are? If you’re trying to sell handmade crafts online, consider making a limited-edition collection with higher-quality materials and beautiful packaging. By doing so, you signal that your creations are not just common items—they’re special pieces worth cherishing. Be careful, though. Prestige can be tempting, but it can also lead people to chase empty symbols. True value should shine through. The best kind of prestige comes from genuine quality, skill, and effort, not just from slapping a high price tag on something ordinary.
Chapter 6: The Subtle and the Strong: How Power Commands Attention and Respect.
From kings and queens to presidents and parents, power is a fascination trigger that can’t be ignored. Power is about controlling an outcome, guiding others’ choices, or influencing how a situation unfolds. It doesn’t always have to be harsh or forceful. Sometimes, just knowing someone is in charge makes people pay attention. Think of a strict teacher who sets clear rules, or a coach who decides the team’s strategy. Their authority draws your focus because you want to follow the right path or avoid trouble. Yet, power can also be fascinating in its gentler forms, such as a confident leader who guides people kindly but firmly.
Companies sometimes display power to make their brand stand out. Imagine a restaurant where the staff might jokingly scold you if you don’t follow certain quirky ordering rules. This unusual show of power can actually attract customers because it breaks the norm and creates a memorable experience. Customers return not because they like being told what to do, but because the experience is unique, engaging, and strangely fun. They’re fascinated by how the restaurant dares to challenge them.
Power can also be shown in more subtle ways. A well-organized store that leads customers through a specific path quietly controls their journey. A business meeting arranged so everyone faces the speaker, with comfy chairs and no distractions, ensures that all eyes remain on the leader. These small, thoughtful adjustments signal who’s in charge and keep everyone focused. Power isn’t only about yelling orders or being tough; it can be about shaping the environment to direct attention.
To tap into the power trigger, think about how you present yourself. Do you speak confidently, or do you mumble and look away? Do you take the lead in group projects, or do you wait for others to decide? Even as a student, you can show subtle power by being well-prepared, calm, and positive when working with classmates. If you aim to run a community event, set clear guidelines and make decisions that guide everyone smoothly toward a common goal. Power can make you stand out as a reliable figure worth listening to. Just remember that with power comes responsibility. Use it to help, not to harm. The best kind of power makes others feel guided, supported, and sure that they’re following someone who knows what they’re doing.
Chapter 7: Forbidden Fruit and Secret Doors: How Vice Sparks Wild Curiosity.
Have you ever been told, Don’t look in that box, and felt your curiosity spike? That’s the vice trigger in action. Vice is about the allure of the forbidden, the excitement of breaking rules or stepping into places we’re not supposed to go. When someone says, You can’t do this, a part of us wants to do exactly that. This desire to explore what’s off-limits is ancient and deeply ingrained in human nature. It explains why banning certain things can make them even more attractive. Historical events like the American Prohibition of the 1920s, which made alcohol illegal, actually drove people to seek alcohol more, not less.
Companies can use vice by adding a playful hint of rebellion to their products. For example, a gadget with a hidden expert mode that goes beyond normal settings might tempt you to try it, even if it’s not recommended. Or imagine a social club that’s invitation only, making people desperate to join just because they were told they couldn’t. Even small details, like suggesting a certain game feature is not for beginners can make curious players try it out sooner. Breaking a rule, even a minor one, feels thrilling, and that thrill catches people’s attention and affection.
Vice also appears in design and art. A shocking artwork that breaks traditional rules might cause public outrage, but it also gets everyone talking. The daring design that challenges expectations becomes memorable because it’s unlike what we’re used to. People can’t resist discussing what’s not allowed because it stands out from ordinary life. Brands might release a controversial advertisement to spark debate. While risky, this approach can also generate huge amounts of curiosity and conversation, which can help them become known.
To use vice carefully, think about what boundaries you can push without causing harm. Maybe you’re creating a mysterious event for your friends, where everyone’s invited but they have to follow unusual rules, like entering through the back door or solving a puzzle to get in. This breaks the norm and makes it more fascinating. Vice needs balance. Too much can alienate or offend people, but a touch of the forbidden can make an experience memorable. We’re drawn to what’s off-limits because it stands out from our normal routine. Skillfully applied, vice can help you capture attention, spark conversations, and make your message stick in people’s minds long after the initial shock wears off.
Chapter 8: Safe Havens and Familiar Faces: How Trust Makes Us Feel At Home.
Think about a time you were in an unfamiliar place—maybe traveling in a new city. Suddenly, you spot a familiar logo, like McDonald’s or Starbucks. You know what to expect: the taste, the service, the environment. That feeling of comfort you get is the trust trigger at work. Trust is built over time through consistent experiences, repeated symbols, and predictable outcomes. We feel good when we know what to expect, and we return to people, brands, and situations that have proven reliable in the past.
Trust is why loyal customers choose the same brand again and again. For instance, kids might prefer chicken nuggets from a well-known fast-food chain over identical nuggets in plain packaging simply because they trust the brand’s logo and reputation. This type of confidence doesn’t come quickly. Businesses invest years into building trust by being dependable—offering the same quality every time, being honest about their products, and fixing mistakes fast. When trust is strong, customers keep coming back and even recommend the brand to friends.
But what happens if trust breaks? Imagine a juice company known for fresh, natural flavors that suddenly experiences a contamination problem. Consumers feel betrayed and scared. To regain trust, the company must act quickly, openly communicate what went wrong, and show that they’ve taken steps to prevent it from happening again. Restoring trust can be tough, but not impossible. If done right, customers appreciate the honesty and effort, and trust can be rebuilt stronger than before.
In your own life, trust can help you influence others. If you prove yourself reliable—always showing up on time, delivering on promises, and being honest—people will listen to you more carefully and value your ideas. If you’re building a project with classmates, being consistent and supportive makes the team feel safe and more willing to cooperate. Trust makes people relax, open up, and engage without fear. It’s like a warm light in a dark room, guiding everyone toward better understanding. With trust, you don’t need flashy tricks. Your reputation does the work, naturally attracting people to your message and encouraging them to stick around for the long haul.
Chapter 9: Taking a Careful Look in the Mirror: Evaluating Your Fascination Potential.
Now that you know the seven fascination triggers—lust, mystique, alarm, prestige, power, vice, and trust—you might wonder how to put them all together. The first step is self-evaluation. Whether you’re thinking about yourself as an individual, your personal brand, a school club, or a small business, ask: How am I currently fascinating others? Maybe you’re already great at building trust by always keeping your word, or maybe you naturally create mystique by telling intriguing stories. Understanding where you stand right now helps you know where to improve.
One way to evaluate is to look at how people talk about you or your brand. Do your classmates describe you as dependable and friendly? Do customers mention how exciting and unique your product is? Pay attention to feedback, comments, and stories people share. Another method is to consider what sets you apart. What are you doing that others aren’t? Maybe you’re the only coffee shop in town that offers a secret seasonal drink. Maybe you’re the group project leader who always brings a fun twist. These differences might already be creating fascination without you even knowing it.
Also, think about whether your audience is actively engaging with you. Are people sharing your ideas on social media, recommending your brand to friends, or asking you questions because they’re curious? Interaction shows that you’re catching their attention and interest. Consider examples you’ve seen in the world. Famous theme parks like Disney World rely heavily on trust (you know what to expect) but also on mystique (new stories and magical surprises at every turn). By studying successful examples, you can learn how to mix triggers to your advantage.
Evaluating your starting point is like checking a map before you start a journey. If you don’t know where you are, it’s hard to figure out how to get where you want to go. Spend some time thinking about which triggers come naturally to you. Maybe you’re good at building trust but struggle with creating alarm or mystique. That’s fine. Identifying your strengths and weaknesses helps you plan your next steps. By being honest with yourself and measuring your current level of fascination, you position yourself to grow, adjust, and eventually unlock your full potential to captivate those around you.
Chapter 10: Mixing Ingredients in Your Fascination Recipe: Developing Creative Ideas.
Once you know your strengths and what you might need to improve, the next step is development. Think of yourself as a chef who now knows the basic flavors (the seven triggers). Your job is to create a perfect dish by combining the right triggers in the right amounts. Maybe your brand mainly relies on trust, but you realize you could add a hint of mystique to keep customers curious. Or you have a reputation for prestige, and now you’d like to add a bit of lust to make people crave what you offer. Brainstorm as many creative ways to blend these triggers as possible.
For inspiration, look to successful examples. Nike’s famous waffle iron story about their running shoe design adds mystique and a bit of fun history, making people more interested in the brand. Disney World uses trust and mystique together, promising the comfort of familiar characters while still sprinkling in magical surprises that keep visitors enchanted. By studying these examples, you’ll see that it’s rarely about using just one trigger. It’s about finding the right combination that suits your personality, your product, or your message.
Don’t be afraid to experiment. Write down several ideas, then imagine how people would react. For example, if you’re organizing a school dance, you could start by ensuring trust (make it safe, well-organized, and clearly scheduled). Then add mystique by hinting at a surprise performance without revealing all the details. Perhaps include a subtle form of alarm by reminding everyone that tickets are limited. The right mix will make people excited, curious, and motivated to attend. If one idea seems too complicated, simplify it. The goal is to create a blend that feels natural and exciting.
As you develop your strategy, remember that different audiences respond to different triggers. Younger crowds might be more drawn to mystique and vice, while older ones might appreciate trust and prestige. Consider your audience’s interests, values, and comfort levels. Keep refining your ideas until you’re confident that your chosen mix of triggers will get people talking, participating, or purchasing. Development is about imagination, testing, and fine-tuning. By the end of this process, you’ll have a solid plan for how to make yourself or your brand more fascinating—and you’ll be ready to bring it to life.
Chapter 11: Putting It All into Action: Gaining Support, Setting Goals, and Measuring Success.
You’ve evaluated where you stand, developed creative ways to combine the fascination triggers, and now it’s time to execute your plan. Execution means turning ideas into reality. But before you jump right in, you need to gain support from others who can help. If you’re working alone, you might still need friends, teammates, or mentors to give feedback and help spread the word. If you’re running a company, you need your team to understand the vision and believe in it. Show them your plan clearly. Explain which triggers you’re using and why. The more concrete you are—like showing a timeline or a budget—the easier it is for them to trust your approach.
Once everyone’s on board, set specific goals. Instead of saying, I want more people to know about my idea, say, I want 100 new followers on social media this month, or I want to see a 20% increase in people signing up for our newsletter. Specific goals let you measure progress. As you roll out your plan, keep track of what’s working and what isn’t. If one trigger isn’t producing the results you hoped for, don’t be afraid to adjust. Fascination is a living process, and sometimes you must tweak your approach as you learn more about your audience’s responses.
Data helps guide your decisions. Notice which posts or messages get the most likes, which products sell out first, or which parts of your speech make the audience perk up. This information is like a compass, showing you where to go next. Show your team these results so they can see progress. Encouraging small wins boosts everyone’s confidence and commitment. Over time, as you hit your targets and see the impact of your fascination triggers, you’ll become more skilled at using them. It’s like exercising a muscle—the more you practice, the stronger you get.
In the end, fascination isn’t a one-time trick. It’s a long-term strategy that can keep people engaged with you, your ideas, or your brand. By following these steps—evaluating your current situation, developing a creative plan, and executing it while measuring results—you can continue growing more influential and memorable. Remember that fascination is a tool to connect with others and offer them something genuinely valuable. It’s not about manipulating people; it’s about understanding what captivates them and how you can meet that need. With patience, practice, and the right use of triggers, you’ll discover that you can indeed become more fascinating and make a lasting impression on the world around you.
All about the Book
Unleash your potential with ‘Fascinate’ by Sally Hogshead. Discover the seven triggers of fascination and learn how to captivate others, boost your personal brand, and make an unforgettable impact in your career and relationships.
Sally Hogshead is a renowned speaker and author who specializes in branding and persuasion, helping individuals and organizations harness their unique strengths to captivate audiences.
Marketing Professionals, Sales Executives, Entrepreneurs, Public Speakers, Human Resources Managers
Public Speaking, Networking, Personal Branding, Writing, Social Media Strategy
Lack of Personal Branding, Ineffective Communication, Difficulty in Captivating Audiences, Understanding Consumer Behavior
You don’t have to be all things to all people. In fact, to be fascinating, you must be different.
Daniel Pink, Jim Stengel, Guy Kawasaki
Marketing Book of the Year, Best Business Book Award, Brain Trust Award
1. Understand the power of fascination in branding. #2. Learn seven universal triggers to captivate audiences. #3. Discover how to leverage uniqueness effectively. #4. Identify personal triggers to influence others. #5. Gain insights into captivating communication techniques. #6. Uncover methods to build more engaging brands. #7. Recognize different fascination archetypes for impact. #8. Enhance storytelling skills for better connection. #9. Create impactful first impressions that last. #10. Learn strategies for increased persuasion and influence. #11. Develop a more fascinating personal brand. #12. Understand customer perception and brand positioning. #13. Apply fascination principles to marketing campaigns. #14. Increase engagement through emotional triggers. #15. Utilize fascination to stand out in markets. #16. Boost creativity using fascination techniques. #17. Analyze successful brands’ use of fascination. #18. Develop authentic and compelling brand narratives. #19. Understand physiological aspects of fascination triggers. #20. Implement fascination to boost business relationships.
Fascinate by Sally Hogshead, marketing strategies, brand building, captivating communication, personal branding, customer engagement, digital marketing, communication skills, public speaking tips, influence and persuasion, business success, Sally Hogshead
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