Introduction
Summary of the book UnMarketing by Scott Stratten and Alison Stratten. Before we start, let’s delve into a short overview of the book. Think about the last time you felt truly understood by a business. Maybe it was the friendly local bakery that remembered your favorite pastry or an online store that promptly responded to your special request. These moments stand out because they show genuine connection, not just sales tricks. Today, many old-fashioned marketing methods—like pushy ads or annoying cold calls—feel more like disruptions than invitations. People crave real conversations and honest help, not meaningless slogans or endless spam emails. This is where a new way of thinking steps in: UnMarketing. Instead of forcing customers to pay attention, UnMarketing encourages you to earn their trust, care about their needs, and respect their time. By doing so, you can create long-lasting relationships that bring customers back again and again. In the chapters ahead, we’ll explore why shifting your focus from quick sales to true engagement is the smartest path toward lasting business success.
Chapter 1: Discovering Why Building Honest Connections Outshines Traditional Marketing Gimmicks and Empty Promises.
Imagine returning home after a tiring day, hoping to unwind with a simple meal and your favorite show. You place an order for a pizza, settle onto the couch, and wait. Minutes crawl by, and your hunger grows. Thirty minutes turn into an hour, and when the delivery arrives, the pizza is cold and not even what you asked for. You might grumble to yourself or tell your friends how disappointed you feel. In the old days of marketing, the restaurant’s response would have been predictable: maybe a weak apology or a coupon for your next order—if you even bothered to complain. But in the world of UnMarketing, things work differently. A smart business understands that every customer interaction, even a disappointing one, is a chance to genuinely connect, restore trust, and show customers they actually matter.
In traditional marketing, companies often rely on flashy ads, expensive campaigns, or scripted promotions. They hope these will grab people’s attention and push them toward a purchase. But think for a moment: do you ever feel excited to watch a noisy television commercial? Do you eagerly await unknown telemarketers to call during dinner? The truth is, most of us dislike these old tactics. They feel distant, forced, and lacking any true care. Today, customers respond more to businesses that listen to what they need, respond to their complaints, and appreciate their loyalty. Building honest connections means treating customers like respected guests, not just numbers. When a customer tweets about a bad experience and the company quickly sends a sincere apology, a make-good product, or even a friendly video, that’s genuine connection in action—something far more valuable than any loud commercial.
By focusing on meaningful conversations, companies learn how to turn mishaps into moments of truth. Imagine a restaurant’s manager personally acknowledging a customer’s complaint and going out of their way to fix it. Maybe they send a fresh meal, a heartfelt letter, and keep the customer updated. These actions show they are not just after money, but sincerely care. Word of mouth spreads fast. A single kind gesture can travel across social media, showing others that this business genuinely cares. This approach is not about buying attention with irritating tactics. Instead, it’s about earning trust through kindness and reliability. Over time, the company builds a reputation for authenticity, and satisfied customers become brand ambassadors. They share their experiences freely, influencing friends and followers to give that business a try as well.
This new way of thinking aims to create lifetime relationships rather than one-time purchases. Instead of spending huge sums on billboards or flashy print ads, businesses can use their resources to improve customer experiences. They invest in responding quickly on social media, creating personalized messages, and offering thoughtful solutions that match people’s real needs. In doing so, companies show they are not just selling products, but building partnerships. Customers feel valued, understood, and supported, making them far more likely to return again and again. As you read further, you’ll see how this shift—from old-fashioned marketing to connection-driven strategies—truly sets businesses apart. This first chapter reveals why small acts of sincerity and problem-solving matter more than big, expensive marketing shows. It’s the difference between feeling annoyed by a brand and feeling appreciated by it.
Chapter 2: Understanding How Different Customer Motivations Shape Purchasing Choices and Deeply Loyal Behavior.
People buy things for a whole mix of reasons. Sometimes it’s about price, sometimes convenience, and sometimes they trust a friend’s suggestion more than any advertisement. To truly understand why someone might pick your product over another, think of a pyramid or ladder—each step represents a different motivation. At the bottom of this hierarchy of buying are cold calls and random sales emails. These methods reach people who don’t know you at all and usually don’t care. Sure, you might snag a sale if your price is the absolute lowest, but these customers will leave the moment they find something cheaper. They aren’t tied to you by any sense of understanding or trust. This kind of relationship is shaky and often not worth the effort it takes to maintain.
As you climb higher up the buying hierarchy, you’ll find customers who come across your business online—through search engines or ads. They’re slightly more interested than a random cold call target because they looked up something related to what you sell. Still, they don’t know you well, and price might still rule their decision-making. If you disappear from their search results or offer nothing special, they’ll vanish. A step above that are people who have interacted with you in some small way—maybe they’ve visited your website, joined your email list, or asked a question at a local event. They start to see you as more than just another name. You become a familiar option, growing trust bit by bit.
Then comes one of the strongest reasons people buy: personal recommendations. If someone they trust says, This company is great. They treated me well, that stands out more than any ad. People love to rely on the experiences of friends, coworkers, or family members who have tested the waters for them. This kind of honest, word-of-mouth suggestion can boost your credibility faster than a shiny billboard. At this level, people feel more comfortable giving you a try because someone they respect has already given their approval. It’s like having a reliable guide leading you toward a good product instead of walking in blindly.
At the very top of this hierarchy is the strongest bond of all: customers who have already bought from you, loved what you offered, and want more. These loyal individuals trust you because you’ve proven yourself. They’ve seen your reliability and kindness firsthand. They’ll come back for repeats, tell their circles about you, and keep you in mind when they need something similar. Achieving this top-level loyalty isn’t easy. It takes time, patience, and consistent effort. But once you earn it, you gain a stable, long-term source of income and a team of unofficial brand ambassadors. They’ll defend your reputation and help spread the word. In the coming chapters, you’ll learn how to reach this precious top tier, where satisfied customers evolve into lifelong supporters.
Chapter 3: Realizing That Nurturing Current Customers Beats Constantly Chasing New Shoppers Everywhere, Relentlessly.
Many businesses focus so hard on attracting new customers that they forget about the people who already support them. It’s like constantly planting new seeds but never watering the ones that have sprouted. This neglect can push loyal buyers away, leaving them to wonder if they truly matter. Think about it: would you feel happy if a store gave giant discounts to first-timers but ignored your problems once you became a regular? Probably not. Making existing customers feel respected and well-served is crucial. If you treat them badly, they won’t hesitate to leave, often taking their friends and family along with them. A single unhappy loyal customer who leaves could cost your business hundreds of dollars each year in lost sales. Paying attention to them isn’t just nice—it’s smart.
Every time customers interact with your business, they form an impression. When these impressions are consistently good—helpful employees, easy checkouts, fast responses—they build trust. But if customers experience sloppy service, broken promises, or unfriendly attitudes, that trust crumbles. Even long-time supporters get annoyed when treated poorly. Picture a person who’s been buying coffee from the same place for years, only to notice that their usual order is never prepared correctly anymore. Or imagine waiting ages on hold to speak to customer service, while newcomers easily get special deals online. This gap between your customers’ best and worst experiences is what causes them to drift away. If the gap grows too wide, they start looking elsewhere, hoping to find a brand that treats them consistently and values their loyalty.
Building and keeping trust means closing that experience gap. Offer your regular customers perks that show you appreciate them. Make sure everyone on your team understands how important existing customers are. Encourage open communication so if your customers have a complaint, you learn about it quickly and can fix the problem right away. Even small improvements, like stirring a customer’s coffee or remembering special requests, matter a lot. These small acts say, We see you, we appreciate you, and we’re here to serve. It’s far cheaper to maintain loyal fans than to constantly hunt down new ones. And remember, loyal customers spread positive stories about you without any extra charge.
If you think about the cost of losing a loyal customer, it becomes clear that retaining them is worth every effort. They might spend a few dollars every day, or buy your product regularly throughout the year. Multiply that by a decade, and you see a huge lost opportunity if they walk away. Plus, a satisfied customer often does your marketing for you. They tell friends how dependable you are, helping you grow naturally through word-of-mouth. By caring deeply for those who already trust you, you build a stable foundation for your business. Focusing on existing customers not only strengthens your current income, it forms a reliable base that supports growth. In the long run, it’s the smartest investment you can make, ensuring your brand remains strong, trusted, and profitable.
Chapter 4: Elevating Your Status by Becoming a Trusted Expert in Your Field Truly.
In a world swamped with advertisements, people crave guidance from trusted voices. When they’re unsure which product to choose, they look for experts who can give honest advice. If you become that expert, people respect your knowledge and listen to what you say. This trust can make customers more comfortable buying from you because they know you’re not just pushing a product. Instead, you’re sharing helpful information that makes their decision easier. Being an expert doesn’t mean you must know everything. It means you have enough experience and insight to guide others. Think about a mechanic who can explain car troubles simply, or a math tutor who patiently breaks down tough problems. These individuals gain loyal followers by offering real value, not just a sales pitch.
To position yourself as an expert, you first must get comfortable expressing what you know. Don’t worry if you’re not the world’s greatest authority. Your personal experience, training, and encounters in your field already give you something valuable to share. People often hold themselves back, thinking, Who am I to give advice? But remember: everyone starts somewhere. If you run a small bakery, you might not be a world-famous pastry chef, but you can certainly teach newcomers about choosing the right flour or explaining the difference between types of yeast. Over time, as you help others, you’ll naturally build credibility. Becoming an expert is less about fancy titles and more about consistently offering useful knowledge that improves people’s understanding and solves their problems.
Sharing your knowledge can happen in many ways—blog posts, podcasts, short videos, or social media Q&A sessions. The key is to deliver information in a clear, helpful manner that people appreciate. For example, if you’re a fitness coach, you could write tips on easy morning exercises or show how to create a balanced meal plan. If you’re a gardener, you could share seasonal planting guides. Over time, your audience will grow as people realize you’re not just another product pusher. You’re a resource they can trust. They’ll return to your content, recommend you to friends, and when they need something you offer, they’ll think of you first. This approach works far better than scattering random ads in places where people might ignore them.
Above all, embrace the idea that expertise is earned by helping others, not declared by loud announcements. The more people you guide, the more confident you’ll become, and the more your audience will rely on your voice. As you establish yourself, customers will welcome your advice, whether it’s choosing a reliable product or navigating a tricky situation in their field. They’ll see you as a friendly guide who wants them to succeed. This trust encourages loyalty and makes your marketing efforts feel more like meaningful conversations than forced sales. By focusing on building expertise and being generous with your knowledge, you transform yourself into a beacon of trust. In a noisy marketplace, that kind of steady, guiding light stands out and draws people closer.
Chapter 5: Crafting Valuable Information and Insights That Prove Your Expertise to Customers Clearly.
Simply calling yourself an expert doesn’t instantly convince people. You need to show them through actions, quality content, and helpful materials. Start by identifying common problems your customers face. What worries keep them up at night? Maybe they struggle to manage their money, choose the right insurance, or plan a balanced diet. Once you know their challenges, create articles, guides, or short videos that provide straightforward solutions. Begin with a clear point or key takeaway, then show evidence that what you say works. For instance, tell a story about how a previous client overcame a tough situation using your methods. Finally, give them tools and tips to apply this advice in their own lives. This three-part approach—point, prove, perform—helps you move from a mere claim to a trusted authority.
Imagine you’re a financial advisor who wants to help people retire comfortably. Your big point could be: Save at least 10% of your monthly income. Next, prove it by sharing examples of clients who did this and successfully met their retirement goals. Show how their lives improved and how they slept easier knowing their future was secure. Then, teach readers a simple trick: setting up an automatic monthly bank transfer to a savings account. With these actionable steps, you’re not just talking—you’re giving them a roadmap to success. Your customers will appreciate the clarity and value you bring, making them trust you more. They might even share your advice with friends, further spreading your reputation as someone who genuinely helps.
Quality matters more than quantity. You don’t need a hundred blog posts that say nothing new. Instead, focus on creating fewer pieces of high-value content that address real problems. If your insights truly help people, they’ll return for more. They’ll think of you when they need expert guidance and recommend you to others who face similar struggles. Over time, this creates a community of people who trust your brand. Think of it like planting seeds in a garden. Each piece of valuable content is a seed that, with proper care, grows into a loyal supporter who respects your knowledge and might become a paying customer.
As you develop a library of valuable content, you also boost your visibility online. People searching for answers might stumble upon your guide or tutorial. If they like what they find, they’ll look deeper into your offerings. The more people benefit from your insights, the stronger your reputation becomes. Eventually, you’ll notice that your customers view you as more than just a seller—they see you as a helpful friend who wants them to succeed. This approach reshapes marketing. Instead of pushing products, you’re lifting others up, helping them solve problems and learn new skills. That’s the essence of proving your expertise. With time, your helpful voice will stand out among countless empty promises, attracting customers who value your guidance and trust your judgment.
Chapter 6: Unlocking the Secrets of Shareable, Viral Content That Draws Massive Attention Online.
Ever watched a funny video that made you laugh so hard you just had to share it? Or seen a breathtaking stunt that left you speechless, prompting you to send it to friends? Viral content works like that. It grabs your attention so strongly that you feel compelled to pass it along. Businesses dream of creating such moments because one share leads to another, spreading their message to huge audiences without the usual advertising costs. To create shareable, viral content, you need to understand what makes people eagerly hit that share button. It might be laugh-out-loud humor, a jaw-dropping surprise, or a touching emotional story. The goal is to spark a reaction strong enough that people want to show it to others.
Think of different triggers that make content go viral. First is comedy—truly hilarious content can spread like wildfire. But remember, it must be genuinely funny. Mediocre jokes won’t cut it. Second, try creating a wow moment. Something so astonishing, unexpected, or impressive that viewers can’t help but show their friends. This could be an incredible athletic feat, a surprising twist in a short film, or a perfectly timed moment captured on camera. The third is emotional resonance. Content that evokes strong feelings—joy, nostalgia, sadness, hope—often gets shared because emotions connect us as human beings. A touching story about kindness or a powerful reminder of life’s beauty can inspire massive sharing.
When planning viral content, think about what your audience likes. It’s not about what you personally find amusing or heartwarming, but what they crave. Before finalizing your idea, share it with others and ask for honest feedback. Does it make them laugh? Are they impressed or moved? If not, keep refining. Another key is making it easy to share. Post on platforms where your audience already hangs out. Add simple share buttons so they can quickly pass it on. The more convenient sharing is, the faster your content might spread.
Remember that going viral is never guaranteed. It’s a bit like catching lightning in a bottle. Even if you do everything right, you may not always achieve massive fame. But experimenting is worth it because even smaller bursts of attention can draw in curious new visitors. They might stick around, explore your content, and eventually become customers. Over time, learning what resonates with your audience can help you create consistently engaging materials. By keeping your message genuine, appealing to emotions, and crafting truly impressive visuals or stories, you increase your chances of striking a chord. Viral content is about connecting with human emotions. When you do it well, you earn not just viewers, but loyal fans who remember and appreciate your brand.
Chapter 7: Embracing Social Media Conversations to Build Deeper Connections One Post at a Time.
Social media platforms are like busy digital cafés. People chat, share ideas, and react to the world around them. If your business sets up a table in these cafés and never talks to anyone, customers will wonder why you’re even there. For social media to work, you must engage in real conversations. Think of each comment, reply, or private message as a small chance to build trust. When someone suggests a new flavor for your restaurant’s menu, respond thoughtfully. When they praise your service, thank them. If they complain, acknowledge the issue and show you care about making it right. These personal touches matter far more than posting pretty pictures and ignoring everyone who stops to look.
Some businesses treat social media like a one-way street. They share advertisements, announcements, and random content without ever listening. People quickly notice this and feel ignored. If a customer leaves a comment and gets no reply, it sends a message: We don’t value your voice. On the other hand, when you treat social media as a chat between friendly neighbors, customers appreciate it. They start seeing you as a human presence, not just a brand logo. Over time, this human touch builds a community around your business. Members of this community support each other, answer questions, and spread good words about you, even when you’re not around.
To get started, pick a platform that matches your style. If you love sharing quick updates, Twitter might be perfect. If you prefer visuals, Instagram could be your place. For professional networks, try LinkedIn. Once you pick your home, spend time there daily. Reply to comments, ask your followers questions, and encourage them to share their own experiences. Each interaction is like watering a plant—over time, it grows stronger and healthier. Don’t worry if you can’t be everywhere at once. It’s better to do a great job on one platform than spread yourself too thin and fail to engage anywhere.
As you become active on social media, remember that people crave sincerity. Use a friendly, approachable tone. Show that you’re genuinely interested in what others say. If your customers feel heard, understood, and respected, they’ll stick around. They may even start looking forward to your posts, seeking your guidance, or sharing their own stories. This sort of ongoing conversation can turn casual readers into loyal fans who remember you long after logging off. Eventually, when they need a product or service you provide, they’ll think of you first, not because you bombarded them with ads, but because you built a relationship based on listening and caring.
Chapter 8: Structuring Your Social Media Presence with Authentic Voice, Consistent Effort, and Genuine Care.
When you begin posting on social media, the early stage is all about being present. Show up, share posts, respond to comments, and engage with others. Make it a habit to spend a certain amount of time each day just interacting. It’s like meeting new neighbors—you must open your door and say hello regularly before anyone trusts you enough to chat. Over time, as you keep showing up, more people notice you. They’ll become curious about what you have to say, and some will start following you to keep track of your insights and offers.
Once you’ve caught their attention, the next step is building momentum. This means you’re no longer introducing yourself to an empty room. Now you have a small crowd that expects something from you. Maybe they like your weekly tips or look forward to your monthly Q&A sessions. To handle this well, consider using tools that help you stay organized. Social media management apps let you schedule posts in advance, reply to messages from a single dashboard, and track what people respond to most. By planning your content and managing your time, you can keep your presence lively and engaging without getting overwhelmed.
As you grow comfortable on one platform, you might want to expand to others. But be careful not to overdo it too soon. Master one platform before moving on to another. Each platform has its own style. What works on Instagram might not suit LinkedIn, and vice versa. By taking it slow, you ensure that your efforts remain high-quality. When customers see you caring deeply about each place you appear, they’ll respect your dedication. Expanding too fast and posting low-effort content can hurt your image. Slow and steady wins the race here, building a network of genuinely engaged followers who trust what you say.
Throughout this process, authenticity is key. Show who you really are. If you run a small bakery, don’t just post polished images of cakes—show a behind-the-scenes look at your kitchen or introduce your team members. If you’re a fitness coach, share your personal story of getting healthy. By being human and real, you break down barriers. Customers feel they know you, not just your brand’s name. This closeness leads to deeper connections and true community. In the end, structuring your social media presence means showing up regularly, keeping your promises, and treating each person who comments as an important guest. Over time, these efforts create a warm, welcoming digital home where people love to gather and interact with you.
Chapter 9: Handling Online Complaints With Empathy and Skill to Protect Your Reputation, Honor.
Complaints can feel scary. Nobody likes hearing criticism, especially in public where everyone can see. But online complaints are not the end of the world. In fact, they’re a chance to show everyone watching that you handle problems with grace and care. Instead of ignoring or deleting negative comments, respond politely and quickly. Apologize if you made a mistake. Ask for details to understand what went wrong. Offer a solution if possible. When people see that you’re willing to make things right, it turns a bad situation into an opportunity. They realize you’re not perfect, but you care enough to fix issues that arise.
Long ago, unhappy customers had limited ways to complain—maybe they would send a letter or leave a message nobody saw. Today, platforms like Facebook, Twitter, or review sites let everyone share their opinions with the world. This transparency might feel stressful, but it can be good. Now you have a chance to show everyone how responsible and kind you are. When handled well, a public complaint can showcase your company’s values. Others watching might think, If this is how they respond to a complaint, they must really care about their customers. A fair, honest response can win you new fans instead of scaring them away.
Of course, not all complaints are equal. Some are minor misunderstandings, while others may need more serious attention. But even if you face a harsh comment, stay calm. Don’t argue or insult back. Remember that an angry customer is still a person who might have a valid reason to be upset. By listening calmly, you may calm them down. Show sympathy: I’m sorry you had a bad experience. Let’s see how we can make it better. Taking a gentle approach often helps turn frustration into understanding. Customers appreciate when you treat them like human beings, not just profit sources.
Over time, handling complaints this way builds a solid reputation. People see your business as fair, open-minded, and ready to improve. Even customers who never complain notice how you handle problems. They trust you more, knowing if something ever goes wrong, you’ll be there to help. In the end, complaints aren’t just negative moments. They’re tests of character. Passing these tests with empathy and responsibility strengthens your brand’s image. It shows you genuinely care, creating a community where people feel safe expressing their views. Instead of dreading criticism, you’ll learn to welcome it as a chance to show your true colors and serve your customers better.
Chapter 10: Adopting Open-Minded Strategies That Inspire Growth Through Honest Feedback and Lasting Trust.
As we reach this final stage, the true lesson of UnMarketing becomes clear. Success today isn’t about shouting louder than everyone else. It’s about genuinely listening, adapting, and growing through the feedback you receive. Many businesses look at big brands and try to copy their moves, hoping to gain instant success. But this approach overlooks something crucial: you don’t know the full story behind those big brands. They might have spent years building relationships, refining their approach, and learning from mistakes. Imitating their surface actions without understanding their roots rarely works. Instead, trust your own path. Ask your customers what they like, what they dislike, and how you can improve. This honest feedback becomes your guiding star.
When you rely on genuine feedback, you encourage growth based on real customer needs, not guesses. Suppose you’ve tried a new service and it’s not going well. Instead of stubbornly pushing it, reach out and ask, How can we make this better? By listening to their responses, you discover valuable insights. Maybe they find it too complicated, too slow, or too expensive. Use this knowledge to make changes that matter. This approach shows you respect your customers enough to involve them in shaping your business. In return, they feel valued and stay loyal. Over time, these honest conversations help you steadily improve, becoming a brand known for understanding and responding to what people truly want.
Think of it like sculpting a statue. Each piece of feedback chips away rough edges, revealing a smoother, more elegant shape underneath. Without feedback, you might never know where to carve. With it, you steadily refine your products and services until they fit your customers perfectly. This relationship—where customers trust you to do your best and you trust them to guide you—is the core of modern marketing. It replaces one-sided shouting with two-sided conversation. It transforms random buyers into loyal partners who feel proud to support you. The result is a business that stands strong, no matter how the market changes.
As you move forward, remember that each interaction—online or offline—is a seed you plant. Water these seeds with attention, kindness, and helpful expertise, and they’ll grow into sturdy trees of loyalty and respect. Keep testing new ideas, learning from feedback, and adjusting your approach. Over time, you’ll discover that UnMarketing isn’t about clever tricks or flashy ads. It’s about real people connecting in honest ways. By becoming a listener, a helper, and a leader who invites genuine dialogue, you’ll build a business that thrives on trust, adapts with ease, and stands out in a crowded, noisy world. In the end, that’s the lasting success that UnMarketing is all about.
All about the Book
Dive into ‘UnMarketing, ‘ where Scott and Alison Stratten unveil unconventional marketing strategies that defy traditional norms. Learn how to build authentic connections that engage customers and foster loyalty. Transform your marketing approach today!
Scott Stratten and Alison Stratten are renowned marketing experts, speakers, and authors passionate about transforming how businesses connect with their audience through engaging and authentic communication strategies.
Marketing Professionals, Business Owners, Social Media Managers, Sales Executives, Entrepreneurs
Content Creation, Digital Marketing, Public Speaking, Networking, Brand Building
Ineffective Traditional Marketing, Consumer Engagement, Brand Authenticity, Building Customer Loyalty
People don’t buy goods and services. They buy relations, stories, and magic.
Gary Vaynerchuk, Seth Godin, Guy Kawasaki
Best Marketing Book of the Year, National Best Seller, Gold Medal Winner at the 2011 Axiom Business Book Awards
1. How does UnMarketing redefine traditional marketing approaches? #2. What key principles guide authentic customer engagement? #3. How can businesses build trust without traditional advertising? #4. Why is storytelling crucial in today’s marketing landscape? #5. How can brands humanize their customer interactions effectively? #6. What role does authenticity play in brand loyalty? #7. How does listening enhance customer experience and satisfaction? #8. What strategies create meaningful connections with audiences? #9. How can social media amplify customer relationship building? #10. What’s the impact of transparency on brand perception? #11. How can businesses leverage feedback to improve offerings? #12. What are common pitfalls in conventional marketing tactics? #13. How can brands use empathy to understand customer needs? #14. What’s the importance of being genuinely helpful in marketing? #15. How do moments of caring shape brand identity? #16. What lessons can be learned from marketing failures? #17. How can businesses cultivate passionate brand advocates? #18. Why is patience essential in relationship-based marketing? #19. How does community involvement benefit brand reputation? #20. What is the value of being present in conversations?
UnMarketing, Scott Stratten, Alison Stratten, marketing strategy, digital marketing, social media marketing, branding, customer engagement, content marketing, business growth, entrepreneurship, marketing insights
https://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/1118171791/
https://audiofire.in/wp-content/uploads/covers/807.png
https://www.youtube.com/@audiobooksfire
audiofireapplink