Introduction
Summary of the Book Will It Fly? by Pat Flynn Before we proceed, let’s look into a brief overview of the book. Imagine an airplane on a runway, engines humming softly as it prepares for the big moment of lift-off. That’s where you stand now, at the threshold of turning your idea into a tangible business that truly matters. But before you push the throttle forward, pause and reflect. Is your idea in sync with your personal dreams? Have you uncovered your special talents that give you a competitive edge? Do you know your customers inside and out—their deepest troubles, the language they use, and the stories they tell? And most importantly, have you confirmed that people are willing to invest in your solution before you risk time and money? In the coming chapters, you’ll discover how to shape, refine, test, and validate your concept, ensuring it’s fully ready to soar high into the open skies.
Chapter 1: Realizing How Your Business Idea Must Reflect Your Inner Life Goals and Everyday Passions to Truly Take Flight.
Imagine waking up each morning feeling excited and energized by the thought of working on something that resonates deeply with who you are. When you begin exploring a new entrepreneurial idea, you’re not just building a business on some random concept; you’re piecing together a dream that should match the rhythms of your personal life. To understand why this matters, think of a plane’s wings: if they’re not balanced and well-shaped, it won’t lift off the runway. Your business idea needs that same natural fit with your own values, interests, and ambitions. If you’re someone who loves working directly with people, for example, you shouldn’t cage yourself behind an impersonal online-only setup. Instead, craft your business environment to mirror your personality, ensuring you find it emotionally rewarding and personally meaningful, even on days when challenges arise.
Before you commit yourself to a particular venture, it’s crucial to paint a vivid picture of the life you want to lead. Do you want to spend afternoons taking care of family, or would you rather be traveling and working from cozy cafés around the world? Would you prefer a steady, predictable rhythm of work, or does a more adventurous, uncharted path excite you? By asking these questions now, you avoid the painful realization five years down the road that your business, though maybe profitable, is making you miserable. Visualizing your future life and setting personal benchmarks—like having your home paid off, ensuring your financial stability, or maintaining close friendships—will guide you as you shape your new enterprise. This step transforms a vague idea into a vision that’s intimately tied to your heart.
To begin this process, try a simple self-reflection exercise. Take a large sheet of paper and divide it into four sections, each representing a cornerstone of your personal life—perhaps Family & Relationships, Health & Well-being, Career & Achievement, and Financial Security. Within each quadrant, write down what you ideally want in five years. Be specific: for Family & Relationships, it might be that you want to pick your kids up from school daily. For Financial Security, maybe you envision paying off debts and having a cushion to invest in hobbies. This approach isn’t about fantasy; it’s about clarity. If your business idea can’t support these goals, you can adjust it now instead of feeling trapped later. You’re building a blueprint that ensures your idea aligns with who you truly are.
This thorough, honest self-examination reveals the kind of business that complements your lifestyle rather than competes against it. Recognizing that every entrepreneur’s life is more than just work encourages you to integrate personal aspirations directly into your business planning stage. For instance, if you love daily social interaction, consider a concept that fosters community—maybe a hybrid model that blends online and offline components, allowing personal contact through events or workshops. By grounding your idea in your deeper values, you create a strong sense of purpose that will keep you motivated. When the going gets tough, remembering that your business was built to support a meaningful life, not just profits, can give you the resilience to push forward. In this way, personal alignment sets the foundation for your idea’s successful takeoff.
Chapter 2: Diving Deep into Your Past to Unearth Those Hidden Personal Strengths That Give Your Idea an Unfair Edge.
Your past holds countless clues that can guide your entrepreneurial journey. Just as a detective sifts through old evidence to solve a current mystery, you can look back on previous jobs, hobbies, school projects, and volunteer roles to discover what makes you distinct. Perhaps you excelled at mentoring newcomers in your last workplace, or maybe you were always the creative problem-solver in your sports team. These patterns of behavior can point to special abilities—unique superpowers that shape your competitive advantage. If you’re still unsure of what sets you apart, ask friends, family, or former colleagues to describe what they admire in you. Their feedback may reveal strengths you never fully recognized. This self-awareness ensures your business will spotlight talents that differentiate it from others in the marketplace.
When you identify these strengths, you’re effectively pinpointing the core ingredients that will help your idea stand out. Maybe you’re a master storyteller who can break complex topics into bite-sized, relatable explanations. Such a skill might make you a perfect fit for creating educational video courses. Or suppose you have a knack for finding unusual solutions to stubborn problems—then offering unique consulting services might be your path. Your unfair advantage often stems from what comes naturally to you, what energizes you, and what consistently wins positive reactions from others. By integrating these qualities into your product, service, or approach, you’ll set yourself apart in a way that competitors, who might lack your experiences, can’t easily copy.
One method of discovery is to mentally revisit each role you’ve held. In your first job, did you love that you could see the tangible results of your work? In a volunteer position, did you enjoy building relationships with people from diverse backgrounds? Maybe in a previous entrepreneurial experiment, you learned that you thrive when you have full creative control. By analyzing past experiences, you not only uncover your strengths but also identify conditions that bring out your best. A person who flourishes when learning something new every day might want a business that’s always evolving, introducing fresh products, or exploring new markets. A person who prefers routine and predictability might concentrate on creating a stable, well-structured service that runs smoothly without constant changes.
As you gather these insights, they become a guiding compass for fine-tuning your business concept. Your strengths are the wind beneath your idea’s wings, pushing it forward faster and higher than if you tried to operate outside your natural abilities. The key is to not just know these strengths, but to incorporate them directly into your strategy. If your strength is community building, focus on forming an online forum or hosting regular live Q&A sessions. If innovation lights your fire, consider a product line that is always refreshing its offerings. By consciously leveraging what you do best, you’ll feel more confident, inspire greater trust in customers, and cultivate a brand identity that’s both authentic and hard to imitate. Your business then becomes a true reflection of your unique personal genius.
Chapter 3: Transforming Big, Messy Idea Clouds into Clear, Focused Concepts Through Mapping and Careful Distillation.
Many aspiring entrepreneurs start with a storm of ideas swirling in their heads. It can feel like looking at the night sky—thousands of stars shining but hard to see patterns. To bring order to this chaos, consider using a mind map. A mind map allows you to visually organize your brainstorming. Begin at the center with your core concept and branch out into categories like target customers, product types, marketing channels, pricing strategies, or unique selling points. Whether you use sticky notes on a wall or a digital platform like MindMeister, give yourself permission to lay everything out without judgment. In this stage, you want creativity to flow freely. Don’t worry about whether an idea is too big, too small, or too weird. Just get it all out.
Once your mind map feels robust, it’s time to refine. Start grouping related concepts and looking for themes. Maybe you have a cluster around community building, another around unique product features, and another around user experience improvements. By organizing these clusters, you begin to see a clearer structure. Next, try writing a longer draft describing your idea in a few hundred words. This exercise forces you to think linearly and identify which elements matter most. From that draft, trim it down to a lean paragraph of just a few sentences. This short paragraph should present a concise, easy-to-understand explanation of what you do and who it’s for. Don’t be discouraged if it takes several tries—each iteration sharpens your idea, stripping away unnecessary fluff until the essence shines brightly.
The final challenge is to boil your idea into a single, crystal-clear sentence. This might seem daunting, but think of it as sculpting: you start with a big block and chip away until only the meaningful shape remains. Perhaps your sentence describes a website that offers a library of on-demand yoga classes for busy parents who crave a few minutes of calm in their day. Or maybe it describes a mobile app that helps teenagers learn guitar chords step-by-step while making it feel like playing a fun game. The power of a single sentence is that it quickly communicates your value to potential customers, investors, and collaborators. When someone asks what your business is about, you’ll have a ready, memorable response that doesn’t overwhelm them with complexity.
By proceeding through the mind map, draft paragraph, and one-sentence stages, you’re training yourself to think clearly and strategically. This clarity can save you from investing in unneeded features or marketing tactics that don’t align with your core purpose. It also makes it easier to pitch your idea to others, whether you’re talking to a potential business partner over coffee or submitting a brief to an investor. A laser-focused idea stands a far better chance of sticking in someone’s mind than a scattered, confusing one. Ultimately, this process of distillation ensures you’re building a business on a solid, understandable foundation—one that can evolve without losing its identity. You’ll have given your concept wings shaped by clarity, allowing it to soar rather than spin around in circles.
Chapter 4: Seeking Honest Feedback, Listening to Real Voices, and Fine-Tuning Your Idea Through Genuine Market Research.
The greatest ideas can still flop if they don’t connect with real people. That’s why it’s important to leave your private workshop and talk to others about your concept. Start with friends, family, or colleagues—casual chats can reveal whether your message clicks. Of course, these people might be biased, so you’ll also want feedback from those who represent your target market but don’t know you personally. Whether you find them in online communities, through social media groups, or at local meetups, talk directly to potential customers and ask what they think of your idea. You might discover they love certain features you thought were minor or find a huge gap in your plan you never noticed. Each new perspective acts like a mirror, helping you see your idea more objectively.
When you approach potential customers, keep the conversation natural and curious. Ask them open-ended questions, like what challenges they face in a certain area, how they currently solve those problems, and what they would ideally want from a new solution. If they show confusion, note which parts of your explanation were unclear. If they express excitement, dig deeper to understand why. By listening more than you talk, you learn the actual language they use to describe their struggles. These insights help you adjust how you communicate, which features you prioritize, and even the pricing or distribution strategies you pick. It’s like gathering puzzle pieces—each conversation adds a new piece until a clearer picture of your market’s desires emerges.
But don’t stop with a few chats. Consider creating a market map spreadsheet to thoroughly examine the ecosystem you’re entering. For a yoga-focused business, list all the established yoga studios in one column, the well-known online yoga instructors in another, and popular yoga-related products in another. Mapping out these places, people, and products helps you see where your idea might fit. It might spark a plan to partner with certain instructors or fill a gap by offering a style of yoga class that’s currently missing. By having this bird’s-eye view, you spot opportunities and avoid reinventing the wheel. You also gain confidence knowing that your idea exists in context, not in isolation.
Market research is not about guessing what people want; it’s about discovering it through real-world interaction. Each conversation refines your understanding of who your customers are and how to serve them. Over time, this process will sharpen your message, guiding product development and shaping your brand identity. When you finally launch, you’ll stand on much firmer ground, having tested your assumptions instead of blindly hoping they’re correct. This step builds a crucial bridge between your private vision and the public world, ensuring that when it’s time to spread your wings, the market’s air currents are ready to lift you. With honest feedback and intelligent mapping, you’re steadily moving closer to an idea that isn’t just personally meaningful but also genuinely appealing to the people you hope to help.
Chapter 5: Unlocking Deeper Connections by Understanding Customers’ Problems and Adopting Their Own Language (PLAN Part 1).
Your future customers aren’t just mysterious buyers; they’re real individuals with everyday struggles and dreams. To design a business that truly resonates with them, begin by focusing on their problems and the words they use to describe those struggles. Imagine you’re building a product for high school students who want to learn math more easily. Simply calling their problem math difficulty might not capture how they actually feel. They might say, I just can’t wrap my head around these algebra equations, or I keep making silly mistakes on tests. Their exact words matter because it lets you address them in a way that feels familiar. This is where the PLAN framework comes in: P stands for Problems, L for Language, A for Anecdotes, and N for Needs.
Start by focusing on the P in PLAN: Problems. Directly ask people about their biggest hurdles. If you’re interested in helping beginner guitar learners, ask, What’s the hardest part about learning guitar right now? You might discover they struggle to find the right chords, experience finger pain, or feel frustrated by slow progress. Once you list these issues, you can tailor your solution to fix them. When you solve real problems, customers pay attention. Many businesses fail because they assume what customers want rather than asking. By investing time in active listening, you confirm that you’re on the right track. This step transforms your assumptions into solid, customer-validated facts, making your eventual offerings far more valuable and on target.
Next is L for Language. By listening carefully to how people phrase their problems, you unlock a powerful tool for communication. Consider if your audience repeatedly says they feel overwhelmed or embarrassed when attempting something new. Those words can later appear in your marketing materials, showing you understand their feelings. This instantly builds trust. Think about how a product description might shift when you use the customer’s voice: instead of saying, This tool helps you tie flies efficiently, say, No more fumbling with complicated knots—quickly master your fly ties without feeling frustrated or rushed. The difference in phrasing can mean the difference between a lukewarm response and one where a reader nods, feeling, Yes, that’s exactly me!
When you reflect your audience’s language back to them, they recognize themselves in your brand. This recognition sparks familiarity and makes them feel seen. People crave solutions from those who truly understand their challenges. By speaking directly in their terms, you stand out from competitors who use generic, detached language. Over time, this creates a cycle: the more carefully you listen, the more your communication resonates, and the more customers trust you. Eventually, they become loyal followers, spreading the word about your solution because it genuinely speaks to their world. This deep connection powered by understanding their problems and language sets the stage for the next steps in the PLAN framework, ultimately guiding you toward an offering that feels tailor-made for your target audience’s real-life experiences.
Chapter 6: Strengthening Your Solution Through Customer Anecdotes and Identifying Actual Needs (PLAN Part 2).
Anecdotes—those short, personal stories customers share—can shine a bright light on their genuine experiences. Imagine a hobby fisherman recalling how he struggled all morning to set up his tackle, missing prime fishing hours. Or a young parent sharing how a cluttered kitchen made preparing healthy snacks feel impossible. These stories are like little windows into real lives, offering details that surveys alone might miss. By encouraging customers to share these narratives, you capture authentic moments that clarify what frustrates them. Anecdotes show not only the problem but the emotional toll it takes, the time wasted, or the opportunities lost. Understanding these personal accounts guides you toward solutions that address hidden complexities, making your business idea stronger, more relevant, and more human-centered.
The next step, A for Anecdotes, provides context to the issues customers face. If a yoga student tells you a story about feeling anxious during a crowded class, you learn that their pain isn’t just about finding a class schedule—it’s about the emotional discomfort of practicing in front of strangers. This insight may inspire you to create private online sessions or a beginner’s series with a supportive community feel. Anecdotes bridge the gap between raw data and lived experience. They help you tune into subtle needs that might not appear in a simple What’s your biggest problem? question. By listening to these stories, you uncover richer layers of truth, ensuring your final product speaks to the heart of your customer’s struggles.
Finally, N stands for Needs. Needs are the solutions customers truly seek to improve their situation. They represent the finishing puzzle piece. After listening to their stories and analyzing their struggles, you identify what would make their lives better. In the fisherman’s case, maybe he needs a quick, portable tackle organizer. The anxious yoga student might need a low-pressure learning environment. The difference between a general guess and a well-defined need is huge. Guessing might make you create products no one buys. Accurately pinpointing needs lets you craft solutions that people gladly pay for. Needs guide the design, features, price, and delivery method of your offering. They turn your vague plan into a service so aligned with customers’ desires they wonder how they ever lived without it.
With Problems, Language, Anecdotes, and Needs understood, you have a PLAN that grounds every decision. It’s not just a clever acronym; it’s a systematic approach to really know your audience. By empathizing with their struggles, speaking their language, learning from their stories, and meeting their needs, you establish trust and relevance. This thorough approach distinguishes you from those who rely solely on hunches. Following the PLAN ensures you’re building something meaningful rather than gambling on untested assumptions. When it’s time to present your solution, customers will sense you’ve done your homework. They’ll see that you’ve designed something practical, comforting, or empowering, just for them. This sets the stage for testing how deeply they’ll commit to your idea, both emotionally and financially.
Chapter 7: Testing Market Interest and Gauging Genuine Commitment Through Ads, Guest Posts, and Hyper-Targeting.
At this point, you have a refined concept aligned with your personal goals and molded around your customers’ real needs. Now you must find out if people are actually willing to support it. One way is by placing small, targeted ads on platforms like Google or social media sites where your target audience hangs out. These ads don’t need to be elaborate product launches; they can simply highlight an upcoming solution and see how many people click to learn more. Every click, comment, or sign-up is a signal. If interest is low, you still have time to tweak your idea before investing heavily in development. If interest is high, you’ve gained an early vote of confidence.
Another tactic is writing guest blog posts or contributing to discussions in online communities where your future customers gather. By sharing valuable tips, insights, or step-by-step tutorials, you establish credibility and show you understand their world. For example, if you’re planning an online cooking school, write a post on a popular food blog about 3 Time-Saving Kitchen Hacks for Busy Parents. When readers appreciate your contribution, you can invite them to learn more about your upcoming product. The response they give—signing up for a waitlist, commenting enthusiastically, or following your social media channels—offers tangible evidence that your idea has traction.
Hyper-targeting goes even further. This approach involves focusing on a specific segment of people who closely match your ideal customer profile. Instead of asking a broad audience, Would you be interested in this? you carefully select those who are most likely to benefit. Perhaps you run a small survey in a niche online forum or direct message a group of people you’ve interacted with before. If these individuals, who are the perfect fit for your solution, still show lukewarm interest, it’s a sign you might need to refine your product or messaging further. If they’re excited, you can be more confident in moving forward.
By combining advertising experiments, guest contributions, and hyper-targeted outreach, you’re gathering concrete signals, not just wishful thinking. Instead of relying on your gut feeling or assumptions, you’re observing real behavior—clicks, comments, sign-ups, and enthusiastic feedback. This method is like checking the wind direction before takeoff. If the signals are weak, adjust your idea’s wings. If the signals are strong, you’re cleared to move to the next stage. In essence, testing market interest through these small steps acts as a safety net, catching flaws early and giving you a chance to strengthen your concept. You’ll save time, money, and energy by ensuring the world actually wants what you’re offering. Armed with this information, you’re ready for the ultimate test: getting direct feedback and financial commitment from individuals who matter most.
Chapter 8: Gaining Final Validation Through One-on-One Interactions and Securing Pre-Orders for Real Proof.
While interest is encouraging, true validation comes when people take out their wallets. Before going full throttle, seek direct, personal conversations with potential customers. Whether it’s a brief phone call, a friendly email exchange, or a short video meeting, this personal touch shows you value their input. Start the conversation by showing genuine interest in them—ask about their experiences and listen closely to what they say. Then, gently introduce your solution. If they understand your product and express excitement, you’re on the right track. If confusion arises, clarify your message. These interactions reveal how likely people are to eventually pay for what you’re offering.
Once you’ve established genuine interest and trust, it’s time to ask for a bigger commitment: pre-orders or early deposits. By doing this, you’re essentially asking, Are you willing to put money down today for the promise of this product tomorrow? If they say yes, it’s a powerful green light. It shows that your solution is valuable enough for them to invest in before it’s fully available. Not everyone will say yes right away, and that’s okay. You’re aiming for a certain percentage of positive responses, as even a small committed group can validate your direction. This initial revenue also provides a financial cushion, confirming you’re not just chasing a dream that only you believe in.
There’s a guideline known as the 2.5% rule, suggesting that only a small fraction of people will jump on a new idea immediately. Over time, more join as word spreads and trust grows. However, a standard benchmark might be aiming for around 10% of people you approach to say yes to pre-orders. For example, if you present your idea to 50 qualified prospects and at least 5 invest in advance, it’s a strong sign your idea has legs. If you can’t reach this threshold, don’t give up—ask those who declined what held them back. Their feedback might inspire improvements to make your offering more appealing.
This final validation step separates daydreams from viable opportunities. It’s one thing for someone to say, Sounds cool, but another for them to back that up with cash. By encouraging pre-orders, you confirm the presence of genuine demand. This doesn’t just boost your confidence; it also impresses future investors or partners who want evidence that your concept can attract paying customers. With this proof in hand, you’re no longer guessing. You’ve charted a careful course, from personal alignment to deep customer understanding, from market testing to solid financial validation. Your business idea isn’t just ready for takeoff—it’s strapped in, engines humming, and waiting for your command to soar toward success.
Chapter 9: Embracing Setbacks, Listening to Critical Feedback, and Adjusting Course When Validation Falls Short.
Not every idea hits the mark on the first try. Perhaps you aimed to sell a digital guide for busy parents to cook healthier meals, but only a few people were willing to pre-order. While this might feel discouraging, it’s not a dead end—think of it as valuable guidance. Your customers are telling you something important: maybe your target market is too broad or your message isn’t clear. Perhaps the price point doesn’t match their perception of value, or the features aren’t quite what they need. Instead of scrapping everything, ask thoughtful questions and listen more closely. What did they hope to see? What’s holding them back? Their honest answers give you clues on how to refine your concept.
Entrepreneurs who succeed aren’t always the ones who get it perfect instantly, but the ones who adapt swiftly and effectively. Consider feedback as the wind that shapes the wings of your airplane. If the wind changes, you adjust your angle. If your target audience doesn’t respond to your product as expected, tweak the product until it fits better. Maybe you simplify the offering, add a crucial feature, or shift your marketing angle to highlight a different benefit. By staying flexible, you remain open to creating something that truly solves a real problem. This iterative approach ensures you build a stronger, more desirable solution over time, rather than stubbornly sticking to a plan that isn’t working.
To systematically refine, revisit your PLAN: Are you solving the right Problems? Are you using the right Language to describe what you offer? Have you collected the right Anecdotes that reflect true customer experiences, or do you need more stories to clarify their pain points? Are you addressing their actual Needs, or did you miss something critical? Sometimes a small shift—like focusing on a narrower audience segment—makes all the difference. Other times, you might realize you need to change the product’s core function. The key is to approach this process like a scientist conducting experiments: test new angles, measure responses, and learn from the results.
By embracing setbacks and treating them as signals rather than failures, you not only improve your idea but also demonstrate resilience. This adaptability builds your reputation as an entrepreneur who cares about delivering genuine value. It also gives you confidence—knowing that you can handle unexpected outcomes without falling apart. Overcoming hurdles transforms your vision into something more refined, grounded, and meaningful. Rather than blindly forging ahead, you’re now guided by real-world feedback. This ensures that when you finally get it right, you’ll have a solution people truly appreciate and are willing to support. Every readjustment brings you closer to a stable, successful launch, proving that even in turbulence, a well-prepared entrepreneur can steer their business toward clearer skies.
Chapter 10: Sustaining Long-Term Personal Alignment and Ongoing Refinement to Keep Your Idea Flying High.
Launching a successful business is more than a single event—it’s an evolving journey. Over time, market conditions shift, customer preferences change, and your personal life goals may evolve. Staying aligned with what you value is vital. Regularly revisit that initial exercise: Are you still working toward the family life, financial stability, or personal freedom you envisioned five years down the road? Maybe now you dream of traveling while working, or perhaps your priorities lean more toward spending extra time with loved ones. Ensuring your business grows in harmony with your personal priorities helps maintain long-term enthusiasm and prevents burnout. By keeping this alignment, you ensure that you’re not just taking off successfully, but also navigating a steady course that makes you feel proud and fulfilled.
Likewise, don’t stop listening to your customers once you’ve validated your idea. Keep observing how they interact with your product or service. Are their needs changing? Are new problems emerging? By staying curious and continuing to engage, you can upgrade features, improve customer support, or even introduce new offerings. Markets are dynamic; what feels cutting-edge today might be outdated tomorrow. Your willingness to adapt ensures you remain relevant and valuable. Think of it like continuous flight adjustments—pilots constantly check their instruments, weather reports, and fuel levels to ensure a smooth journey. You must do the same for your business: keep fine-tuning your aircraft to match current winds and conditions.
As time passes, you might also explore expansions or entirely new ventures. Maybe your online yoga school evolves into a platform that offers holistic wellness courses, including meditation, nutrition, and stress management. Or perhaps your guitar learning app adds advanced modules for those who’ve mastered the basics. Growth means embracing opportunities without losing sight of your core values. Remember, everything you’ve learned—aligning your idea with personal goals, identifying strengths, distilling concepts, seeking honest feedback, applying the PLAN framework, and testing genuine commitment—applies to each new phase. They’re like tried-and-true flight instruments you can rely on whenever you consider a new product line or market segment.
Ultimately, building a sustainable, long-lasting business is about balancing your personal vision with real-world needs. It involves patience, open-mindedness, and a willingness to learn from experience. You’re not just launching something to see if it can fly once—you’re developing skills to keep flying confidently, no matter what turbulence appears. By continually revisiting your alignment, listening closely to your customers, and refining your approach, you create a business that not only takes off but also stays airborne, delivering value over the long haul. As you move forward, remember this is a journey, not a sprint. Celebrate each milestone, learn from each setback, and remain flexible. With these lessons, you’re well prepared to navigate the entrepreneurial skies and find true success on your terms.
All about the Book
Discover whether your business idea will take flight with Pat Flynn’s ‘Will It Fly?’ This essential guide provides actionable steps and insights to validate your concept, ensuring your entrepreneurial journey starts on the right path.
Pat Flynn is a renowned entrepreneur and podcaster known for his transparent approach to business and online marketing, inspiring thousands through his expertise and innovative strategies.
Entrepreneurs, Business Consultants, Marketing Professionals, Startup Founders, Freelancers
Entrepreneurship, Marketing, Business Development, Podcasting, Writing
Validating Business Ideas, Understanding Market Demand, Effective Business Planning, Overcoming Entrepreneurial Fear
Success starts with a single step, but knowing where to place that step makes all the difference.
Gary Vaynerchuk, Tim Ferriss, Marie Forleo
Audible Audiobook of the Year, Best Business Book of the Year, Goodreads Choice Award Nominee
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