Introduction
Summary of the Book The Wealthy Freelancer by Steve Slaunwhite, Pete Savage and Ed Gandia Before we proceed, let’s look into a brief overview of the book. Picture yourself finishing a project without feeling rushed, confident you’ll find the next client because you’ve planned well, and returning home early to hang out with friends or pursue your favorite hobby. Imagine turning on your computer with excitement, knowing you’ll work on tasks you’ve chosen, tasks that challenge your creativity and reward your efforts. This is the promise of freelancing at its best. Within these chapters, you’ll discover insights that gently guide you from uncertain beginnings to the steady rhythm of a well-run freelance business. Here, you’ll learn how to position yourself as an expert, attract the right clients, secure fair prices, and keep your energy and confidence high. As you turn each page, you’ll uncover the keys to making your freelance life truly free, prosperous, and fulfilling.
Chapter 1: Understanding the Exciting but Demanding World Where Freelancers Shape Their Own Destinies, Set Their Own Rules, and Chart Their Own Paths.
Imagine waking up in the morning and not rushing through traffic to reach a dull office, but instead settling comfortably at your kitchen table or a cozy café to start your workday. That’s the kind of life many freelancers enjoy. Unlike traditional employees who follow a set schedule, freelancers have the freedom to decide when to work, how many projects to accept, and which clients to serve. Yet, it’s not all sunshine and roses. Many people think freelancing is just lounging around, sipping coffee, and collecting checks. In reality, running a successful freelance business involves responsibilities like handling finances, seeking out work, delivering quality on time, and dealing with unpredictable workloads. Some months might be overflowing with assignments, while others feel as dry as a desert. Still, the promise of freedom attracts many aspiring freelancers who are eager to shape their futures.
This world of freelancing can feel like sailing across an open ocean without a map. On one hand, you have the power to choose your own route. You decide what projects align with your passions, what skills you want to sharpen, and what clients you prefer to partner with. On the other hand, you must face winds of uncertainty. Will the work run out next week? Will a new competitor offer lower rates and steal your clients? Understanding and accepting these uncertainties is the starting point to thrive as a freelancer. Many successful freelancers say that embracing both the freedom and the challenges is essential. It’s about recognizing that your journey won’t always be smooth, but by preparing for tough times, you can navigate through any storm.
At the start of your freelancing adventure, you might struggle with managing time or setting the right prices. You might worry about finding your first client or impressing a big-name company. But guess what? Everyone starts somewhere. Even the most renowned freelancers began with zero clients, unsure how to market themselves. This path involves learning day by day. Each project teaches you how to handle different demands, communicate clearly, and deliver results that make clients smile. Gradually, you’ll develop confidence, expertise, and a unique personal brand. Over time, you’ll become known for your reliability, creativity, and problem-solving skills. As your reputation grows, so do the opportunities. With the right mindset, you can turn freelancing into a solid career, not just a temporary gig.
Still, the big question remains: How do you transform your natural talents and dreams into a fulfilling freelance career that pays well and grants true freedom? This book offers insights to guide you through crucial steps. It will show you how to handle tough business stretches, target the right clients, create marketing strategies that actually work, boost your productivity, and design a lifestyle that doesn’t sacrifice personal happiness. Each chapter will reveal practical secrets that experienced freelancers have uncovered through trial, error, and success. Whether you’re a budding writer, a skilled graphic designer, a strategic marketer, or a tech-savvy consultant, the lessons ahead apply to all fields. By understanding the complex nature of freelancing, you set the stage to become not just a freelancer, but a wealthy, happy, and independent one.
Chapter 2: Learning to Embrace Uncertainty and Turn the Pressure of What If? Moments into Fuel for Growth and Stability.
The first major secret of successful freelancers is to accept that there will be moments when work slows down. Picture yourself after a busy streak. You’ve completed every deadline, delivered high-quality results, and earned good money. Life feels great! But then comes a dry spell. Suddenly, no fresh projects land in your inbox. This situation can cause panic and dread, making you wonder if the freelance dream is slipping away. The truth is, every freelancer faces such periods. The difference between those who survive and those who thrive is mindset. A successful freelancer anticipates these pauses and prepares for them. Instead of viewing uncertainty as a reason to quit, they treat it as part of the natural freelancing cycle. When you accept this, you free yourself from fear and start planning for stability.
Think of successful freelancers as surfers. They ride high waves of opportunity, enjoying moments of abundant work and income. But they also know the surf can go flat. When that happens, do surfers give up the ocean? No, they wait, plan, and practice, confident that the next big wave will come. Similarly, freelancers must learn to stay calm when business isn’t booming. This means building a savings cushion for lean times, continually marketing to potential clients, and developing new skills that make you more valuable. You can’t predict exactly when work will slow, but you can prepare by learning strategies that keep your confidence strong. Acceptance is the key. Once you stop fearing the quiet times, you can use them to recharge, learn new techniques, and prepare for the next surge of demand.
To weather these uncertain stretches, consider following the IDEA principle. I stands for Invest in your success. Read books about freelancing, take online courses, attend workshops, and learn from mentors who’ve walked this path. D stands for Develop unwavering self-belief. Many famous creators, entrepreneurs, and leaders once struggled with doubts. If they overcame difficulties to achieve greatness, why not you? E stands for Expect tests of faith. Freelancing success isn’t immediate; you’ll face setbacks that challenge your confidence. But these are temporary roadblocks, not dead ends. Finally, A stands for Absorb success when it arrives. Enjoy the good moments and recognize them as proof that your efforts work. By remembering IDEA, you’ll have a guiding framework to handle unexpected challenges in your freelancing career.
Once you accept that unpredictable cycles are normal, you’re ready to move forward. Don’t let fear of what if scenarios hold you back. Instead, use those possibilities to inspire careful planning. For instance, you could set aside a portion of every payment as an emergency fund. Or commit to always having at least one marketing effort ongoing, even when you’re booked solid. This ensures that when projects wrap up, you’re not left scrambling. With each step, you’re building a more stable freelance life. Now that you’ve learned the importance of embracing uncertainty, the next chapter will show you how to find clients who appreciate your skills. Because after all, the more reliably you can attract the right clients, the less frightening those quiet spells will seem.
Chapter 3: Strategically Identifying and Attracting the Most Valuable Clients, Instead of Wasting Effort on the Wrong Audiences.
Finding the right clients is at the heart of a rewarding freelance career. Without clients, your talents remain hidden, your invoices stay empty, and your dreams of flexible work fall flat. So how do you pinpoint people who genuinely need your services? Start by understanding that not all clients are created equal. Some will value your expertise, respect your time, and pay fairly. Others might be demanding, low-paying, or unclear about their needs. Your job is to attract the best matches and gently steer clear of those who will drain your energy. This process begins with setting clear criteria. Ask yourself: Which industries align with my skills? Who benefits most from my experience? By narrowing down your target audience, you find clients who truly appreciate what you offer.
A powerful method to reach ideal clients is the Master Marketing Formula, a five-step approach that guides you in building your client list. First, make a list of about 150 to 200 potential clients. Don’t just pick randomly. Choose industries, companies, and organizations where your skills are a perfect fit. For example, if you’re an expert in designing logos for tech startups, focus on mid-sized software firms that need fresh branding. Next, start generating leads by contacting these prospects. Highlight previous work that shows off what you can do. As you spark interest, move on to turning leads into actual clients by providing further details, answering their questions, and giving them a sense of what it’s like to collaborate with you.
The next step is to present a clear quote. Make sure your pricing is easy to understand and reflects the value you bring. Don’t sell yourself short. When you and the client find a rate that feels fair, close the deal with confidence. But what if a potential client disappears, declines, or chooses someone else? Don’t despair. Follow the fifth step and keep that relationship warm. Remain in touch by sending a helpful article or a friendly check-in email. One lost opportunity now could turn into a dream project later. By consistently applying this formula, you’re not hoping clients will magically find you; you’re steering your efforts toward the right people, ensuring a steady flow of work that matches your interests and talents.
Mastering this client-targeting approach sets the stage for a stable freelance life. Instead of chasing any random project, you’re building long-term relationships with clients who trust your work. Over time, this turns into a cycle of repeat business and referrals. Happy clients often recommend you to their networks, saving you from frantic job searches. As you develop a strong client base, you not only boost your income but also reduce stress. You know who to approach for new projects and which clients can keep your schedule full. Now that you’ve learned how to attract the right people, it’s time to distinguish yourself as an expert in their eyes. The next chapter reveals how creating a strategic buzz piece can position you as a go-to professional in your field.
Chapter 4: Crafting a Powerful Buzz Piece That Shines a Spotlight on Your Expertise, Making Clients Eager to Work with You.
Imagine sending a potential client not just a resume or a portfolio link, but a special resource so valuable and insightful that it immediately sparks their interest. This special resource, known as a buzz piece, can take many forms. It might be a short guide, a checklist, a brief e-book, or a how-to manual. Its purpose is simple: to display your knowledge in a way that feels helpful, not pushy. By handing over something that genuinely helps a client solve a problem, understand a challenge, or improve their business, you’re proving your worth before they’ve even hired you. This approach makes prospects think, If I get so much useful info for free, what amazing value would I get if I actually hire this freelancer?
The trick lies in choosing the right topic. Your buzz piece should speak directly to your potential clients’ concerns and interests, not your fellow professionals. For example, a graphic designer who writes a guide about how to sketch a perfect logo is teaching other designers, not prospective clients. But if that designer instead writes a report on Five Steps to Choosing a Logo That Grows Your Brand, clients seeking fresh branding see immediate value. They’ll realize that you understand their needs and can guide them toward the best decisions. Your buzz piece shows you’re thinking on their level, focusing on their problems, and offering clear, understandable solutions. This positions you as not just another freelancer, but a trusted advisor.
Don’t overlook the importance of a great title. A compelling headline can make the difference between your buzz piece gathering dust or turning heads. Consider what makes people curious. Include action words and a promise of value. Think about what would make a busy professional say, I need to read this right now! Titles like Seven Ways to Increase Your Company’s Online Sales in 30 Days or A Simple Checklist for Launching a Successful Marketing Campaign work wonders. They offer both a practical outcome and a clear direction. Once you’ve nailed the topic and crafted a winning title, focus on making the content accessible. Use straightforward language, short sections, and helpful tips. Make it something people will want to share.
With a polished buzz piece in hand, you’re equipped to leave a lasting impression on prospects. Instead of just tossing them a business card, gift them something they can actually use. Let them see that you know their world and can help them overcome their challenges. A well-crafted buzz piece positions you as a subject-matter expert, drawing clients toward your services without you ever having to shout, Hire me! Now that you’ve learned how to stand out as an authority, you’re ready to explore the next secret: identifying high-impact marketing tactics that will keep your pipeline full of the right opportunities. The upcoming chapter will show you how to make the smartest marketing moves, so you can spend your energy where it truly pays off.
Chapter 5: Mastering High-Impact Marketing Tactics That Keep Your Client Pipeline Flowing Without Wasting Your Valuable Time.
Marketing can feel overwhelming. There are social media platforms, job boards, networking events, newsletters, and countless other avenues. How do you know which methods will bring steady work and which will eat up hours with little return? This is where the Marketing Effectiveness Matrix (MEM) comes in. It’s a tool that divides marketing approaches into four categories based on how effective and time-efficient they are. Quadrant one contains activities that deliver big results with minimal effort. Quadrant two includes tactics that work well but require more time and nurturing. Quadrant three holds strategies that yield small benefits after moderate effort, and quadrant four features the least effective, most time-consuming tasks.
Your goal as a freelancer is to focus on activities in quadrants one and two. Quadrant one tactics might involve encouraging more work from existing clients. After all, clients who already trust you are likely to hire you again. Another high-impact, time-efficient approach might be sending direct mail or personalized emails to carefully selected prospects who closely match your niche. Quadrant two tactics, while more time-consuming, can also pay off. Think about networking at industry events, giving a short presentation at a professional meetup, or sending out a regular e-newsletter filled with helpful tips. These activities build your reputation and keep your name on people’s minds, but they require patience.
Quadrants three and four are where many freelancers waste their energy. Posting on random job boards, blasting out generic social media updates with no clear target, or making cold calls to disinterested prospects often leads to frustration. These methods can devour hours and yield minimal results. By clearly identifying which tactics work best for you, you can invest your time wisely. This approach ensures that when you spend energy marketing, you’re either strengthening bonds with existing clients or steadily building credibility among potential new ones. The result is a balanced, predictable flow of work that keeps you from experiencing those dreaded slow periods.
As you refine your marketing mix, remember that relationships matter. That’s why high-impact strategies often involve building personal connections. When you invest effort into meeting people, showing them what you can do, and keeping in touch, you’re laying the groundwork for future projects. Imagine working on a single assignment, then being introduced to three other potential clients through someone you impressed. That’s the magic of strong relationships. By focusing on high-impact marketing tactics, you eliminate wasted effort and constantly remind the world of your talents. Now that you know where to concentrate your marketing energy, the next step is to ensure that you’re never short on projects. The following chapter reveals how to avoid those worrying dry spells by continuously nurturing prospects and building a reliable safety net.
Chapter 6: Keeping the River of Opportunities Flowing by Staying Connected with Prospects and Using Targeted Positioning to Avert Lean Times.
It’s a common freelancer complaint: you’re either too busy with a mountain of projects or anxiously staring at an empty inbox. Yet, with careful planning, you can smooth out this rollercoaster ride. One of the simplest ways to prevent dry spells is by staying in touch with old clients and interested prospects. It doesn’t have to be complicated. Send a quick email saying, Hi! I thought this article might interest you, along with a relevant link. Or include past clients on a brief monthly e-newsletter that shares industry insights. Even a short phone call can remind them that you’re available and happy to help. These small gestures ensure that when they need another job done, your name pops into their minds first.
But what if you’ve lost contact with potential clients for a while? Don’t panic—just reintroduce yourself gently. Include them in an upcoming mailing or send them your latest buzz piece. Over time, these touches add up, keeping you visible and trusted. Another powerful technique to avoid lean periods is the DIP method: Discover, Identify, and Position. Start by discovering what sets you apart—maybe you’re a translator fluent in a rare language or a writer experienced in a niche industry. Next, identify the types of businesses or clients who would benefit most from your unique talents. Finally, position yourself as the ideal choice for them. By narrowing your focus, you’ll know exactly where to find new work when you need it most.
For instance, consider a photographer who specializes in capturing rich cultural scenes from a particular country. By highlighting this expertise, they can approach travel companies, cultural event organizers, and businesses importing related goods. Instead of waiting for random clients, they know exactly who to pitch—and those clients appreciate the photographer’s specialized skill. This strategic positioning gives you control over your workload. If you can keep a steady rotation of clients who value your uniqueness, you’ll no longer fear those quiet months. Rather, you’ll know where to turn for new projects, and your marketing efforts will be more efficient.
Once you understand how to keep a consistent flow of work, you can relax and focus on delivering the best results for your clients. No more begging for rent money or worrying about where the next project will come from. By nurturing relationships and targeting the right audience, you create a freelancing environment where opportunities appear more predictably. Now that you’ve learned how to stay busy, the next chapter will tackle another crucial element: your pricing. Setting the right price for your services is an art, and when you do it well, you’ll position yourself not only as a skilled freelancer but also as a professional who knows the true value of their work.
Chapter 7: Setting Smart Prices That Reflect Your Value, Increase Your Earnings, and Break Free from the Hourly Trap.
One of the toughest questions freelancers face is How much should I charge? Many new freelancers pick an hourly rate that seems fair, hoping clients will accept it without complaint. But this approach can limit your earning potential. When you charge by the hour, you’re basically saying your time is a product—one with a fixed maximum income. If you get faster at your work, you ironically earn less because it takes fewer hours. Clients may also rush calls or shorten planning sessions, worried that every tick of the clock costs them more money. Plus, you must track your hours closely, turning you into your own timekeeper rather than focusing purely on delivering outstanding results.
A better approach is project-based pricing. Instead of selling your hours, you’re selling a final product, a piece of expertise, or a valuable solution. For example, if you’re a freelance writer working on a company’s newsletter, consider quoting a flat fee for the entire issue instead of an hourly rate. This way, clients know their exact cost up front, and they aren’t counting minutes. Meanwhile, you earn based on the value and quality of your work, not how long it takes. As you become more skilled and efficient, you can deliver faster without sacrificing income. In fact, as your experience grows, you might raise your project fees, reflecting your proven ability to produce top-notch outcomes consistently.
Project-based pricing allows you to showcase your professional worth. When clients see a fixed price, they know what they’re getting: a polished result you stand behind. This also encourages you to work smarter. If you find new ways to streamline your process, you can deliver the same stellar quality in less time, effectively increasing your hourly earnings without ever showing a timesheet. It’s a win-win situation: clients enjoy clarity and simplicity, and you enjoy the freedom to work efficiently while maintaining a healthy income.
By moving away from the hourly mindset, you step into a more confident and abundant freelancing world. Rather than feeling like a laborer for hire, you’re a specialist offering carefully crafted results. Over time, your pricing strategy becomes a reflection of your expertise, reliability, and the unique value you bring to clients’ businesses. Now that you understand how pricing can transform your freelance career, it’s time to address another major challenge: staying productive while working from home. The next chapter will show you powerful techniques to maintain focus, juggle tasks like puzzle pieces, and ensure you produce your best work without burning out.
Chapter 8: Boosting Productivity Through Focused Work Sprints, Clear Priorities, and Visualizing Your Tasks as a Manageable Puzzle.
Working as a freelancer often means working from home or anywhere you choose. Yet this freedom can be a double-edged sword. Without a boss looking over your shoulder, it’s easy to get distracted by social media, chores, or the fridge’s tempting snacks. The good news is that you can regain control of your focus and productivity. One proven method is the 50-minute focus. Set a timer for 50 minutes and commit to working on a single task—no emails, no side checks, no unnecessary breaks. When the alarm rings, you reward yourself with a short rest. It’s surprising how much you can accomplish in a short burst of genuine focus.
Imagine a designer who used to drag out projects for hours because she kept getting sidetracked. Once she tried the 50-minute focus, she found that three sessions were enough to tackle all her daily work. This approach turns your day into manageable slices of high concentration, followed by a quick mental refresh. It teaches you to value quality over the illusion of long, scattered hours. With the right techniques, you might discover that you don’t need endless time; you need well-structured, dedicated bursts of effort.
Another insightful technique is to treat your workload like a jigsaw puzzle. Each task is a piece, and the entire day or week is the completed puzzle. More urgent or significant tasks are larger pieces, while less important ones are smaller. As you plan your schedule, imagine how these pieces fit together. If a new large project lands in your lap, it might force other tasks to shrink or move aside. This mental picture helps you see that productivity isn’t about doing everything at once. It’s about fitting each piece into a coherent structure. When you visualize your workload like this, it becomes clearer where and when you should invest your energy.
These techniques prevent you from feeling overwhelmed. They show that productive work doesn’t mean staring at your computer for endless hours. It means working smarter, not harder, and making conscious choices about what to tackle first. As you master the art of focused sprints and puzzle-like planning, you’ll experience less stress and more satisfaction in your work. Now that you know how to maintain steady productivity, you’re ready to learn how to amplify your earnings even further. The next chapter will explore how to create additional streams of income—allowing you to earn money even when you’re not actively working and giving you more freedom to enjoy life beyond the desk.
Chapter 9: Expanding Your Earnings by Developing Passive Income Streams and Becoming a Freelancer Who Earns While Relaxing, Exploring, or Innovating.
The idea of earning money while sleeping sounds like something out of a dream. Yet, as a freelancer, you can build what’s known as passive income—money that flows in even when you’re not actively working. Think of a writer who sells an e-book online. Once the book is published, every sale brings income, whether the writer is at the computer or taking a walk. Or consider a web designer who creates a template and sells it many times over, earning fresh revenue each time someone downloads it. With passive income, you’re no longer limited by the number of hours you can work in a day.
To develop passive income, think about products or services that can be repeated, repackaged, or sold multiple times. Maybe you can record a video course teaching a skill you’ve mastered. Upload it once, and potential learners pay to access it anytime. Or perhaps you can compile a toolkit or resource guide that answers common client questions, then sell it through your website. The key is to create something valuable that people can buy or use repeatedly. This allows you to gain more financial stability. Instead of relying solely on the next client project, you have a steady trickle of income that builds over time.
With passive income, you free yourself from the constant pressure of finding the next paying client. When a dry spell hits, your passive earnings can help cover expenses. When a busy season comes, you enjoy an extra income boost. Over time, these earnings might allow you to reduce your work hours while still meeting your financial goals. As your reputation grows, you could also attract more clients who want to learn directly from your paid resources. This creates a virtuous cycle: you gain credibility as an expert, which leads to more passive sales, which in turn supports your freelancing business.
By thinking creatively and diversifying your income streams, you shape a more secure and flexible freelance career. Instead of feeling trapped in a never-ending cycle of project hunts, you gain room to breathe, experiment, and enjoy life outside of work. Now that you understand the power of passive income, it’s time to consider what true wealth means in your freelance journey. The final chapter will show you how to find balance—earning what you need, choosing the projects you love, and ensuring you remain happy and energized. After all, the ultimate goal is not just to make money, but to build a life that reflects your dreams.
Chapter 10: Achieving the Wealthy Triangle of Great Income, Flexibility, and Personal Well-Being So Freelancing Feels Like True Freedom.
Imagine reaching a point in your freelance career where you no longer scramble from one project to the next. Instead, you’ve hit your desired income level, work for clients who respect you, and still have time to enjoy family dinners, hobbies, or travel. This state of balance can be described as the Wealthy Triangle. Each side represents something essential: solid income, freedom to choose your projects, and a lifestyle that grants personal happiness. Many freelancers get stuck chasing money or freedom alone, forgetting that a fulfilling life requires all three elements working together.
To reach this ideal place, first determine the income you need to live comfortably. Understand what wealth means to you personally. For some, it might mean affording a cozy apartment, a decent car, and the ability to save for the future. For others, it might mean traveling the world while supporting themselves with creative work. Once you know your target, focus on streamlining your business. Implement the strategies we’ve discussed: attract ideal clients, maintain professional pricing, boost your productivity, and create passive income streams. As these efforts come together, you will find it easier to reach your desired earnings in less time.
But money alone isn’t enough. The next side of the triangle is freedom. This comes from having a steady flow of work you enjoy, allowing you to say no to clients or projects that don’t fit. By building a strong reputation, refining your marketing, and nurturing relationships, you ensure a steady queue of appealing opportunities. This freedom lets you shape your schedule, spend time with loved ones, and invest energy in personal growth. When you can choose what projects to accept, you avoid burnout and keep the passion alive in your work.
Finally, there’s personal well-being. Working non-stop may bring money, but at what cost? If you never have time to rest, learn new skills, or simply enjoy life, you’ll eventually lose motivation. Achieving the Wealthy Triangle means balancing all sides. The techniques in these chapters—whether pricing strategies, buzz pieces, or the 50-minute focus—are all puzzle pieces that, when fitted together, give you a stable, satisfying freelance career. A career where you don’t merely survive, but truly thrive, enjoying both your professional journey and the life it supports. With the knowledge and insights you’ve gained, you’re ready to shape a freelancing path that fulfills your dreams and ambitions.
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All about the Book
Unlock the secrets to freelancing success with ‘The Wealthy Freelancer.’ This essential guide empowers freelancers to attract high-paying clients, manage their finances effectively, and build a sustainable and prosperous freelance business.
Steve Slaunwhite, Pete Savage, and Ed Gandia are seasoned freelancers and entrepreneurs who share their expertise in building a successful freelance career, making this book a must-read for aspiring freelancers.
Freelance Writers, Graphic Designers, Web Developers, Marketing Consultants, Virtual Assistants
Blogging, Networking, Personal Finance Management, Creative Writing, Digital Marketing
Attracting high-paying clients, Managing freelance finances, Building a personal brand, Creating a sustainable workflow
Your income is limited only by your creativity and willingness to take action.
Tim Ferriss, Seth Godin, Marie Forleo
Best Business Book Award 2011, Freelancers’ Choice Award 2012, Author Excellence Award 2013
1. How can freelancers define their unique value proposition? #2. What strategies can enhance a freelancer’s client base? #3. How should freelancers price their services effectively? #4. What are the best practices for effective networking? #5. How can freelancers create compelling proposals that convert? #6. What role does personal branding play for freelancers? #7. How can freelancers manage their time efficiently? #8. What techniques can freelancers use for self-promotion? #9. How should freelancers handle client negotiations successfully? #10. What are the key components of a solid portfolio? #11. How can freelancers overcome the fear of rejection? #12. What methods improve communication with clients? #13. How can freelancers stay motivated during challenging times? #14. What financial management tips do successful freelancers use? #15. How should freelancers maintain client relationships long-term? #16. What is the importance of ongoing professional development? #17. How can freelancers leverage social media effectively? #18. What strategies help freelancers find their ideal clients? #19. How can freelancers set and achieve personal goals? #20. What common mistakes should freelancers avoid in business?
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