Introduction
Summary of the Book Spin Sucks by Gini Dietrich Before we proceed, let’s look into a brief overview of the book. Imagine picking up a book that doesn’t just tell you what to think, but shows you how to navigate a complicated world filled with endless online noise, tricky marketing stunts, and countless competitors fighting for a single click. In these pages, you’ll find a roadmap for building trust, creating honest content, listening carefully to critics, and emerging stronger after facing tough challenges. You’ll discover why empty gimmicks fail, how to earn genuine loyalty, and how to make search engines your ally. This introduction sits at the end, yet it beckons you to journey back through the chapters with fresh eyes. As you reflect, you’ll realize that real success isn’t about trickery or hype. It’s about authenticity, lasting relationships, and adding true value in a crowded digital age.
Chapter 1: Discover How to Stand Out in a Crowded Digital Content Universe by Crafting a Clear and Valuable Vision.
Imagine stepping into the largest library you’ve ever seen, packed from ceiling to floor with countless books. Now replace those books with blog posts, videos, online articles, social media updates, and podcasts. That’s what the digital world looks like today—a colossal media landscape where trillions of emails zip around every year, billions of videos are watched weekly, and millions of blog posts spring up daily. With so much content screaming for attention, it’s no surprise that most of it gets lost in the noise. To reach your audience, you must rise above the chaos. This means understanding that what people see first often decides whether they stay or leave. A headline isn’t just a few words; it’s a gateway, a critical first impression that can shape a visitor’s entire perception.
In this environment, delivering something your readers could find anywhere else just won’t cut it. If your story looks like every other story, your viewers will vanish in seconds. To stand out, you need content that speaks directly to your audience’s curiosities, solves their problems, and offers fresh, useful insights. This valuable approach sets you apart from all the same old, same old floating across the internet. The key lies not only in your words but also in the big-picture strategy—having a crystal clear vision of what you want to achieve and who you want to help. Once you know your goal, everything you create, from short posts to long-form guides, should support that goal and reflect the values and expertise you bring to the table.
A clever example of a clear content vision comes from a taxi driver in Chicago who called himself ChicagoCabbie. He didn’t just drive people around; he used Twitter to help customers schedule rides, learn about traffic, and discover interesting local spots. His posts weren’t random. They followed a purposeful theme: provide helpful information about the city he knew so well. Thanks to this focused effort, he built trust with both locals and visitors. Over time, people saw him as a reliable, knowledgeable source. They didn’t have to sift through endless generic tips online because he delivered what they needed right away. By offering something truly beneficial, his popularity soared, and his business saw a sharp increase in loyal, satisfied customers who kept coming back.
You can learn from such examples. Before you write a single word or record a single video, define your purpose. Who is your audience? What do they care about? What specific problems can you solve for them that no one else is tackling? Once you have this guiding vision, let it shape every piece of content you produce. Make sure your headlines aren’t just dramatic—they should be meaningful, honest promises of what’s to come. Then follow through with detailed, helpful content that delivers on that promise. Over time, readers and viewers will come to trust and depend on you. In a world drowning in sameness, sincerity and quality spark a bright, memorable light that can guide people right where you want them—to your valuable message.
Chapter 2: Why Building Genuine Human Trust Beats Sexy Gimmicks in Today’s Rapidly Evolving Media Age.
In the past, many marketers relied on attention-grabbing stunts. They believed that flashy images or sexy themes would do the trick—stick a model in a revealing outfit next to a product, and sales would skyrocket. But in today’s highly connected world, that shallow approach rarely holds up. People might glance at the image, but if the product itself doesn’t bring genuine value, they’ll quickly move on. Shiny distractions can spark interest for a moment, yet trust and authenticity build lasting relationships. When individuals encounter products or services they truly need, and hear honest stories from real users, they form deeper emotional bonds. As online communities grow stronger, people value sincerity, shared experiences, and helpfulness far more than staged glamour that evaporates after the first glance.
Consider the power of encouraging audiences to tell their own stories. A company that sells cooking ingredients can invite customers to share their favorite family recipes and the memories attached to them. Such personal stories connect strangers on an emotional level. When new readers see these heartfelt accounts, they trust the brand that encouraged them. A simple prompt—What’s your best holiday cooking memory?—can start warm conversations that feel genuine, not forced. This method fosters real engagement, showing that the company cares about people’s experiences rather than just its own profit. Instead of pushing products with superficial allure, focusing on heartfelt narratives enriches the brand’s image. Over time, this trust-based strategy can outperform any short-lived campaign based solely on shock, sex appeal, or manufactured hype.
When companies highlight their customers’ success stories, they’re not just marketing; they’re celebrating real people. Take the example of an email newsletter platform that features its users. One business might talk about how the platform helped them connect with their audience, while another might highlight how it saved them precious time each week. Potential customers, watching these stories, see themselves in these satisfied users. They think, If it worked for them, maybe it can work for me. There’s no manipulation needed—just honest storytelling. By showcasing genuine experiences, the brand subtly builds trust. Rather than exaggerate achievements or splash out on flashy advertising, the brand quietly proves its worth. This sets the stage for a trustworthy relationship, rooted in respect and authenticity, not shallow showiness.
Developing trust goes beyond human connections. In the digital age, we must also win trust from the platforms that guide people’s searches. Search engines like Google want to show users the best, most relevant content. Serving people well and maintaining honest, useful content can improve your online visibility. Meanwhile, individuals also rely on personal recommendations. Think of online reviews, social media shout-outs, and even everyday conversations. Trust is like a fabric woven from countless threads of honesty, consistency, and respect. Once trust is earned, audiences come willingly, share their experiences openly, and remain loyal customers. This approach creates a long-lasting legacy. In an age where everyone can talk and everyone can post, doing things right—focusing on trust, not tricks—makes your brand stand tall.
Chapter 3: How High-Quality White Hat Content Strategy Outruns Cheap Black Hat Tricks in the Online Visibility Game.
Search engines are like friendly librarians trying to help you find the best information possible. If you treat them honestly, they’ll reward you with visibility. The white hat approach to search engine optimization (SEO) focuses on consistent effort—producing valuable, human-friendly content that genuinely solves problems. It’s a marathon strategy, requiring patience and dedication. On the other hand, black hat methods try to trick search engines into giving undeserved attention to mediocre or even stolen content. Imagine planting fake signs in a library to steer visitors to dull, copied pages. Eventually, these tricks get uncovered, and search engines shut down the cheaters. Investing in honest, quality content might feel slow at first, but over time it pays off, as search engines keep recommending your site.
White hat experts understand that search engines constantly update their algorithms to sniff out spam and low-quality material. Instead of fighting these updates, white hat creators embrace them. They know the ultimate goal is to make search results fair, helpful, and reliable for everyone. By putting in the time to craft thoughtful articles, record insightful videos, or design helpful infographics, white hat practitioners build trust with both readers and search engines. Slowly but surely, this approach grows your website’s authority. People discover your content, linger because it’s actually useful, and share it with friends. Search engines notice that positive engagement and reward your platform with higher rankings. It’s all about playing by the rules and succeeding the honest way, rather than risking everything with shortcuts.
Black hat tactics, like stuffing pages with meaningless keywords or copying content from others, can bring temporary gains. But they’re a shaky foundation. Sooner or later, search engines find suspicious patterns—like pages that rank well yet bore human readers. When discovered, these sites face severe penalties, dropping off the search results entirely. Black hat practitioners might accept these losses, juggling dozens of sites, hoping to fool the system just long enough to profit before getting caught. It’s a risky game of cat and mouse with no lasting rewards. In the grand scheme, black hat methods waste energy. You’re always looking over your shoulder, waiting for the next penalty. Meanwhile, those who invest in genuine value keep building a reputation that stands strong and endures.
Investing in a white hat strategy benefits you in multiple ways. Quality content attracts real human interest, leading to more comments, shares, and backlinks from trustworthy sources. These natural signals tell search engines, This site is worth seeing. Furthermore, reliable content creates a positive brand image, turning casual visitors into loyal followers who look forward to your updates. People who value your words or products become long-term supporters, recommending you to others. Thus, a virtuous cycle forms—honesty and value beget more attention, which encourages more honesty and value. In the end, playing by the rules feels good, avoids stress, and secures stable growth. While tricksters come and go, your honorable, value-driven brand stands tall, shining like a well-read book on a respected library shelf.
Chapter 4: Transforming Critics Into Allies: Validating Feedback and Clearly Identifying Complaints in a Noisy World.
Criticism is as natural online as waves on the beach. Everyone, no matter how careful or caring, eventually faces complaints. Sometimes, these complaints may be valid; other times, they may just be someone venting frustration. The key is learning to handle criticism gracefully. The first step is simple yet crucial—listen closely and figure out if the complaint has merit. Are they pointing out an actual flaw in your product or service? If yes, you’ve discovered a chance to improve. If not, you might be dealing with a troll seeking attention by stirring trouble. Understanding where your critic stands helps you respond wisely. Instead of reacting impulsively, approach their words with patience, curiosity, and a desire to uncover truth beneath the surface tension.
Imagine a company running a senior living community. One day, a family member complains publicly that a beautician dyed her elderly mother’s hair an odd shade of blue. For the daughter, this is a serious issue—her mother’s appearance matters, and she’s upset. If the company ignores her, others watching might think, They don’t care about their customers. The company should first identify if this complaint is genuine. Are residents truly upset? Is this an isolated problem or something that happens often? Once the company sees that the concern is valid and tied to actual experiences, it can move forward. Criticism, when taken seriously, becomes a roadmap to better service. The business might have overlooked something before, but now they have a chance to fix it.
Next, verify who is speaking. Is the complainant a longtime customer who generally praises your brand, or a mysterious user who just joined yesterday and is posting rude comments everywhere? A loyal customer who complains might be genuinely hurt and frustrated, expecting you to make things right. They’re not trying to harm your reputation; they’re giving honest feedback and hoping you’ll listen. On the other hand, someone with no track record might be looking for attention or drama. If you’re dealing with a loyal but upset customer, treating them with care could transform their anger into deeper trust. They’ll see that you genuinely value their experience and are willing to fix things, eventually turning them from a critic into a proud and vocal supporter.
Every critical voice you encounter is a puzzle piece. Once you identify if the complaint is valid and understand who the critic is, you’re prepared for the next steps. If it’s just a troll looking for arguments, you might choose not to respond, avoiding unnecessary fuel on the fire. If it’s a genuine customer, your readiness to communicate openly, apologize if needed, and offer solutions can flip the narrative. The focus shifts from This company made a mistake to This company cares enough to fix mistakes. That sense of care goes a long way in building community and loyalty. Readers watch how you handle tough situations. By showing honesty, responsiveness, and empathy, you prove your brand’s worth, even in the face of heated criticism.
Chapter 5: Turning Harsh Complaints into Lasting Loyalty with Thoughtful, Honest Solutions That Impress Even the Angriest Customer.
Once you identify a sincere complaint and confirm the critic’s significance, the next steps involve responding effectively. Imagine you’ve received multiple criticisms at once. You can’t just reply randomly. Prioritization helps—focus first on the critics who have wide influence. However, this doesn’t mean ignoring others. Every voice matters, but addressing key influencers early can prevent negative chatter from spreading too far. Once you choose where to start, be transparent. Don’t hide the conversation. When you publicly acknowledge a complaint, it shows onlookers that you value honesty and accountability. Ask the critic to share their contact details privately, and then reach out to them directly. This blend of public acknowledgment and private resolution proves you aren’t dodging the issue, but genuinely trying to help.
Take the senior living community example again. After seeing the complaint about the blue-tinted hair and confirming it came from a frustrated, loyal family member, the CEO posts a public comment: We’re sorry to hear about this. Please message me your number so we can talk. This move sends two signals—first, a public promise to address the problem, and second, a willingness to speak one-on-one for a deeper fix. Once the conversation moves offline, the CEO can empathize with the customer, listen carefully, and propose real solutions. Maybe they offer compensation or ensure better training for the beauticians. The important part is demonstrating care and the determination to prevent it from happening again. This approach transforms anger into appreciation, winning hearts, not just appearances.
Delivering on your public promise shows that you value customers as humans, not just as data points or sales opportunities. When a critic sees that their voice mattered, they often soften their stance. Suddenly, the relationship changes from unhappy customer to impressed supporter. They may even share their positive experience, telling others, At first, I was furious, but they made it right! This transformation isn’t just damage control; it’s powerful brand building. Over time, people notice that you don’t shy away from hard conversations. They learn they can trust you to address problems. Eventually, this reputation draws new customers who crave honesty. While it’s impossible to avoid all complaints, it is entirely possible to handle them so gracefully that you end up stronger than before.
Turning critics into fans boils down to respect, responsibility, and real action. Never try sneaky tricks, deny obvious mistakes, or blame customers. That only deepens mistrust. Instead, apologize sincerely when you’re at fault, and make concrete improvements. Offer something that shows you listened—maybe a free service, a discount, or a special effort that demonstrates real regret. Most people appreciate heartfelt apologies and genuine attempts to fix issues. By changing negative experiences into positive lessons, you not only calm the immediate storm but also send a clear signal to everyone watching: you stand behind your promises, value your customers, and strive for continuous improvement. This mindset, applied consistently, transforms small setbacks into a sturdy foundation for long-lasting success and glowing brand loyalty.
Chapter 6: Rejecting Media Manipulation: Embrace Authentic Good Deeds Over Empty Lies and Hollow Publicity Stunts.
In an era when anyone can pretend to be an expert online, manipulation feels easier than ever. Some people can appear in news reports or blogs spouting random opinions without proper credentials. It might seem like a quick path to fame, but this deceptive route chips away at trust. Audiences are smarter than they look; over time, they sense something is off. Pretending to know what you’re talking about, or feeding journalists stories without real substance, might earn temporary headlines but destroys long-term credibility. Media outlets should double-check their sources, yet sometimes they don’t. Rather than exploiting these gaps, great companies choose a different path. They rely on truth, honestly earned attention, and meaningful contributions that show their worth instead of faking it.
Consider someone who floods reporters’ inboxes with made-up credentials, positioning themselves as a go-to expert on everything—investments, health, boats, you name it—without real experience. Maybe they fool a few journalists who publish their quotes. For a moment, it looks like a win—instant media coverage. Yet this tactic is like building a house of cards. The moment someone investigates, or the public grows suspicious, the whole structure collapses. People don’t forget being tricked. In a hyperconnected world, once your reputation is stained, it’s tough to scrub clean. Lying to gain press isn’t a clever shortcut; it’s a slow poison that ruins public trust. Why risk it when you can earn respect by genuinely helping people, solving real problems, and showing consistent good intentions?
Doing good deeds honestly provides authentic stories worth sharing. After a disaster like a hurricane, a large retailer might supply food, water, and emergency funds to affected communities. They might also announce ambitious sustainability and empowerment goals. Such gestures, when genuinely aimed at improvement, create positive headlines that require no spin. Customers see real action, not empty promises. Over time, brands that give back earn love and loyalty. This approach fosters a cycle of goodwill—helping people leads to good press, which leads to more business, which then funds even more good deeds. There’s no need to fabricate an identity or lie about expertise. Offering tangible support in difficult times speaks louder than any flashy campaign trying to manipulate the media for cheap applause.
Honesty may seem like a longer road to recognition, but it yields richer rewards. By embracing truth, a company invests in a future where its name evokes trust and admiration. Instead of constantly watching their back for exposure, honest brands move forward confidently. They know that each positive action adds to a legacy that fans and journalists respect. Even if it takes longer to become well-known, the reputation earned through sincere goodness can withstand challenges. Customers who learn of these genuine efforts think, I like what they stand for. I want to support them. In the digital age, where anyone can create or share stories, choosing honesty and real impact over manipulative stunts ensures a steady foundation that lasts through shifting trends.
Chapter 7: Winning Against Content Thieves: Smart, Creative Ways to Protect Original Work and Turn Theft into Advantage.
Creating quality content takes time, research, and creativity. Unfortunately, some people prefer stealing that hard work rather than producing something new. They copy articles, videos, or images and post them as their own. It’s frustrating and unfair, but you don’t have to just accept it. You can fight back in clever ways, or even use theft to your advantage. First, call attention to it. If you see your unique article on someone else’s site without credit, leave a comment like, I recognize this—it’s originally from my website! Honest viewers will respect you for speaking up. Sometimes, just knowing the original creator is watching makes thieves think twice. Taking these small steps can deter future theft and restore some justice in the chaotic online world.
If a thief refuses to acknowledge your request to either remove the stolen content or link back to you, consider legal avenues. In many places, copyright laws exist to protect creators. You can file a formal takedown notice (under acts like the Digital Millennium Copyright Act) with the hosting company of the offending site. This process can feel tedious, but it sends a strong message that you won’t be pushed around. At worst, you remove the stolen content from their platform; at best, you discourage them from targeting you again. Protecting your work is your right. Over time, people learn that stealing from you isn’t worth the trouble. Meanwhile, the web begins to reflect a fairer environment where creators get proper recognition and credit.
There are even ways to turn theft into a sneaky benefit. For example, include internal links in every piece of content you publish. When thieves lift your work, they also copy these links, which lead readers back to your site. Suddenly, their dishonest act accidentally helps promote you. Another smart trick is to use tools or plugins that add a message whenever your content appears elsewhere. This message might say, This originally appeared on [YourSiteName]. Readers who stumble onto the stolen post see immediately who the real creator is. Though you’re not stopping thieves from stealing, you’re making sure their readers know where the content truly belongs. Ironically, the thief ends up advertising your brand for free, helping you gain more visibility.
Building a strong brand identity and loyal audience also protects you from harm. When followers recognize your distinct style, voice, and approach, they know when something’s yours. If they spot your content elsewhere, they might even call out the thief on your behalf. By consistently producing unique work that reflects your values, you build a digital fingerprint no one can copy convincingly. Of course, theft is annoying and unethical, but staying calm, using clever strategies, and continually improving your brand helps you remain the winner. Over time, your reputation and the respect of your audience overshadow the petty actions of dishonest individuals. Your stance becomes clear: you stand for authentic creation, not shortcuts. And that stance earns you admiration and trust across the internet.
Chapter 8: Embracing Social Media’s Power Without Letting Negative Feedback Turn Your Brand’s Story Upside Down.
Social media feels like an enormous, buzzing marketplace where everyone shouts opinions from rooftops. On the positive side, it’s a goldmine for exposure: customers can easily share your brand’s story with their entire network. A single enthusiastic buyer checking in at your store can introduce you to hundreds of potential new customers. People can discuss your products on Twitter, show off their purchases on Instagram, or write Facebook posts praising your service. All this visibility is invaluable—it can help a small brand gain big recognition much faster than traditional marketing ever could. However, there’s a flip side to this coin. Social media’s openness means you can’t silence negative voices. Honest feedback, even if it’s not flattering, remains visible to anyone who cares to look.
Balancing these pros and cons is essential. You want to celebrate positive reviews and show you value authenticity, but you must also handle negative reactions gracefully. Hiding or deleting criticism often backfires. Instead, responding thoughtfully can convert doubts into trust. Remember, customers appreciate honesty. They know no business is perfect. When they see you acknowledging problems and promising to do better, your credibility rises. Yet, handle this carefully. Being consistent in your responses is key; don’t treat similar situations differently, or people might call out double standards. Inconsistency can spark massive backlash, as public memory is long, and screenshots are forever. Your best bet: be clear, fair, and open-minded. Show you care as much about the tough conversations as the glowing compliments.
A real-life example helps illustrate the potential pitfalls. Suppose a popular restaurant chain fired an employee for posting a negative customer receipt online, citing privacy reasons. But people soon discover the same company previously shared another receipt publicly—only that time, it was positive, and no employee was fired. This glaring inconsistency confuses the audience. They wonder: Are they only punishing negative publicity? Soon, thousands of angry comments pour in, accusing the brand of hypocrisy. Responding to every post with a copied, robotic message only worsens the mess, as it shows a lack of genuine concern. The takeaway: social media demands careful, humanized responses. If you set rules, apply them evenly. If you face criticism, address it personally. Anything less will spark skepticism and anger.
Treat social media as both a gift and a responsibility. The gift: instant communication with passionate customers who can boost your brand far beyond what traditional ads achieve. The responsibility: maintaining transparency, fairness, and consistency. Embrace platforms like Facebook, Twitter, and Instagram to tell your story and celebrate your community. But don’t shy away from tough feedback. Use it as a tool for self-improvement. The conversation never ends online, and that’s the beauty and the challenge. When you navigate it well, people see you as responsive, caring, and real. This image fosters loyalty and keeps your brand relevant. Over time, staying true to your values, respecting feedback, and showing a willingness to learn transforms even the roughest patches into opportunities to shine brighter.
Chapter 9: Captivating Customers Through Rich Experiences and Bold, Real-Time Interactions That Spark Genuine Excitement.
The digital age has opened countless doors, offering endless marketing tools. Yet, beneath all the technology, two major themes shine: focus on the customer’s experience and embrace real-time opportunities. The customer experience is the bedrock of modern marketing. Without satisfied customers, even the flashiest campaign collapses. Instead of merely chasing profits, ask: How can I delight people? How can I simplify their day? When you craft products, services, and communications around people’s true needs and desires, you build loyalty that no discount can buy. Customers remember kindness, convenience, and quality, returning for more and telling their friends. Over time, this approach nurtures a stable foundation for success. Shifting your mindset from How can I earn? to How can I serve? instantly sets you apart.
A clothing retailer can illustrate this point perfectly. If company leaders stop seeing customers as numbers on a spreadsheet and instead treat them as valued partners, the business transforms. Employees who hear constant reminders about profit margins may grow distant or uncaring. But employees who constantly hear about customer happiness, problem-solving, and meaningful improvements become enthusiastic helpers. They feel proud to work for a company that prioritizes people over short-term earnings. Over time, these motivated employees turn shopping trips into pleasant experiences rather than chores. The result? Higher satisfaction, returning customers, and ultimately, a healthier bottom line. When you treat customers as the heart of your strategy, you spark a chain reaction that affects everyone—staff, customers, and investors—positively and powerfully.
Real-time marketing thrives in surprise moments. Imagine a sudden event—like a power outage during a big sports match or an unexpected cultural moment that captures everyone’s attention. Brands that react swiftly and cleverly can create unforgettable impressions. For instance, when a sudden blackout hit the stadium during a huge football game, a cookie company responded within minutes on social media with a witty post that read, You can still dunk in the dark. This tiny, timely joke spread like wildfire, making thousands laugh and share it. Real-time reactions show that a company is awake, aware, and playful. They transform marketing from a one-way broadcast into a conversation that unfolds instantly, turning ordinary viewers into excited participants and fans who remember your creativity.
Combining great customer experience with real-time engagement can create a powerful legacy. When customers feel genuinely cared for at every interaction and see you respond gracefully to unexpected moments, they trust and enjoy your brand. Over time, this trust becomes your most valuable asset. Think of it as building a bridge—each kind gesture, helpful comment, and timely response adds a new plank, making the connection stronger. Eventually, customers stop feeling like strangers and start feeling like allies, excited to see what you do next. By focusing on their experience and staying nimble enough to seize real-time opportunities, you ensure that your brand thrives not just as a familiar name, but as an essential part of their lives, always ready to delight and surprise.
All about the Book
Discover how to transform your communication strategy with ‘Spin Sucks’ by Gini Dietrich. This essential guide empowers professionals to navigate digital marketing and public relations while building genuine relationships and avoiding misinformation.
Gini Dietrich is a renowned leader in communication and digital marketing, founder of Arment Dietrich, and an engaging speaker, providing valuable insights that help businesses succeed in a rapidly evolving landscape.
Public Relations Specialists, Marketing Professionals, Content Creators, Social Media Managers, Business Owners
Digital Marketing, Blogging, Public Speaking, Networking, Social Media Engagement
Misinformation in marketing, The importance of ethical communication, Building trust in digital relationships, Navigating the challenges of online reputation management
The only way to achieve great results is to start from a foundation of authenticity and honesty.
Seth Godin, Ann Handley, Jay Baer
Gold Winner in the Axiom Business Book Awards, Finalist for the Book Awards by the American Writing Awards, Best Business Book from the Readers’ Choice Awards
1. How can effective communication build brand trust? #2. What role does transparency play in public relations? #3. How can storytelling enhance your marketing strategy? #4. Why is authenticity crucial in business communication? #5. How do social media influence consumer perceptions today? #6. In what ways can you measure communication effectiveness? #7. How can crisis management safeguard your brand reputation? #8. What techniques foster engagement with your audience online? #9. Why is ethics important in public relations practices? #10. How can you create compelling content for your audience? #11. What strategies encourage open dialogue with customers? #12. How can you address negative feedback constructively? #13. Why should businesses embrace change in communication? #14. How do data and analytics inform marketing decisions? #15. What is the value of cultivating an online community? #16. How can you leverage influencers for brand promotion? #17. Why is consistency essential in your messaging strategy? #18. How can you effectively build a personal brand? #19. What are the benefits of a proactive communication approach? #20. How can you empower your team in communication efforts?
Spin Sucks, Gini Dietrich, social media strategy, PR and communication, digital marketing, content marketing, reputation management, crisis communication, business ethics, online reputation, marketing strategy, inbound marketing
https://www.amazon.com/Spin-Sucks-Communication-Strategies-Reading/dp/0988501702
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