Possible by William Ury

Possible by William Ury

How We Survive (and Thrive) in an Age of Conflict

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✍️ William Ury ✍️ Communication Skills

Table of Contents

Introduction

Summary of the Book Possible by William Ury. Before moving forward, let’s take a quick look at the book. Conflicts can feel overwhelming—like storms that threaten to blow apart our closest ties and shared dreams. Yet, if we shift our perspective, they may reveal hidden openings for growth. This book takes you on a journey through the insights of William Ury, who discovered that beneath every dispute lies the seed of possibility. You’ll learn to pause, gain clarity, and see the big picture from the balcony. You’ll explore building a golden bridge, transforming standoffs into mutually beneficial agreements. You’ll understand the power of the third side—the supportive community ready to help heal divides. These lessons empower you to transform heated arguments into creative conversations that foster understanding. Ready to open doors instead of locking them, to build bridges instead of walls, and to find light in the dark corners of disagreement? Let’s begin.

Chapter 1: Exploring the Hidden Power of Conflict and the Surprising Birth of Possibilism.

Imagine a cold night, long before smartphones and instant connections, when a ringing telephone could forever change someone’s destiny. That was January 1977, and William Ury, a young scholar renting a small, humble room, received a call that would shift his entire path. On the other end was Professor Roger Fisher, inviting him into the uncharted world of conflict resolution. At that very moment, Ury was poised to step into a realm most people find uncomfortable—disagreements, disputes, and tense standoffs. Yet what Ury learned from that simple invitation was that conflict need not be a frightening barrier. Instead, it could be understood as a disguised opportunity. Conflicts arise naturally from differing perspectives, interests, and needs. But if approached with curiosity and respect, they can serve as catalysts that expand our understanding, strengthen relationships, and spark innovations. That night’s call showed Ury that conflicts might hold surprising potential.

This idea that conflict can be more than arguments or battles is central to the notion of possibilism. Possibilism suggests that even in the most tangled disagreements, people can look beyond immediate tensions to glimpse hidden opportunities. Rather than treating disagreements as unsolvable problems, possibilism trains our minds to see them as puzzles waiting for creative solutions. Imagine a locked door: Some might rage at its stubbornness, while others might think of new keys, invent clever locks, or create an entirely different pathway. The conflict itself becomes an opening through which we can learn new skills, deepen empathy, and broaden our worldview. Possibilism encourages us to shift from viewing conflict as a roadblock to seeing it as a bridge—one that can lead us to a richer, more connected understanding of ourselves, others, and the world we inhabit.

But how does one become a possibilist? According to Ury’s approach, it involves training yourself to view disagreements not as threatening pitfalls but as stepping stones toward better outcomes. Picture individuals who calmly face difficult conversations, asking questions instead of making accusations, listening instead of shouting, and searching for the interests hidden beneath harsh words. Such a shift demands mental discipline and open-mindedness. It requires seeing past old grudges and deeply ingrained resentments and focusing instead on what we might build together. This approach is not just for large-scale negotiations between nations or corporations. It also applies to everyday disagreements—sibling rivalries, neighborhood quarrels, classroom conflicts, or workplace misunderstandings. Everywhere humans interact, the seeds of conflict can sprout. Possibilism teaches us that we have the power to turn these seeds into something more productive and beneficial.

At the heart of Ury’s wisdom lies a powerful message: conflict can be transformed. Just as caterpillars turn into butterflies, conflicts can metamorphose into opportunities for personal growth, deepened empathy, and long-term cooperation. This transformation does not happen by accident. It requires intention, awareness, and the willingness to see value where others see only trouble. By embracing a possibilist mindset, we learn that conflicts come from the rich diversity of human minds and experiences. Rather than being ashamed or fearful of differences, we can welcome them as chances to learn something new. Ury’s work encourages each of us to pick up this lens of possibility. When we do, our world shifts, and we find that rather than drifting helplessly through battles, we can skillfully navigate them, emerging stronger and more united than before.

Chapter 2: A Family Legacy of Persistence and the Seeds of Creative Conflict Resolution.

Long before William Ury’s adventures in conflict resolution began, an inspiring story was unfolding in his own family tree. In 1906, Ury’s grandfather Eddie, at the tender age of 13, set off on a journey that would reshape his life. He fled Warsaw, then under the Russian Empire’s iron grip, determined to find freedom and opportunity in America. Imagine a young teenager boarding ships, crossing borders, and stepping onto new shores with only a glimmer of hope lighting his way. Eddie’s life stands as a prime example of what it means to see beyond hardships. Where others felt trapped or defeated, Eddie saw the world as full of possibility. This forward-looking mindset would later influence Ury’s understanding that conflicts, much like Eddie’s journey, could be faced with courage, creativity, and a willingness to find new paths.

Eddie’s story is not merely about escaping harsh political realities—it’s a lesson in viewing adversity as an opening rather than an ending. From scrubbing windows to eventually contributing innovative solutions to major steel companies, Eddie demonstrated that when faced with towering obstacles, you can either collapse or climb higher. His journey is not unlike approaching a conflict where sides are deadlocked. A non-possibilist might give up or push harder in frustration, but a possibilist seeks hidden routes forward, as Eddie did. This narrative helped shape William Ury’s fundamental belief: if we look carefully, even the most rigid disagreements hide uncharted possibilities. We learn that the mindset we bring to tough situations can make all the difference. Just like Eddie, if we persist and adapt, we can transform what seems impossible into something constructive and liberating.

Eddie’s legacy, woven into Ury’s methods, challenges us to rise above instant reactions. Instead of seeing conflict as a dead-end street, we might view it as a vast field waiting to be cultivated. This does not mean conflict disappears easily—rather, it means we have tools and attitudes that enable us to respond more wisely. Eddie didn’t have an easy journey, and similarly, conflict resolution demands patience and perseverance. When you begin to see like a possibilist, you understand that every conflict can lead to innovation. Just as Eddie went from humble work to meaningful achievements, so can conflicts evolve from destructive shouting matches into dialogues that spark creative breakthroughs. It is about believing in the potential of human beings to adapt, collaborate, and lift each other to higher ground.

Ury’s summarizing challenge came when a friend asked him to distill a lifetime of conflict resolution experience into a single sentence. He looked back to Eddie’s legacy: always spotting a way forward where none seemed possible. Eventually, Ury crafted a guiding principle: Go to the balcony, build a golden bridge, and engage the third side. This phrase captures three essential victories of conflict resolution. Eddie’s life influenced this idea by showing that complex challenges can be navigated through strategic perspective (the balcony), forging connections that serve everyone (the golden bridge), and involving supportive communities (the third side). By weaving together personal history, strategic thinking, and an unwavering belief in human potential, Ury’s approach encourages us to look at conflict not as a prison, but as a workshop where we can craft better futures.

Chapter 3: Understanding the Three Victories as a Pathway to Turning Adversity Into Cooperation.

The three victories—going to the balcony, building a golden bridge, and engaging the third side—form the heart of William Ury’s conflict resolution roadmap. Think of them as three guiding stars that, when followed together, lead you away from the stormy seas of argument and toward calmer, more productive waters. Each victory targets a different dimension of resolving disagreements. The first, the balcony, encourages stepping back to gain perspective. The second, the golden bridge, guides you in creating a welcoming path for all sides to meet. The third, the third side, reminds you that resolving conflicts is not an isolated struggle; it’s a collective effort involving communities and supportive networks. Together, these three victories connect the personal, the relational, and the communal levels of dispute resolution, turning conflicts into engines of growth and cooperation.

But why call them victories? Because each step represents a win over the usual tendencies that trap us in endless fights. Without the balcony, we react impulsively, allowing emotions to control us rather than guiding them with reason. Without the golden bridge, we remain stuck in zero-sum thinking, failing to recognize that conflict resolution can create mutual gains. Without the third side, we overlook the strength of supportive communities that can help break impasses. By achieving these three victories, we not only resolve a single dispute but also learn a repeatable process for handling future disagreements. In essence, these victories build resilience, teaching us that conflict can spark discovery rather than destruction, progress rather than pain.

Think of these victories as a well-tuned orchestra. The balcony is like the conductor’s podium, allowing you to see the entire performance and understand how each instrument fits into the larger piece. The golden bridge serves like the melody that connects different instruments in harmony. Finally, the third side acts as the audience and community, supporting the performance, appreciating it, and encouraging the musicians to create beautiful music together. If one element is missing, the performance suffers. With all three in place, conflicts that once sounded like clashing, unpleasant noise can transform into a symphony of understanding, growth, and shared solutions. By mastering these three victories, you are essentially learning how to turn the messy chaos of conflict into artful cooperation.

Over the following chapters, we’ll dive deeply into each of these three victories. You will see how stepping onto the balcony helps you manage emotions and gain clarity, how building a golden bridge enables you to reach agreements grounded in mutual benefit, and how the third side calls upon broader social support, turning isolated struggles into community-based transformations. As we explore these strategies, keep in mind that they are not abstract theories. They are based on real experiences, hard-earned lessons, and countless negotiations observed and guided by experts like Ury. By understanding the three victories in detail, you will gain a toolbox of skills that can apply to everyday life—at home, at school, in friendships, or in larger social and even global issues. Let’s begin by looking more closely at the balcony.

Chapter 4: Stepping Onto the Balcony to Gain Calm, Control, and Strategic Perspective.

The balcony is a powerful metaphor that invites you to imagine yourself stepping away from the intensity of a heated argument and viewing it from a higher, quieter vantage point. Instead of standing in the center of a shouting crowd, you observe the scene as if watching a play from above. This action of stepping back offers you a pause, an opportunity to think before reacting, and a chance to understand your true interests rather than being swept away by your immediate emotions. On the balcony, you create the mental space to breathe slowly, calm your racing heart, and reflect on what matters most. This shift allows you to respond thoughtfully rather than reflexively, helping you avoid saying or doing things you might later regret. The balcony encourages patience, self-awareness, and a strategic understanding of the entire conflict scenario.

Pausing is the first key action of the balcony mindset. To understand its power, consider a true historical story: During the Cuban Missile Crisis, a Soviet naval officer named Vasily Arkhipov found himself deep underwater in a submarine under intense pressure. While many urged launching a nuclear torpedo, Arkhipov paused. He did not merely react to the terror and confusion; he took a breath, thought about the consequences, and decided against escalating the conflict. This single moment of pausing may have prevented nuclear war. Such a dramatic example shows how a brief pause can mean the difference between disaster and peaceful resolution. In everyday life, while not as extreme, pausing still matters. When you pause, you create room for wiser decisions. Instead of letting emotions drive you, you drive your emotions, guiding them toward resolution rather than collision.

After pausing, the balcony encourages you to zoom in on your deepest desires and needs. Conflict often distracts us with insults, demands, and surface-level complaints, but beneath that surface lie genuine concerns. By zooming in, you ask yourself: What do I really want here? This question moves beyond pride or momentary anger to uncover long-term interests. For example, parents choosing a surgeon for their child initially disliked a particular doctor’s rude remarks. Yet, when they zoomed in, they realized their true priority was their daughter’s health. Recognizing this core need allowed them to cooperate with the surgeon for the child’s benefit. Zooming in strips away distractions, revealing the real issues at stake. With this clarity, you become more flexible, understanding that cooperation may serve your goals better than stubbornness.

Finally, zooming out broadens the lens, helping you see the conflict within a wider context. Imagine you are looking at a painting very closely—you see strokes of paint but cannot grasp the full scene. Stepping back reveals how all parts fit together. In conflict, zooming out might mean considering other people’s perspectives, understanding the environment, and recognizing alternatives. It includes knowing your BATNA—your best alternative to a negotiated agreement—so you are not cornered into accepting bad deals. It also helps you shift from a zero-sum mindset (I must win, and you must lose) to a more creative, inclusive view. When you zoom out, you might realize there are multiple solutions and paths to satisfy everyone’s needs. Together, pausing, zooming in, and zooming out create a balanced view, empowering you to approach conflicts calmly, wisely, and confidently.

Chapter 5: Diving Deep by Pausing, Zooming In, and Zooming Out for Clarity in Conflicts.

Having established the balcony as a vantage point, let’s examine in even greater detail how pausing, zooming in, and zooming out work together to produce clarity and control. These steps can be seen as mental tools you apply to any conflict situation. Pausing interrupts the chain reaction of anger and stress, granting you precious moments to think. It’s like pressing the stop button on a runaway train so that you can assess the tracks ahead and choose a safer route. In a loud argument, pausing can be as simple as taking a few deep breaths or counting silently to ten. This small action can prevent hurtful words from spilling out and encourage a calmer approach. With practice, pausing becomes second nature, making you more resilient when conflicts arise unexpectedly.

Once you’ve paused, zooming in allows you to clarify what’s really important. Conflicts often come with emotional smoke screens—accusations, blame, and heated words that obscure the actual needs. By focusing inward and identifying what truly matters, you separate long-term interests from fleeting emotions. For instance, if you argue with a classmate over a group project, ask yourself: Do I want to win this argument at all costs, or is my main goal to ensure we produce the best project possible? By identifying your core goal (a successful project), you might realize cooperating is smarter than insisting on doing it all your way. Zooming in cuts through distractions, allowing you to prioritize what matters most. This level of clarity not only reduces tension but also helps guide your next steps toward constructive dialogue.

Zooming out complements this inward focus by encouraging you to understand the bigger picture. Instead of fixating on a single negative interaction, consider the entire relationship, the team’s goals, or the long-term future. Recognize that conflicts don’t occur in isolation; they arise in complex webs of relationships, histories, and outside influences. By zooming out, you may discover that the person you’re arguing with is under pressure from circumstances you never considered—perhaps they are stressed about personal issues or overwhelmed by workload. This broader perspective can generate empathy and patience. It also leads you to consider multiple solutions or plan B scenarios (your BATNA) so that you are never stuck feeling helpless. With a wide-angle lens, conflicts lose their intimidating aura, transforming into challenges you can handle with creativity and foresight.

Putting these steps together, you get a powerful method to approach conflicts more peacefully. Pausing sets the stage, giving you emotional space. Zooming in clarifies your true objectives, ensuring you don’t waste energy on trivialities. Zooming out expands your horizon, letting you see opportunities you missed. This combined approach leads to a balanced, strategic way of handling disagreement. Rather than viewing the other person as an enemy, you start to see them as a human being with their own story. Rather than feeling trapped, you recognize multiple paths forward. This method is not about tricking the other side but about becoming more honest, patient, and resourceful yourself. Mastering these skills will prepare you for the next phase of conflict transformation: building a golden bridge, where you actively construct connections and agreements that benefit everyone involved.

Chapter 6: Constructing a Golden Bridge Through Empathetic Listening, Imaginative Creation, and Trustful Attraction.

The golden bridge invites you to think not just about your perspective, but also about how to help everyone cross from conflict to cooperation. This bridge is built through three main actions: listening, creating, and attracting. Listening means going beyond hearing words. It requires understanding the other person’s feelings, fears, and hopes. When you truly listen, you step into their shoes and see the world through their eyes. This empathy fosters respect and trust. By showing genuine care, even if you disagree, you open doors that were previously slammed shut. You break down defensive walls and begin forging common ground. Listening doesn’t come easily when emotions run high, but it is essential. Without listening, the golden bridge remains just an idea. With listening, it becomes a sturdy structure that can carry everyone toward mutual understanding.

After you have listened deeply, the next action is creating. Creating involves brainstorming solutions and exploring innovative ideas. Think of it as painting a new landscape where all sides can see possibilities they never imagined before. Instead of focusing on what separates you, you look for what might unite you. This might mean suggesting compromises that honor everyone’s core interests or introducing new options that satisfy underlying needs. Don’t be afraid to think outside the box—true creativity often comes from daring to imagine different outcomes. When people see their real interests recognized and addressed, they become more open to cooperating. By creating together, you show that the future need not look like the past. This cooperative spirit can break long-standing patterns of mistrust and guide you all to a more stable and promising agreement.

Attracting is the final touch that encourages everyone to want to cross the bridge. Instead of pushing others to accept your proposal, you shape an environment that naturally invites cooperation. You can achieve this by offering small gestures of goodwill—sometimes referred to as little kisses or besitos. These might be simple acts, like acknowledging the other side’s concerns, making a minor concession, or expressing appreciation for their efforts. Such gestures build trust and signal your sincerity. Over time, these positive signals accumulate, making the path forward feel safer and more appealing. Attracting doesn’t mean tricking anyone; it means creating conditions so that everyone feels it makes sense to come together. By ensuring that cooperation is not just logical but also comfortable and respectful, attracting helps solidify a lasting and positive agreement.

When listening, creating, and attracting work together, the golden bridge transforms from a concept into a living reality. This approach can apply to small disagreements—like two friends arguing over a misunderstanding—or to massive international negotiations involving leaders and diplomats. The power of the golden bridge lies in its ability to turn conflicts into shared journeys. Both sides meet in the middle, not because they are forced, but because they see value in doing so. This does not mean everyone gets everything they want; it means that everyone’s essential needs are acknowledged and met as best as possible. The golden bridge replaces stubborn standoffs with flexible frameworks for collaboration. By mastering this approach, you become a builder of connections, able to craft solutions that bridge the gaps between people, transforming uncertainty into cooperation and conflict into harmony.

Chapter 7: Engaging the Third Side With Hosting, Helping, and Swarming to Foster Collective Solutions.

The third side reminds us that conflict rarely happens in a vacuum. Conflicts occur within communities, workplaces, neighborhoods, and nations. The third side asks: What if we invite everyone affected to have a role in resolving the dispute? The third side’s three strategies—hosting, helping, and swarming—are about involving the broader community to create positive change. Hosting means creating safe, inclusive spaces where people feel heard. Helping encourages individuals to lend support through listening, asking clarifying questions, and providing gentle guidance. Swarming involves bringing together a diverse group to tackle a tough problem from multiple angles. These tactics empower ordinary people to step in, not as judges, but as facilitators of peace. By including the larger community, conflicts become shared concerns, inspiring collective responsibility and opening doors to new solutions that would never emerge in isolation.

A vivid example of hosting occurred in Caracas, Venezuela, in 2003. Amid harsh political divisions and high tensions, organizers planned a public dialogue hoping for a few hundred attendees. Instead, over a thousand people showed up. The organizers faced the huge challenge of managing a crowd that was deeply polarized. Yet, they persevered, providing microphones, translating complex ideas, and ensuring everyone had a chance to speak. The atmosphere was charged, but the hosts remained committed to inclusion. This event illustrated that by welcoming diverse voices, even in heated environments, you acknowledge the importance of every individual’s perspective. People who previously shouted at each other found themselves listening. Through hosting, understanding can blossom where anger once grew. This story shows that when communities come together openly, even the most fractured conflicts can begin to heal.

Helping is the next layer of the third side. Sometimes, people involved in a conflict just need someone to listen, clarify misunderstandings, or ask gentle questions that prompt self-reflection. You don’t need to be a professional mediator or have special training. Simply approaching a conflict with empathy, curiosity, and a willingness to support understanding can make a huge difference. Just as a friend might guide you through a tricky situation by helping you see where you might have misunderstood something, you can offer the same to others. Helping focuses on nurturing conditions that foster constructive dialogue. It invites each of us to recognize our power to contribute positively. Instead of saying I can’t help, we learn to say Maybe I can try something small. Even tiny acts of assistance can shift the atmosphere from confrontation to collaboration.

Swarming takes helping to a new level by bringing together a variety of people with different skills, backgrounds, and viewpoints to address a conflict. Consider an experiment in Boulder, Colorado, where a group of volunteers with no special expertise on North Korea gathered to brainstorm how to reduce nuclear tensions. Using creative approaches, they worked collaboratively, generating fresh ideas that traditional methods might never have produced. Swarming channels the strength of collective intelligence. It shows that when many minds work together—each offering unique insights—solutions emerge that no single expert could create alone. Swarming harnesses the power of community, diversity, and open-minded exploration. It exemplifies the essence of the third side: that we’re stronger and more innovative when we face conflicts together, pooling our talents to find paths toward peace, cooperation, and mutual benefit.

Chapter 8: Embracing a Possibilist Mindset to Transform Everyday Disputes Into Cooperative Opportunities.

We’ve explored the balcony to gain perspective, the golden bridge to craft respectful agreements, and the third side to involve communities. What binds them all is the spirit of possibilism—believing in our human ability to transform conflicts into something constructive. Embracing possibilism means recognizing that every dispute, big or small, can offer a chance to learn, grow, and improve relationships. Rather than shrugging your shoulders and declaring nothing can be done, you step up and say, Let’s find a way. This attitude can reshape families, friendships, classrooms, workplaces, and international relations. It starts by changing our mindset. When we believe that conflicts can be harnessed for good, we invest the time, patience, and creativity needed to make it true. Possibilism encourages us to see conflicts as doorways, not dead ends.

Adopting this mindset takes practice. In everyday life, conflicts might arise over shared chores at home, differing opinions on a class project, or misunderstandings in friendships. In these moments, remember the tools you have: pause to calm down, zoom in on what truly matters, and zoom out to consider wider perspectives. Listen to others’ feelings, offer creative solutions, and attract them toward a common ground. If tensions grow beyond two parties, remember you can invite others to help host meaningful conversations, guide with empathy, or swarm the problem together. By systematically applying these principles, you become a person who doesn’t shy away from disagreement but faces it thoughtfully.

The ripple effects of adopting a possibilist mindset are profound. As you improve your ability to handle conflicts constructively, others may notice and follow suit. Conflicts that once escalated into bitter quarrels can turn into manageable discussions. Instead of losing friends or alienating family members, you can strengthen bonds by showing that differences can be resolved respectfully. Communities may begin to trust each other more. Schools may find better ways to address bullying or misunderstanding. Workplaces may improve teamwork. Nations might approach global challenges with openness and collaboration rather than hostility. The possibilities are as wide as the human imagination. By internalizing these principles, you become part of a larger movement toward a more peaceful, understanding, and resilient world.

Ultimately, embracing possibilism is not just about ending one argument; it’s about a lifelong approach to interacting with others. Disagreements will never vanish from human life. Differences in opinion are natural, and conflicts will arise as long as we live side by side. Yet, by viewing these conflicts as opportunities, by applying the three victories, and by leveraging the balcony, the golden bridge, and the third side, we can shape a future where disagreement does not tear us apart. Instead, it can guide us toward better understanding, stronger connections, and productive results. This doesn’t mean solutions are always simple, but it assures us that conflicts need not be doomed battles. With commitment, empathy, imagination, and a willingness to explore what’s possible, we can navigate life’s friction points with grace, confidence, and renewed hope.

All about the Book

Discover the transformative power of negotiation with ‘Possible’ by William Ury. This essential guide empowers readers to navigate conflict and reach mutually beneficial agreements, enhancing communication skills in both personal and professional spheres.

William Ury, co-founder of Harvard’s Program on Negotiation, is a renowned negotiation expert and best-selling author. His insights have revolutionized conflict resolution, making him a sought-after speaker and advisor worldwide.

Business Executives, Mediators, Human Resource Managers, Sales Professionals, Legal Practitioners

Debate, Public Speaking, Counseling, Conflict Resolution Workshops, Networking Events

Conflict Resolution, Effective Communication, Negotiation Skills, Relationship Building

Negotiation is not about winning, but about creating possibilities that benefit all parties involved.

Malala Yousafzai, Kofi Annan, Tony Robbins

Best Business Book of the Year, National Book Award Nominee, Winner of the International Negotiation Award

1. How can I transform conflict into collaboration effectively? #2. What strategies help me build trust in negotiations? #3. How do I identify the interests of all parties? #4. What are the steps to create mutual understanding? #5. How can I communicate clearly during tough discussions? #6. What techniques resolve impasses in difficult situations? #7. How do I manage my emotions in conflicts? #8. What role does empathy play in resolving disputes? #9. How can I turn adversaries into allies successfully? #10. What practices improve my active listening skills? #11. How can I maintain a positive mindset in conflict? #12. What tools help me reframe contentious issues? #13. How do I handle power dynamics in negotiations? #14. What methods encourage open dialogue among parties? #15. How can I foster a culture of collaboration? #16. What strategies help me stay calm under pressure? #17. How can storytelling enhance my negotiation efforts? #18. What are effective ways to close difficult negotiations? #19. How do I navigate cross-cultural communication challenges? #20. What insights can I gain from past negotiation failures?

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