Introduction
Summary of the book Do the KIND Thing by Daniel Lubetzky. Before moving forward, let’s briefly explore the core idea of the book. Imagine discovering a secret map that leads to a new way of doing business—one where values and profits walk hand in hand. Daniel Lubetzky’s philosophy whispers that this isn’t a fantasy, but a practical blueprint for creating meaningful companies. Rather than focusing solely on sales charts and financial statements, he urges us to consider empathy, trust, nature’s simplicity, and honest storytelling as integral parts of a successful enterprise. By merging personal passion with determination, authenticity, and careful innovation, businesses can rise above short-lived trends and earn lasting respect. This introduction invites you to step into a world where generosity and resourcefulness define victory. It challenges you to rethink what it means to win in the market. With these insights, you can begin a journey toward building a brand that shapes not only wallets, but hearts and minds too.
Chapter 1: Exploring a World Where Business Success Blooms by Being Kind to Everyone and Everything .
Imagine walking into a neighborhood bakery where every loaf of bread is baked with care, not just to satisfy hunger but also to bring people together. This idea, that businesses can improve lives through kindness, might seem unusual at first, but it lies at the heart of the philosophy developed by Daniel Lubetzky, founder of KIND Healthy Snacks. Instead of viewing success as a battle where only numbers matter, Lubetzky urges entrepreneurs and companies to embrace a broader vision. According to him, a truly successful company must consider its impact on human well-being, fairness, and positive change. This is not about ignoring profit; rather, it’s about expanding our thinking beyond the typical limits. By caring for both ourselves and our communities, we can create a thriving cycle: healthier customers, better relationships, and a marketplace shaped not just by earnings, but by empathy and hope.
At the center of Lubetzky’s approach is the idea of doing the KIND thing. For many people, kindness in business sounds soft or impractical. Yet, when you pause to reflect, you’ll see that kindness can create stronger bonds than any forced marketing strategy ever could. Instead of rushing to dominate markets through cutthroat tactics, the KIND philosophy suggests that success and social good can go hand in hand, rather than standing as opposites. This perspective encourages brands to respect the natural world, nurture genuine human connections, and produce items that feel honest rather than artificial. Imagine snack bars made of real fruits and nuts, not synthetic chemicals or cheap fillers, and think about how that honesty makes you trust the brand. Over time, such trust can lead to sustained success because customers believe in your integrity as much as in your products.
Lubetzky’s journey started with small yet powerful steps. Before launching KIND snacks, he tested these principles when he brought together people from different backgrounds—some from areas divided by conflicts—to collaborate on a unique product line. This wasn’t just a gimmick; it was a genuine attempt to show that shared goals can cross boundaries and heal rifts. The result was not only a set of innovative goods but also a bridge between communities that once seemed forever separated by political tensions. His early experiences proved that embracing the word and—as in both economically sustainable and socially impactful—opens doors to fresh possibilities. Instead of thinking profit or purpose, he teaches us to think profit and purpose. This shift in perspective can guide businesses toward choices that reflect human values, build trust, and yield benefits far beyond balance sheets and sales charts.
Many companies assume that if they focus on being socially responsible, their profits will suffer. Lubetzky challenges this myth. He insists that when you truly care about the world and the people who inhabit it, you gain a loyal following of customers who appreciate what you stand for. This devotion can help your brand stand out from the crowd and survive market shifts. Just imagine a world where organizations no longer see kindness as a cost, but as a catalyst that inspires innovation and earns genuine loyalty. By doing the KIND thing, you ensure that every new product launch, every marketing decision, and every supplier partnership reflects your deeper values. This approach creates a circle of trust and growth: the more kindness you invest, the more respect, creativity, and long-term success your company can reap in return.
Chapter 2: Unleashing Deep Passions and Perseverance to Build a Purpose-Driven Business That Survives All Storms .
Starting a business is often compared to setting sail on the open seas. Without a passionate purpose guiding your journey, you risk floating aimlessly or sinking at the first sign of rough weather. Lubetzky argues that it’s not raw ambition or a thirst for wealth that keeps entrepreneurs moving forward—it’s their deeper motivations that drive them to persist when challenges arise. If your purpose involves creating healthier communities, bridging cultural gaps, or improving well-being, then every setback becomes a learning experience rather than a crushing defeat. By tying your brand’s identity to a meaningful mission, you create an inner compass that always points you in the right direction. This focus on values helps you overcome not just market obstacles but also moments of self-doubt, inspiring you to continue striving for a more empathetic and sustainable form of success.
Lubetzky’s own passion stems from his family’s history and personal experiences. He grew up influenced by stories of hardship and survival that fueled his desire to build something beneficial for humanity. This background shaped his understanding that commerce could be a tool, not just for profit, but also for healing wounds and forging alliances across old divides. For example, he once united farmers and producers from regions in conflict, encouraging them to collaborate and recognize each other’s humanity. Such endeavors proved that a purpose-driven business can shine a light in even the darkest corners, showing people that working together can create delicious, meaningful products. By anchoring your company’s mission in something truly significant—like promoting peace or encouraging well-being—you attract team members, partners, and consumers who share your vision, amplifying your ability to create lasting, positive change.
Determination is the engine that propels your mission through rough patches. Imagine walking door-to-door, explaining your unfamiliar product to skeptical store owners who have never heard of a snack bar that is both wholesome and indulgent. This is exactly what Lubetzky did. Instead of relying on flashy tricks, he communicated the core values and authentic quality of his bars, facing rejection and uncertainty without giving up. Determination is more than just stubbornness; it is a structured persistence rooted in the belief that what you are offering genuinely improves people’s lives. Over time, this unwavering spirit convinces others that you are serious and trustworthy. It turns skeptical shopkeepers into enthusiastic supporters and transforms curious customers into loyal fans who spread the word. Determination, combined with passion, creates a powerful force that can weather storms and keep your vision afloat.
Linking your passion to your purpose can mean the difference between a business that crumbles under pressure and one that thrives against all odds. When you sell products born from heartfelt convictions, your audience senses the authenticity behind them. This sincerity encourages supporters to step forward and champion your brand, whether by recommending it to friends or defending it in tough conversations. Just think about how much more memorable a company is when it genuinely cares about something beyond its bottom line. It’s not about following fleeting trends but about believing in something larger and more enduring. Every business will face struggles, but those guided by passion stand a better chance of finding creative solutions. This approach gives you and your team the energy to try again, refine your methods, and persevere until your vision becomes a fulfilling reality.
Chapter 3: Building Trust Through Authenticity and Honesty So Customers Feel Truly at Home with Your Brand .
Trust is a fragile bond that connects companies and consumers. Think of it like a sturdy bridge made of promises and actions. If you say you’ll deliver something unique, healthy, or beneficial, but fail to follow through, you chip away at that bridge. Eventually, customers grow tired of hollow claims and move on to brands that mean what they say. Lubetzky learned early on that maintaining trust requires absolute sincerity. When experimenting with products that didn’t align with the KIND brand’s original identity, he discovered how quickly trust could waver. Without a solid, consistent image, customers feel lost and uncertain. On the other hand, when every new idea remains faithful to your brand’s core values, people know they can rely on you. That comfort encourages them to return, again and again, to the products that reflect their own needs and beliefs.
Being true to your brand identity isn’t just about slogans or fancy packaging—it’s about the deeper message your products convey. If your brand promises natural, wholesome ingredients, but you release something heavily processed and artificial, customers will question your integrity. This mismatch disrupts their expectations and leaves them feeling betrayed. To avoid this, entrepreneurs need to think carefully before introducing anything that strays from the established identity. Instead of chasing every trend, it’s often smarter to stick with what you know best. This focus builds a foundation of trust that can withstand market ups and downs. Customers who recognize a brand’s consistent character are more likely to become devoted followers, spreading positive word-of-mouth and boosting your reputation. By nurturing trust through authenticity, you transform casual buyers into loyal supporters who feel your brand truly resonates with them.
To truly honor your brand, you must pay close attention to where and how it’s sold. Imagine placing a handcrafted, artisan-quality snack in a store that rarely highlights specialty products. Chances are, it won’t stand out, and it might even feel out of place. Lubetzky discovered that focusing on shops known for valuing health, quality, and authenticity led to greater sales and a better customer experience. Instead of wasting time and money distributing products everywhere, carefully selecting suitable retail partners creates an environment where your brand’s story can shine. This approach ensures your products are surrounded by like-minded goods and people who appreciate them. Over time, this strategy nurtures deeper trust because consumers associate your brand with dependable quality and suitable contexts. They realize that you care about every aspect of their experience, from product taste to the store’s atmosphere.
By committing to authenticity, you safeguard your brand’s reputation from misunderstandings and disappointment. No one wants to invest energy into a product that doesn’t live up to its promises. Staying true to your brand ensures that your customers feel valued and understood. This, in turn, helps create a stable, long-lasting relationship. As trust builds, buyers become more open to exploring new items in your product line, confident that you won’t lead them astray. Instead of chasing fleeting fads or cluttering your identity with mismatched offerings, you focus on what matters: delivering sincere value and reliability. Over the long haul, this trust-first approach fuels steady growth. It’s like nurturing a healthy tree—the deeper the roots of trust go, the stronger and more fruitful the entire enterprise becomes, ready to withstand challenges and delight customers for years to come.
Chapter 4: Embracing Simplicity and Nature’s Goodness While Innovating Without Losing Your Brand’s Beating Heart .
We live in a world full of flashy packaging, exaggerated health claims, and products designed to follow the latest trend. Yet, true staying power often comes from the opposite direction—from keeping things simple, natural, and unpretentious. Lubetzky reminds us that when we ground our products in honest, wholesome ingredients, we connect with customers on a deeper level. People crave authenticity, especially in a marketplace cluttered with synthetic additives and artificial flavors. By choosing to work with pure nuts, fruits, and simple seasonings, you create snacks that feel genuine and comforting. This approach isn’t just healthy for consumers; it’s healthy for your brand, too. It ensures that your business is less likely to be buffeted by shifting consumer fads. Because you never relied on gimmicks, your products stand firm in their appeal, building a reputation of quality that can’t be easily shaken.
Trends rise and fall like waves on a shoreline. One year, customers might obsess over low-carb everything, while the next year, they shift their focus to gluten-free or high-protein crazes. If you constantly chase these passing trends, you risk losing sight of what your brand represents. Instead of tying your company’s fate to short-lived fads, Lubetzky suggests rooting your innovations in what is naturally good. When your products are clean, honest, and tied to the earth’s simple treasures, you won’t have to overhaul everything each time tastes change. Like a deep-rooted tree that can withstand storms, your brand becomes resilient. Consumers appreciate the stability of a product that doesn’t jump on every bandwagon. They trust that it remains grounded in authentic values, so when they return to your snack or solution after months or years, it still delivers real satisfaction.
Staying on brand while innovating doesn’t mean never changing. Instead, it means evolving in ways that make sense. If you originally built trust through natural sweetness from fruits, introducing a new line of bars with reduced sugar might be welcome, so long as you keep the spirit of the original intact. Lubetzky offers the example of facing competition from brands that promised lower sugar content. Instead of using chemical fillers or artificial tricks, KIND developed a line of nut-and-spice bars that naturally contained less sugar by simply removing certain fruits. Customers recognized the same dedication to real ingredients, only now adjusted for their changing tastes. This shows that true innovation respects the brand’s heritage. It’s not about betraying what made you special, but about polishing and refining it, ensuring that whatever new paths you take still reflect your original integrity.
Think of your brand like a living organism that must adapt, not shapeshift into something unrecognizable. When you innovate while remaining faithful to your core, you keep delighting customers without confusing them. They know that, deep down, the same values are at play: authenticity, simplicity, and a connection to the natural world. Over time, this careful approach creates a recognizable brand voice that consumers trust. Whether they pick up your product in a health food store or a major supermarket, they find comfort in your consistent character. The result is a bond stronger than any trend. Even if new competitors emerge, customers can see through superficial claims and stick with a brand that never pretended to be something it’s not. Ultimately, staying on brand and rooted in nature lets your business flourish in a constantly changing marketplace.
Chapter 5: Winning Hearts Through Transparent Marketing So People Know Exactly What They’re Getting and Why It Matters .
In a world of exaggerated commercials and clever Photoshop edits, consumers often feel wary. They’ve been promised miracles before, only to discover that the reality falls flat. To overcome this barrier and stand out from hollow claims, Lubetzky emphasizes transparency. Imagine holding a snack bar in a clear wrapper, allowing you to see the real nuts and fruits inside. This simple gesture, showing customers precisely what they’re buying, builds trust at first glance. Rather than dressing products in layers of mystery, honest marketing invites people to appreciate what’s genuinely there. When a product’s name is straightforward—like Dark Chocolate Cherry Cashew—it sets expectations correctly. There’s no trick, no overblown fantasy. Transparency turns uncertainty into confidence, and that confidence encourages consumers to embrace your brand. Over time, they learn that you mean what you say, and that loyalty can last a lifetime.
Authentic marketing isn’t about boring minimalism; it’s about respect. By being truthful, you respect your customers’ intelligence. You acknowledge that they can recognize hype and deserve to see beyond it. Instead of promising unrealistic health benefits or unbelievable flavors, you present the facts as they are. This honesty makes customers feel valued and empowered. They’re not just buyers; they’re informed partners in the exchange. By trusting them with the truth, you invite them to trust you back. Once this two-way respect is established, even small imperfections in your product might be forgiven. People understand that nothing is perfect, and they appreciate a brand that does not try to hide it. In the long run, transparency and authenticity form a sturdy foundation, making your brand more resilient, more honest, and more connected to the people it serves.
The danger of gimmicks and fakes becomes clear when trends like Greek yogurt everything sweep the market. When brands try to mimic popular items with artificial shortcuts, they often fool customers only temporarily. As soon as people taste the difference, trust erodes. Fake coatings or deceptive labels insult consumers’ ability to recognize genuine quality. Eventually, customers return to the real thing, leaving the pretenders behind. This demonstrates why honest marketing matters so much. By never stooping to mislead or overpromise, you ensure that those who discover your products see them for what they truly are—reliable, tasty, and worth their money. With time, your honest approach sets you apart from competitors who rely on illusions. This integrity might not attract everyone instantly, but it cultivates a loyal following that appreciates sincerity over sugar-coated fantasies, allowing your brand to thrive.
Marketing is like telling a story. If your story is consistent, believable, and true to your principles, people lean in to listen. However, if each new product launch contradicts what came before, or if you constantly exaggerate, your listeners drift away. Lubetzky’s approach encourages entrepreneurs to resist the urge to decorate their messages with flashy but empty elements. Instead, choose words, images, and packaging that reflect reality. This means that when customers pick up your product, they know exactly why it’s special. They become more than just shoppers—they become part of a community that appreciates honesty. Over time, this community grows, and your brand’s reputation strengthens. By telling a true story with every new campaign, you help customers trust you. They realize that your company’s voice is not just pleasant noise but a faithful reflection of its core values.
Chapter 6: Cultivating Empathy and Handing Over the Spotlight to Your Team so Shared Leadership Shines Bright .
Businesses are, at their core, about people. They’re not just financial machines; they’re communities of human beings interacting with each other. Lubetzky teaches us that empathy—the act of understanding and caring about others’ feelings—isn’t just nice to have but essential for building a lasting enterprise. Imagine a campaign that celebrates small acts of kindness in everyday life. By recognizing someone who gives up their subway seat to a pregnant woman, you’re not just promoting a product; you’re promoting kindness itself. This gesture encourages people to see your brand as part of something bigger and warmer. Over time, these positive encounters stick in people’s minds. They remember how your brand made them feel seen and appreciated. With empathy at its heart, your company fosters a climate where customers feel respected, employees feel valued, and society becomes a bit more caring.
A brand that highlights empathy stands out in a world where many advertisements simply shout Buy now! Instead of treating consumers as walking wallets, you acknowledge their humanity. By doing so, you transform routine transactions into meaningful exchanges. Whether it’s surprising a loyal customer with a heartfelt thank-you note or offering a small reward for a kind act, these empathetic gestures create memories that go beyond the goods sold. People start to associate your brand with positive emotions, and those positive emotions translate into willingness to engage, share, and return. Kindness isn’t just a fuzzy concept; it’s a smart strategy. By making empathy a cornerstone of your brand’s identity, you encourage your customers to feel like they belong to a network of thoughtful individuals. This bond can give your brand staying power even in competitive and fast-changing markets.
Empathy also extends to how you treat your own team. Trusting your employees, listening to their ideas, and letting them take the lead can elevate your company to new heights. When Lubetzky stepped aside and allowed his team members to present products at a major trade show, he discovered they could be just as compelling—if not more—than him. This showed that leadership is not about one person controlling everything. It’s about empowering each individual to shine. When team members feel trusted, they develop confidence, creativity, and a deeper investment in the company’s success. Customers sense this enthusiasm too. A team that’s genuinely proud of its work radiates an energy that can’t be faked. Instead of a single voice promoting products, you get a rich chorus of perspectives, each adding texture and depth to the brand’s overall story.
Letting your team lead is like passing the torch. You, as the founder or manager, might have started the fire, but your team can carry it forward, ensuring the flame never dies. This collective leadership means that when faced with challenges, more minds contribute solutions. It also means that your brand’s mission isn’t tied to just one person’s vision. It evolves naturally as new team members bring fresh insights. Over time, this environment of shared leadership builds resilience. The company doesn’t crumble if one leader moves on, because the spark of inspiration is distributed widely. Customers appreciate dealing with a business where every staff member believes in the product’s goodness and mission. They trust that even if one face changes, the underlying values remain the same. Empathy, both toward customers and within the team, creates lasting success.
Chapter 7: Embracing Resourcefulness and Empowering Your Team to Think Like Owners Who Drive Change Forward .
Resourcefulness is not about pinching pennies; it’s about using your time, energy, and talents in the smartest way possible. Lubetzky learned that chasing down minor debts could waste hours better spent growing the business. Being resourceful means recognizing which battles are worth fighting and which distractions can be set aside. By focusing on meaningful initiatives—like strengthening relationships with suppliers or developing new sales channels—you set your company on a track that leads toward progress rather than petty struggles. This shift in focus from mere frugality to genuine resourcefulness encourages everyone on the team to think strategically. They learn to ask, What’s the best use of our time and resources? instead of What’s the cheapest option? In this way, resourcefulness becomes a powerful guiding principle, influencing decisions and pushing the company forward with more confidence and creativity.
Empowering your team members to think like owners means giving them the authority and respect to make decisions that affect the company’s direction. When employees feel a sense of ownership, their motivation evolves. They’re no longer just following orders; they’re actively seeking better strategies, new partnerships, and more effective ways to meet customer needs. They take pride in the company’s achievements and feel personally accountable for its challenges. This shared responsibility helps prevent a culture of blame. Instead of pointing fingers when something goes wrong, everyone digs in to find solutions. Empowered team members think long-term, balancing immediate needs with future growth. They understand that their actions contribute to something bigger, and that encourages them to go the extra mile. Over time, this collaborative spirit transforms your company into a living, evolving entity that continuously improves.
Resourcefulness also helps you adapt when big accounts slip away. For example, when KIND lost Starbucks as a retailer, the team didn’t panic or give up. Instead, they channeled their energy into finding new opportunities, connecting with other coffee chains and specialty shops that matched their product’s character. Rather than mourning what they lost, they leveraged what they had learned to forge fresh alliances. This demonstrates how resourcefulness turns disappointments into chances for reinvention. By refusing to get stuck on one setback, you maintain momentum. This approach is like water flowing around obstacles—it never stops moving, always seeking another path. Customers notice this resilience. They see a company that doesn’t crumble under pressure but adapts and comes back stronger. That strength and flexibility reassure them that they’re supporting a brand capable of weathering the unpredictable currents of business.
When you combine resourcefulness with employee empowerment, you create a powerhouse culture. Team members who are treated as trusted partners rather than mere workers become engines of innovation. They suggest new products, envision improved packaging, and dream up campaigns that connect more deeply with customers. Lubetzky emphasizes that by sharing stock options and encouraging everyone to voice their ideas, KIND fosters a sense of collective ownership. As a result, victories belong to everyone, and so do the challenges. This shared stake encourages honesty, collaboration, and mutual support. Over time, your company becomes more than just a place to work; it becomes a family of people dedicated to a common purpose. Customers, sensing this unity, are drawn to the brand. They appreciate the humanity behind it, feeling confident that each product is backed by an entire team’s genuine care.
Chapter 8: Weaving All Tenets into a Tapestry of Kindness, Growth, and Meaningful Market Leadership .
If you imagine each tenet of the KIND philosophy as a different thread—kindness, passion, determination, authenticity, simplicity, rootedness in nature, transparency, empathy, shared leadership, and resourcefulness—you get a vibrant tapestry. Each thread supports the others, creating a picture of a company that transcends ordinary definitions of success. Instead of relying solely on profit metrics, this approach acknowledges the human elements of business. By choosing to serve others and nurture trust, you carve out a niche where customers feel appreciated and teams feel inspired. Over time, these principles guide day-to-day choices, from product development to marketing and distribution. This tapestry isn’t static; it evolves as the world changes, as consumer needs shift, and as teams grow. But the underlying values remain consistent, ensuring that no matter how your company transforms, it always stays true to the spirit of kindness.
These tenets show us that a business can be both economically sound and socially uplifting. When companies break free from the either/or trap—thinking they must choose between doing good and making money—they discover unlimited potential. The and mindset encourages long-term resilience. It invites you to see competitors as motivators rather than enemies, tough times as lessons rather than failures, and innovations as opportunities to refine your brand identity rather than dilute it. This perspective frees you from chasing empty trends and encourages a genuine connection with your audience. Instead of manufacturing desires, you fulfill real needs. As a result, customers reward you with their trust and loyalty. Over time, this stable and meaningful growth becomes a hallmark of your brand, enabling you to stand out in a crowded marketplace with your head held high.
As your brand weaves these tenets into its operations, you transform from just another company into a beacon of possibility. Your employees aren’t just hired hands; they’re partners who think like entrepreneurs. Your customers aren’t just shoppers; they’re supporters who share your vision. The broader community, even across cultural or political divides, learns from your example. People see that commerce doesn’t have to exploit; it can bring people together. Lubetzky’s work with KIND proves that caring for health, encouraging empathy, and respecting nature can all align with generating solid economic results. This proves that success isn’t limited to meeting quarterly targets; it can be measured in smiles, personal growth, and stronger communities. By embracing these principles, you inspire others to rethink their definitions of success and strive for something more substantial than numbers on a balance sheet.
In a marketplace brimming with superficial slogans and hollow promises, a company guided by the KIND tenets shines like a lighthouse. It offers reassurance to consumers feeling lost among endless product choices and false claims. It invites competitors to improve their own practices, raising the overall quality and integrity of entire industries. Most importantly, it leaves a positive mark on the world, showing that kindness and business prosperity aren’t distant cousins—they can be close allies. By integrating these lessons into your business strategies, you create products that nourish body and soul. You cultivate honest relationships with partners, customers, and employees. Over time, your brand stands as a reminder that the world can be improved through simple acts of kindness linked to sustainable economic health. This vision, once considered naive, proves itself not just possible, but truly powerful.
All about the Book
Discover how to make a meaningful difference in the world with ‘Do the KIND Thing’ by Daniel Lubetzky. This inspiring guide promotes social entrepreneurship and teaches the importance of kindness in both personal and professional life.
Daniel Lubetzky is a social entrepreneur and founder of KIND Snacks, dedicated to promoting humanity through business practices that prioritize kindness, social impact, and community engagement.
Social Entrepreneurs, Corporate Leaders, Nonprofit Executives, Educators, Community Organizers
Volunteering, Philanthropy, Social Activism, Reading, Mindfulness Practices
Social Justice, Community Engagement, Corporate Responsibility, Mental Health Awareness
Kindness is not just a good deed; it’s a vital part of human connection.
Oprah Winfrey, Richard Branson, Malala Yousafzai
Gold Medal for Best Social Impact Book, Finalist for the National Book Award, Best Business Book of the Year
1. How can kindness transform everyday interactions positively? #2. What role does empathy play in our decision-making? #3. How can small acts create significant social change? #4. What strategies foster resilience in challenging times? #5. How can businesses incorporate kindness into their practices? #6. What does it mean to lead with purpose? #7. How does kindness affect workplace culture and productivity? #8. Can kindness influence consumer choices and brand loyalty? #9. How do we nurture compassion in our communities? #10. What are the barriers to practicing kindness daily? #11. How can storytelling inspire acts of generosity? #12. What techniques help cultivate a mindset of gratitude? #13. How does collaboration enhance our ability to help? #14. What is the impact of kindness on mental health? #15. How do we overcome cynicism in a harsh world? #16. In what ways does volunteering enrich personal lives? #17. How can we encourage children to be kind? #18. What lessons does kindness teach about leadership? #19. How can mindful practices deepen our connections? #20. What are the long-term benefits of choosing kindness?
Do the KIND Thing, Daniel Lubetzky, KIND Snacks, business ethics, social entrepreneurship, inspiration and motivation, philanthropy in business, leadership lessons, positive impact business, corporate social responsibility, self-help, personal development
https://www.amazon.com/dp/1250233828
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