Simple Truths of Leadership by Ken Blanchard and Randy Conley

Simple Truths of Leadership by Ken Blanchard and Randy Conley

52 Ways to Be a Servant Leader and Build Trust

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✍️ Ken Blanchard and Randy Conley ✍️ Management & Leadership

Table of Contents

Introduction

Summary of the Book Simple Truths of Leadership by Ken Blanchard and Randy Conley Before we proceed, let’s look into a brief overview of the book. Picture stepping into a world where leaders seek to uplift, not dominate, and each person’s contribution matters deeply. This is the realm of servant leadership, where guiding others is not about flexing power but about inspiring collaboration and growth. Within this world, you’ll discover leaders who share passionate visions, value honest feedback, and encourage everyone—novices and experts alike—to shine. You’ll find organizations that treat employees like valued partners, recognize the strength of trust, and prefer gentle redirection over harsh reprimands. Boundaries become empowering guidelines, praise fuels confidence, and sincere apologies heal wounded trust. As these simple yet powerful truths unfold, you’ll see that greatness in leadership isn’t measured by how loudly one commands, but by how gracefully one supports others toward fulfilling their highest potential.

Chapter 1: Discovering Why True Leadership Emerges When Leaders Put Others’ Needs Ahead of Their Own.

Imagine stepping into a workplace where the person in charge doesn’t just boss people around but genuinely looks out for everyone’s growth and happiness. This idea might sound surprising, but that’s the core of servant leadership. Instead of focusing on personal fame, status, or the next big promotion, a servant leader places the well-being of their team members front and center. Picture a coach who carefully observes each player’s strengths, finds ways to help them improve, and cheers them on as they become better athletes. That’s what happens when a leader chooses service over self-interest. Such leadership feels natural yet powerful—teams trust the person guiding them, bond closely, and commit more deeply to shared goals. In putting others first, a true leader creates an environment that brings out everyone’s best efforts.

Servant leadership starts with something very simple: understanding your own motives. Before you can guide others, you must know what you stand for and why you want to lead in the first place. Perhaps you yearn to create positive change, or maybe you love helping others reach their full potential. When you listen honestly to your inner voice, you discover if you’re genuinely inclined to serve or if you’re tempted by empty glory. This honest self-check acts like a compass, steering you toward a leadership style that respects people’s dignity. Leaders who choose service over ego show they’re not afraid to roll up their sleeves and do the hard work of supporting others. By embracing such values, you transform leadership from a dull command structure into a lively, shared adventure.

Once you commit to serving others, you become a steady guide who offers not only direction but day-to-day assistance. Instead of just handing out tasks and demanding results, you help your team understand where they’re going and why their work matters. This includes sharing clear goals and showing how each person’s role fits into the bigger picture. A servant leader is like a gardener watering young plants, providing resources and encouragement so each individual can flourish. When employees know their leader cares about their growth, they open up more, share their ideas, and push themselves beyond their comfort zones. Over time, this approach sparks collaboration, creativity, and trust. Everyone feels seen and appreciated, which naturally leads to improved performance and a workplace where people want to do their best.

At its heart, servant leadership nurtures relationships. It transforms workplaces from collections of individuals into supportive communities. By valuing others, a leader proves that people matter more than just numbers on a profit sheet. Consider a team member struggling to learn a new skill. A self-serving leader might simply scold or replace them. A servant leader takes a different path—patiently coaching, providing extra training, or pairing them with a mentor. This emphasis on people’s development creates a ripple effect: individuals become more confident, teamwork becomes smoother, and everyone feels proud to contribute. Over time, the servant leader’s influence spreads, and employees become self-motivated, kind to each other, and loyal. In the end, everyone wins—customers receive better service, employees gain satisfaction, and the organization grows stronger together.

Chapter 2: Guiding Your Team with an Inspiring Vision that Transforms Ordinary Efforts into Achievements.

Imagine embarking on a long journey without knowing where you’re headed. You might wander aimlessly, uncertain if your steps bring you closer to success. In leadership, providing a clear, inspiring vision prevents such confusion. A servant leader carefully crafts a picture of the future, showing their team what the organization aspires to become. This vision is not just a buzzword; it’s a guiding star that helps everyone understand their purpose. Consider a theme park like Disney—it doesn’t settle for selling tickets; it aims to create an environment where people experience pure happiness from the moment they enter until they wave goodbye. With such a powerful vision, staff recognize why their work matters. They know they’re not just doing tasks; they’re building a magical, memorable experience.

To shape a meaningful vision, start by defining your organization’s ultimate purpose. Go beyond a simple product or service. Ask yourself: What positive change are we hoping to create in people’s lives? This question helps you dig deeper, uncovering what truly makes your business stand out. Next, clarify what success looks like. Are you striving for customer smiles, innovative solutions, or making everyday life easier for your clients? When teams see what winning actually means, they can align their efforts toward reaching that shining endpoint. Lastly, define your values—those core principles that guide every decision. These values act like a moral compass, helping your people know the right choices to make, even when you’re not around. With purpose, success measures, and values aligned, your vision gains real substance.

Sharing this inspiring vision with your team should be more than posting it on a wall. True servant leaders communicate it through stories, discussions, and real-life examples. They help each team member understand their own role in achieving the greater goal. Employees who see themselves as builders of something meaningful become more engaged and enthusiastic. It’s like giving each person a personal map that shows them how their daily tasks contribute to the grand mission. Regularly revisiting this vision also matters. Check in with your team, celebrate milestones, and remind them of what they’re working toward. When people clearly see how their efforts shape a promising future, they feel both motivated and proud.

Over time, a shared vision weaves your team together into a unit that moves as one. Without a clear direction, workers might feel like gears spinning aimlessly. But when everyone is tuned into the same dream, efforts become focused and purposeful. This alignment boosts not only productivity but also job satisfaction. Team members are more willing to offer suggestions, because they know where they’re going. They’re also better prepared for challenges, as they trust the vision to guide them when times get tough. A well-defined, inspiring vision does something remarkable: it elevates everyday work into a meaningful quest. Whether you’re building a product, providing a service, or organizing community events, showing people where they’re headed and why it matters fuels genuine excitement and lasting commitment.

Chapter 3: Turning Traditional Hierarchies Upside Down so Customers and Frontline Voices Shape the Path.

In many workplaces, the leader sits at the top like a king or queen, and everyone else must follow orders. But in servant leadership, this old-fashioned pyramid flips upside down. Instead of everyone focusing on the leader’s demands, the entire organization revolves around customers. They become the true top, guiding what needs to be done. This isn’t about ignoring the leader; it’s about shifting the spotlight onto who the company ultimately serves. When leaders recognize customers as the central point, they realize they must listen more, learn faster, and help the people who interact with customers every day. After all, front-line employees know firsthand what customers love, dislike, or wish to see improved, making their insights invaluable for shaping better products or services.

Such a shift changes how decisions are made. Traditionally, the boss barks commands downward. But a servant leader encourages ideas to flow upward from employees who deal directly with clients. This approach acknowledges that great ideas don’t just come from a high-ranking office; they’re often born where real-world challenges occur. Consider a busy restaurant: the chef, servers, and hosts know exactly which dishes sell best, which seating arrangements please guests, and which menu items need tweaking. By inviting these frontline workers to share feedback, leaders gain powerful knowledge. Acting on this knowledge makes the company more responsive, more agile, and more in tune with its market’s changing desires.

When leaders truly listen, employees feel valued and respected. They don’t see themselves as cogs in a machine; instead, they recognize their role in guiding the company’s direction. This empowerment can spark innovation. People who feel heard are more willing to suggest improvements, test new ideas, and adjust old methods. Over time, decision-making becomes more balanced and effective. Customers, too, benefit. Their voices are carried from the shop floor, the sales counter, or the support hotline directly to the top. This direct link ensures that services evolve continuously and remain relevant, avoiding stagnation or guesswork.

By flattening hierarchies, a servant leader creates a vibrant ecosystem where everyone has a stake in success. Instead of a strict chain of command, there’s a network of connections. Leaders provide direction and resources, but the richness of input comes from all levels. The result is a more flexible and customer-focused organization. As employees see their suggestions taken seriously, trust flourishes, and a feeling of shared ownership emerges. This sense of partnership doesn’t just improve products and services—it improves the workplace climate itself. People become more engaged, eager to learn, and ready to respond to customers’ changing needs. In this way, an upside-down hierarchy fosters a winning cycle of listening, innovating, and growing stronger together.

Chapter 4: Harnessing the Secret Power of Generous Praise to Spark Continuous Growth and Excellence.

Imagine how it feels to have your hard work recognized right when you do something great. Instead of waiting until trouble brews, a servant leader steps in early to celebrate successes. This approach contrasts with the so-called seagull management style, where a boss only swoops in when there’s a problem, squawks criticism, and then vanishes. Offering praise as soon as someone excels has a powerful effect. It encourages people to repeat that good behavior because they understand exactly what they did right. Detailed and timely praise helps individuals feel appreciated, proud, and confident, making them more likely to build on their strengths.

But praising effectively requires more than just a quick Well done! The best leaders explain why the good performance matters. Let’s say an employee handles a tricky customer situation calmly. A servant leader praises them by saying, I noticed how you listened patiently and found a fair solution. That made the customer feel respected and kept our reputation strong. Such specific feedback shows the employee that their actions have real value. It also helps colleagues understand what success looks like. Over time, everyone becomes more aware of the standards and behaviors that lead to positive results.

As people receive thoughtful praise, they naturally start to raise their own expectations. They want to maintain that feeling of accomplishment and possibly exceed it. Little by little, performance standards rise. Team members learn to celebrate each other’s achievements. This creates an uplifting atmosphere where encouragement outshines criticism. Although mistakes still occur, they become opportunities to learn rather than reasons to feel ashamed. With praise guiding them, employees become more adventurous, more eager to tackle challenging projects, and more resilient when facing setbacks. They know that their leader will recognize not only the end results but also the effort and creativity behind them.

Over time, regular, genuine praise shapes a new norm: people start looking for ways to outperform their previous selves. The entire team benefits. Innovation flourishes because employees feel confident experimenting. Communication improves as people become more comfortable sharing their ideas, knowing that successes will be acknowledged. Even constructive feedback feels easier to accept because it comes within a broader, positive context. This shift ripples outward—customers notice the increased care and energy. In the end, generous, thoughtful praise boosts morale, strengthens the team’s spirit, and pushes everyone toward excellence. By focusing on what’s working well and making sure people know it, a servant leader creates an environment brimming with motivation and a shared desire to excel.

Chapter 5: Navigating Mistakes with Compassion: Why Redirecting, Not Reprimanding, Fuels Lasting Meaningful Improvements.

No matter how skilled a team is, mistakes happen. It’s natural. But how leaders respond when someone slips up can define the culture of an entire group. While it might seem easier to just scold and move on, servant leaders know that mistakes are often valuable lessons waiting to be learned. Instead of making a person feel worthless or incompetent, a servant leader takes a gentler path. They focus on redirecting, which means guiding the person toward the correct approach without crushing their confidence. This style doesn’t mean ignoring the issue; it means addressing it with care. The aim is to keep the person’s dignity intact and encourage them to grow, rather than making them feel small and discouraged.

Of course, there are times when a small reprimand might be needed, especially if someone knows better and chooses to perform poorly anyway. But even then, a wise leader points out the incorrect behavior rather than attacking the individual’s character. This distinction is crucial. People respond better when they understand that it was their action, not their worth as a person, that fell short. However, when employees are still learning a new skill, the leader’s task is different. A learner who is trying hard but not yet mastering a task needs extra guidance. Instead of scolding, the leader patiently reviews what went wrong and outlines steps to correct it. By focusing on solutions rather than punishment, everyone becomes more confident in tackling future challenges.

Redirecting shows respect for the learning process. It acknowledges that progress often involves trial and error. A servant leader might break down the task into smaller parts, offer helpful examples, or provide resources for improvement. They may also encourage practice or arrange additional training. By taking these supportive steps, a leader turns a mistake into a turning point. The individual learns not only how to improve but also that their leader truly cares about their professional development. This builds trust, making the team member more likely to ask for help before a mistake escalates into something bigger.

Over time, an atmosphere of understanding and kindness replaces fear. Employees dare to attempt challenging tasks, knowing that if they fail, the leader’s reaction won’t be harsh. Instead, they’ll receive guidance that sets them on a better course. This positive cycle promotes continuous improvement and fosters a growth mindset across the whole team. Redirection also helps spot gaps in training or unclear instructions that need fixing. In the long run, encouraging people to learn from errors rather than running from them leads to a more capable, resilient workforce. Through compassion and guidance, servant leaders transform mistakes into stepping stones toward greater skill, confidence, and success.

Chapter 6: Adapting Your Leadership Style to Each Individual’s Evolving Skills, Commitment, and Potential.

Not everyone on a team is at the same level of experience, nor do they all share the same enthusiasm. A single approach to leadership can’t fit all these unique individuals perfectly. Servant leaders recognize this. They carefully observe their team members and adjust their leadership style to match each person’s needs and abilities. Some people might be brand-new and excited but lack the know-how. Others may feel stuck or discouraged, uncertain whether they can tackle the next challenge. And a few may be fully competent, ready to run free and handle projects on their own. By tailoring their approach, a leader ensures that everyone gets just the right kind of support, instruction, or encouragement to unlock their potential.

Imagine a new team member who is eager to learn but unsure how to start. This enthusiastic beginner needs close guidance: step-by-step instructions, demonstrations, and extra attention. Another type of team member might have gained some skills but feels frustrated—perhaps they’ve tried hard yet haven’t reached their goals. This disillusioned learner benefits from more coaching. The leader talks them through problems, listens to their struggles, and helps them refine their methods. This patient support rebuilds their confidence and commitment. On the other hand, a self-sufficient achiever who already excels doesn’t need constant supervision. They thrive when trusted with more independence, allowing them to innovate, solve problems, and show what they can accomplish without being micro-managed.

This flexible approach avoids a one-size-fits-all trap. Instead of forcing everyone into the same pattern, servant leaders respond to each person’s growth stage. As team members develop skills and gain confidence, the leader can reduce oversight and increase freedom. This dynamic method turns leadership into a continuous dialogue. The leader and the employee work together, regularly reassessing what kind of support or guidance is needed. Over time, this cooperative effort makes the entire team stronger because everyone is progressing at their own pace, becoming more capable and engaged.

The result is a positive cycle: as employees mature professionally, they become more committed to the team’s goals. Their pride in their achievements fuels further growth, and the leader’s role transforms from teacher to partner. People who receive the right leadership style at the right time feel appreciated and understood. They know their leader sees them as individuals rather than as identical units. This nurtures trust, loyalty, and motivation. Eventually, these well-supported team members evolve into future leaders themselves, ready to help newcomers just as they were helped. By treating each person uniquely, a servant leader builds a thriving, ever-improving environment where everyone can find their best path toward excellence.

Chapter 7: Embracing Employees as Valued Internal Customers to Strengthen Foundations of Loyalty and Innovation.

We often think of customers as the people who buy products or services, but what if we also considered employees as customers of leadership? This might sound odd, but it makes perfect sense. Just as external customers bring revenue, employees power the entire operation. Their ideas, talents, and dedication shape the organization’s future. By treating employees as vital internal customers, servant leaders invest in those who ultimately create value for the paying customers. It’s like recognizing the roots of a tree are just as important as the leaves. If the roots (employees) aren’t nurtured, the tree won’t flourish, no matter how many visitors admire its leaves.

When employees feel valued and supported, they’re more likely to go the extra mile. They become problem-solvers who strive to improve processes, enhance product quality, or develop new offerings. Listening to employees as if they were customers means understanding their needs, challenges, and aspirations. Do they need more training? Are they craving better tools or clearer instructions? By meeting these needs, leaders boost morale and performance. The improved workplace atmosphere not only increases output but also encourages creativity. People feel safe suggesting fresh ideas because they know their input matters. Over time, this approach sparks continuous improvement and innovation.

The ripple effect reaches customers on the outside, too. When employees are happy and empowered, they serve external customers better. They’re friendlier, more knowledgeable, and more capable of handling unusual requests. They willingly share insights to refine products and services. This happy cycle keeps spinning: supporting employees leads to happier customers, which leads to stronger business results. Meanwhile, employees appreciate the trust and investment shown in them, becoming more loyal and less likely to jump ship when challenges arise. Treating your team members like customers might seem like a subtle shift in perspective, but it changes the entire company culture.

Over time, an organization that prioritizes its internal customers—its employees—builds a stable, dedicated workforce. It becomes known as a place where people want to stay, learn, and grow. Talented individuals are drawn to such environments, and existing employees are proud to be part of something that values their contributions. This internal strength becomes a competitive advantage. Just as happy customers spread positive reviews, satisfied employees share their experiences, encouraging quality talent to join. Ultimately, treating employees as internal customers forms a stronger foundation for productivity, loyalty, and innovation. By understanding that people who work within the company are its most critical asset, servant leaders ensure that every level of the business thrives.

Chapter 8: Creating Structured Boundaries that Empower Your Team’s Freedom, Confidence, and Forward Momentum.

It might sound strange, but sometimes having a few well-defined boundaries actually sets you free. Think about a fast-flowing river. Without riverbanks, the water would just spread out into a muddy swamp. But with clear banks, the water is guided into a strong current that moves purposefully forward. The same goes for employees in an organization. Without guidelines, people can feel lost, uncertain how to act or what to focus on. But with well-communicated boundaries—clear goals, standards, and ethical rules—they gain a sense of direction. These boundaries act like supportive structures, giving everyone the freedom to make decisions and innovate, confident that they won’t stray too far off course.

Boundaries also encourage accountability. When your team knows exactly what is expected and why, each person can check their own performance against established criteria. This clarity helps them see where they excel and where they need to improve, without needing constant oversight. Leaders who set boundaries thoughtfully aren’t trying to control every detail; they’re showing respect for employees’ intelligence and autonomy. Employees appreciate knowing where the lines are drawn. It reduces confusion, prevents unnecessary conflicts, and allows them to focus energy on meaningful tasks rather than guesswork.

Putting boundaries in place doesn’t have to feel restrictive. It’s more like giving people a map and compass before sending them on a journey. Without directions, travelers might wander endlessly. With a map in hand, they can explore confidently, discovering new paths while knowing how to return safely. Similarly, when employees understand company policies, industry regulations, quality standards, and performance expectations, they feel secure enough to take calculated risks. The boundaries become invisible supports that uphold consistency and trust. They help ensure that no matter who interacts with a customer or product, they bring the same level of care and professionalism.

Over time, these boundaries help team members develop stronger skills, better judgment, and a sense of personal responsibility. They learn to operate within the frameworks set by the organization while still contributing unique ideas. This balance leads to steady progress and a more dynamic, proactive workforce. When everyone respects and understands the guidelines, cooperation becomes easier, communication clearer, and the overall work environment more stable. Far from being a cage, well-defined boundaries are the skeleton that supports a thriving, flexible, and creative group. By giving employees something solid to lean on, leaders give them the confidence to stride forward into new challenges and find innovative solutions.

Chapter 9: Establishing Deep Trust and Eliminating Fear so Teams Thrive in Open, Supportive Environments.

Trust is the silent glue that holds a team together. When people trust their leader, they feel safe sharing their ideas, taking on new tasks, and admitting when they need help. Without trust, work becomes stiff and joyless. Servant leaders know that trust doesn’t appear magically; it’s earned by showing genuine care, honesty, and reliability. When you promise to provide resources, you deliver. When you say you’ll support someone’s development, you mean it. Over time, this consistent behavior builds a sturdy bridge of confidence between leader and employees. People become more open, more creative, and more willing to go beyond their comfort zones because they trust that their leader has their back.

Fear, on the other hand, can destroy trust in an instant. Leaders who rely on intimidation, shouting, or shaming discourage people from taking risks. Employees may hide their mistakes instead of learning from them, and they might avoid ambitious goals for fear of punishment if they fail. Servant leaders understand that fear is not a motivational tool; it’s a barrier to growth and innovation. By acting consistently and calmly—especially when problems arise—leaders show that no one needs to be afraid. Employees know that their leader won’t suddenly explode with anger or change the rules unexpectedly. This predictability encourages bravery and honest communication.

Building trust also involves welcoming feedback. A servant leader doesn’t just instruct; they listen, too. They ask employees how much they feel trusted or if they believe the leader is competent and caring. These conversations might feel risky, but they prove the leader’s authenticity. Employees who see their leader listening respectfully, even to criticism, become more secure. They realize that honesty won’t be punished, and their opinions truly matter. This openness builds a circle of respect and understanding, where everyone is more aligned and invested in shared goals.

Over time, trust transforms the workplace into a safe arena for growth. People collaborate without fear of judgment, share their honest thoughts without hiding weaknesses, and come together when times are tough. Customers notice this healthy environment, too, because it translates into better service, smarter solutions, and a more responsive organization. Without the shadow of fear, employees take pride in their work, and creative ideas flow more freely. This sense of security and trust is a major achievement of servant leadership—turning a potentially tense environment into a supportive community where everyone feels valued and capable of doing their best.

Chapter 10: Integrating Integrity and Apology into Leadership DNA to Restore Faith and Strengthen Relationships.

Integrity is the quality of being consistent in your values, words, and actions. It means doing what you say you’ll do and behaving ethically, even when it’s challenging. Leaders with integrity become guiding lights in organizations because people know they’re reliable, honest, and morally sound. Without integrity, trust shatters. If a leader frequently breaks promises or changes the rules to suit themselves, employees quickly lose faith. Keeping your word shows that you respect others. It tells your team they can rely on you, and it sets a high standard for everyone’s behavior. Over time, integrity encourages a culture where employees hold themselves to similar standards, creating a chain reaction of honesty and mutual respect.

But even the most upright leaders may stumble and break trust at times. Perhaps a hasty decision harmed someone’s work or a promise went unfulfilled. Such situations can feel like permanent scars on relationships. However, there is a powerful remedy: a sincere apology. Apologizing is not a sign of weakness; it’s a courageous step that acknowledges you made a mistake and genuinely regret the harm caused. A good apology focuses on what you did wrong, the impact on the other person, and your commitment to preventing such issues in the future. Avoid the words if or but, which weaken the apology. Instead, be direct and honest.

This willingness to apologize can mend broken trust. When employees see their leader take responsibility and show true remorse, it reassures them that their feelings matter. It also sets an example: everyone understands that in this workplace, mistakes are something you own up to, not hide. Over time, apologies help people feel safer speaking up about problems, confident that solutions will be found rather than blame thrown around. In fact, apologies often lead to constructive conversations about improvement, turning a moment of pain into a chance for growth.

By combining integrity and the ability to apologize, leaders create a solid moral foundation. Employees learn that high standards matter and that it’s okay to make mistakes as long as they’re acknowledged and fixed. This approach encourages a continuous flow of trust and respect, even in tough times. Over time, integrity and honest apologies become part of the organization’s culture. Everyone becomes more thoughtful, careful, and considerate. Customers benefit too, since they deal with a company that lives by its values. In the end, these qualities—integrity and apology—ensure that leadership remains not just about giving orders, but about guiding hearts, minds, and souls toward shared excellence.

All about the Book

Unlock the secrets of effective leadership with Simple Truths of Leadership. This powerful guide by Ken Blanchard and Randy Conley empowers leaders to inspire teams, drive results, and foster an environment of trust and collaboration.

Ken Blanchard, renowned leadership expert, and Randy Conley, esteemed author, team up to share transformative insights that cultivate exceptional leadership and organizational success.

Business Executives, Team Leaders, Human Resource Managers, Entrepreneurs, Coaches

Leadership Development, Public Speaking, Mentoring, Team Sports, Networking

Poor Team Collaboration, Lack of Trust in Leadership, Ineffective Communication, Employee Engagement Challenges

Leadership is not about what you do; it’s about who you are.

Stephen Covey, Jim Kouzes, Marshall Goldsmith

Best Business Book of the Year, National Leadership Award, Readers’ Choice Award

1. What are the fundamental principles of effective leadership? #2. How can transparency enhance trust in leadership? #3. Why is empowerment crucial for team success? #4. What role does communication play in effective leadership? #5. How can leaders cultivate a positive team culture? #6. What strategies exist for managing difficult conversations? #7. How do leaders balance authority and approachability effectively? #8. What is the significance of leading by example? #9. How can feedback improve team performance and growth? #10. What techniques can strengthen team collaboration and cohesion? #11. How should leaders adapt to changing circumstances? #12. What are the key traits of successful leaders today? #13. How can leaders inspire and motivate their teams? #14. What approaches support ongoing personal leadership development? #15. How do values influence effective leadership styles? #16. What are the benefits of practicing active listening? #17. How should leaders handle conflict within their teams? #18. What is the importance of setting clear expectations? #19. How can leaders show appreciation and recognition effectively? #20. What methods help in developing future leaders?

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