Introduction
Summary of the book Yes We (Still) Can by Dan Pfeiffer. Before we start, let’s delve into a short overview of the book. Discover the Inside Story of a White House Staffer’s Journey Have you ever wondered what it’s like to work behind the scenes in the White House? In ‘Yes We (Still) Can,’ Dan Pfeiffer takes you on an exciting journey through his experiences as a key member of President Barack Obama’s team. From starting at the very bottom to becoming a senior advisor, Pfeiffer shares the highs and lows of political life. You’ll learn how Obama’s unique approach changed American politics and how new media like Twitter and Fox News played big roles in shaping the political landscape. This book isn’t just about politics; it’s about hope, change, and the power of communication. Get ready to dive into the world of politics with easy-to-understand stories that will keep you hooked from start to finish.
Chapter 1: How a Seventh Grader’s Mock Debate Taught Dan Pfeiffer His First Political Lesson.
Dan Pfeiffer’s journey into politics started in an unexpected place—a seventh-grade mock debate. Back in 1988, when presidential candidates George H.W. Bush and Michael Dukakis were competing, young Dan volunteered to play Dukakis. He spent countless hours in the library, studying policies and preparing his arguments. Feeling confident, he stepped onto the stage ready to debate. However, his opponent quickly dismissed Dukakis by calling him weak on crime and accusing him of wanting to raise taxes. Despite Dan’s thorough preparation, these simple attacks overshadowed his efforts, teaching him a valuable lesson about the power of a clear and compelling message in politics. This early experience showed Dan that understanding the media and how messages are delivered is crucial for success in the political arena.
Dan wasn’t the best student academically, but his passion for politics drove him to work harder. His dedication paid off when he secured a place at Georgetown University in Washington, D.C., one of the country’s top schools. Knowing his grades were just below the standard, Dan pushed himself to excel in every opportunity that came his way. At Georgetown, between his junior and senior years, Dan landed an internship in Vice President Al Gore’s office. Here, he quickly made a name for himself by efficiently managing files and retrieving documents in seconds. This impressive work ethic led to a job offer from the Justice Department, showcasing Dan’s ability to thrive even when starting from the bottom.
After his internship, Dan faced another challenge: finishing his senior year while Al Gore prepared for his 2000 presidential campaign. Eager to join the campaign team, Dan waited anxiously for an opportunity. When Gore’s press secretary offered him a spot, Dan was thrilled. However, by the time he arrived at Gore’s Nashville headquarters, the position was gone. Undeterred, Dan volunteered alongside others, making calls to voters. Working with a senior citizen and a teenager, he helped organize a more efficient calling system. His innovative approach earned him a job with the local media team, proving that perseverance and creativity could open doors even when plans don’t go as expected.
Dan’s early political career was marked by resilience and a willingness to start small. Each step, from his seventh-grade debate to his internship and volunteer work, built the foundation for his future success. These experiences taught him the importance of hard work, adaptability, and the ability to connect with people from all walks of life. As Dan moved up the ranks, he carried these lessons with him, shaping his approach to politics and communication. His story is a testament to how starting at the bottom and working diligently can lead to significant opportunities and impactful roles in the political world.
Chapter 2: Unveiling the Five Key Elements That Made Barack Obama’s Campaign Truly Unique.
Barack Obama wasn’t just another politician; he was a game-changer in the world of politics. When Dan Pfeiffer joined his team, he quickly realized that Obama’s campaign was built on five essential elements that set it apart from others. The first was Obama’s attitude. Unlike many politicians who craved approval, Obama was confident and fearless. He had a fulfilling life in Chicago and wasn’t desperate for validation, which made him appear genuine and trustworthy to voters. This lack of fear allowed Obama to connect with people on a deeper level, fostering a sense of hope and possibility.
The second key element was the ability to scale quickly. Obama’s campaign was like an airplane taking off with its wings being attached mid-flight. The team had to move fast to secure funding and endorsements before other candidates could dominate the race. This rapid scaling was crucial for building momentum early on. The campaign’s speed and efficiency ensured that Obama stayed ahead, maintaining a competitive edge that was vital for his eventual success. The team’s ability to adapt and expand swiftly was a testament to their strategic planning and dedication.
A great culture within the campaign was the third element. Obama’s team operated under a no assholes policy, creating a positive and collaborative environment. This culture fostered loyalty and respect among team members, ensuring that everyone worked towards the same goal without internal conflicts. The strict hierarchy maintained order, preventing leaks and betrayals that could harm the campaign’s integrity. This strong, supportive culture not only made the team more effective but also kept morale high, even during challenging times.
The fourth element was a simple and clear strategy. The campaign focused on winning key states like Iowa, New Hampshire, Nevada, South Carolina, and then Super Tuesday. This straightforward approach made it easy for everyone to understand and work towards the same objective. Finally, the fifth and most important element was the message. Obama’s message of hope and change resonated deeply with voters, inspiring them to believe in a better future. Together, these five building blocks created a powerful foundation that propelled Obama to victory in 2008, demonstrating how a well-rounded and strategic campaign can achieve remarkable results.
Chapter 3: The Vital Role of a Communications Director in Shaping the President’s Message.
Being a communications director is like being the voice of the president, responsible for delivering important messages and managing relationships with the media. Dan Pfeiffer knew that creating a perfect political message takes more than just clever words; it needs to be authentic and backed by a compelling story. For Barack Obama, his campaign was his message. He embodied the hope and change he wanted to bring to America, making his personal story as a community organizer a key part of his appeal. This authenticity helped Obama connect with people and inspired them to support his vision.
When Dan joined the White House, his role became even more crucial. As the communications director, he had to ensure that Obama’s message reached the public clearly and effectively. This wasn’t always easy, especially with the rise of new media and the challenges it brought. Dan had to navigate through various obstacles, including dealing with negative press and maintaining a positive image for the administration. His job was to keep the message consistent and ensure that the public understood the president’s goals and policies.
Dan learned that managing press relations requires a delicate balance. The media isn’t necessarily a friend or an enemy; they’re just doing their job. By building a healthy relationship based on professionalism and honesty, Dan ensured that the White House could communicate effectively without constant conflicts. He observed that President Trump’s approach, which involved lying and attacking the media, damaged trust and made it difficult to maintain a constructive relationship. In contrast, Obama’s respectful and transparent communication style helped foster a more positive interaction with the press.
Honesty was another key principle Dan emphasized. If you’re caught lying, the media and the public will lose trust, and it becomes nearly impossible to regain credibility. Dan believed that maintaining honesty was essential for the administration’s success and for building a trustworthy relationship with the media. By focusing on authentic storytelling and transparent communication, Dan played a pivotal role in shaping the president’s message and ensuring that it resonated with the American people. His work as a communications director was fundamental in conveying Obama’s vision and maintaining the integrity of his administration.
Chapter 4: How the Evolving Media Landscape Created the Perfect Storm for Trump’s Rise.
The way people consume news has changed dramatically over the years, and these changes played a big role in Donald Trump’s rise to power. During President Bill Clinton’s time, the goal was to win the news cycle by putting out positive stories to overshadow any negative ones. If something bad happened, Clinton’s team would quickly counter it with a positive message. But today, people don’t just wait for the evening news; they get updates all day long on their phones and computers. This shift made it impossible for campaigns to focus solely on managing the news cycle, as Obama’s team chose to prioritize long-term goals over chasing every headline.
The rise of the internet and mobile technology transformed how news is produced and consumed. Traditional media outlets like newspapers and TV shows saw their ad revenues drop, leading to layoffs and a reduction in experienced journalists. With fewer resources for fact-checking and editing, the quality of news reporting declined. At the same time, new platforms like BuzzFeed emerged, focusing on stories that grabbed attention and got lots of clicks, often at the expense of accuracy. This environment allowed sensationalist and misleading stories to flourish, contributing to the spread of misinformation.
Fox News became a major player in this new media landscape by aligning closely with the Republican agenda. Instead of acting as an unbiased news source, Fox News often pushed propaganda that favored conservative viewpoints and attacked Democratic policies. This created a hostile environment for Obama’s administration, as Fox News consistently highlighted negative stories and promoted false information. The channel’s focus on controversial and divisive topics helped foster distrust in mainstream media, making it easier for Trump’s message to gain traction among viewers who felt disillusioned with traditional news sources.
Social media platforms like Facebook also played a significant role in shaping public opinion. Facebook’s algorithms prioritize stories that generate high engagement, which often means controversial or sensational content gets more visibility. This led to the spread of conspiracy theories and polarizing information, further eroding trust in reliable news sources. By 2014, the combination of these factors created the perfect storm for Trumpism to emerge. The media landscape had become ripe for Trump’s unconventional and provocative style, allowing him to bypass traditional media gatekeepers and connect directly with his audience. This shift fundamentally changed American politics, making it easier for a candidate like Trump to rise to prominence.
Chapter 5: The Dark Side of Fake News and How It Fueled Controversies Around Obama’s Presidency.
Fake news didn’t just appear overnight; it had been building up years before Donald Trump became a prominent political figure. During Obama’s first term, a movement called birtherism gained traction, spreading false rumors that questioned whether Obama was born in the United States. Dan Pfeiffer saw firsthand how these unfounded claims were used to undermine Obama’s legitimacy. The Obama administration had to deal with fake news regularly, forcing them to develop strategies to combat these false narratives. Initially, they tried to ignore the rumors, hoping they would disappear on their own, but the internet made it easier for such stories to spread and persist.
Realizing that ignoring fake news wasn’t effective, Dan and his team devised a two-step approach to tackle these false claims. First, they quietly distributed copies of Obama’s real birth certificate to all the members of the press. By doing this without making a big announcement, they avoided giving the fake news more attention and prevented it from becoming an even bigger story. Then, Obama himself addressed the issue, focusing on more important topics like the nation’s budget crisis and other pressing matters. This strategy allowed him to control the narrative and shift the conversation away from the baseless conspiracy theories.
Despite their efforts, fake news continued to pose a significant challenge. The constant barrage of false information made it difficult for the Obama administration to maintain public trust. Media outlets like Fox News amplified these fake stories, using them to attack Obama’s policies and promote the Republican agenda. This relentless spread of misinformation created an environment where the public became increasingly distrustful of mainstream media sources. As a result, fake news not only damaged Obama’s reputation but also set the stage for Trump’s rise by normalizing the use of false narratives in political discourse.
Dan Pfeiffer learned that combating fake news required quick thinking and strategic communication. By keeping Obama’s responses measured and focusing on substantive issues, they were able to mitigate some of the damage caused by fake news. However, the pervasive nature of misinformation made it an ongoing battle. The experience highlighted the importance of media literacy and the need for reliable sources of information in maintaining a healthy democracy. Fake news remains a critical issue, demonstrating how false narratives can influence public opinion and shape political outcomes in significant ways.
Chapter 6: Mastering the Challenge of Fox News: Strategies to Counteract a Powerful Propaganda Machine.
Fox News has long been a dominant force in American media, often pushing a strong Republican agenda and challenging Democratic policies. For Dan Pfeiffer and the Obama administration, dealing with Fox News was a constant struggle. The channel didn’t just report the news; it actively worked to undermine Obama’s policies, spread false rumors, and attack his administration. Stories about Obama’s education, personal life, and even his gestures were twisted to create negative perceptions. For example, Fox News questioned the sincerity of Obama and Michelle Obama’s interactions, suggesting they were unnatural or had hidden motives. This relentless negative coverage made it difficult for the administration to maintain a positive image.
One of the biggest challenges was handling misinformation spread by Fox News. When Sarah Palin and other Republican figures spread false stories, like the claim that Obamacare would create death panels, it created confusion and fear among the public. These false narratives were designed to make Obama’s policies seem dangerous and unpopular. Despite knowing these stories were baseless, the administration had to find ways to address them without giving them too much attention, as doing so would only amplify the false information. This required careful messaging and strategic communication to counteract the misleading claims.
The Obama administration tried various tactics to manage their relationship with Fox News. They attempted to block the channel from accessing White House briefings, hoping to limit their influence. However, this only made Fox News appear as defenders of free speech, rallying more support from conservative viewers. They also engaged directly by accepting interviews, aiming to showcase Obama’s ability to handle tough questions. Unfortunately, these interviews often turned into frustrating experiences, with reporters interrupting and not allowing Obama to fully express his views. This made it clear that traditional methods of communication were not effective against such a biased and aggressive media outlet.
Ultimately, the key to dealing with Fox News was to bypass their influence and reach out directly to the public. The administration focused on using other media channels, such as local news stations and social media platforms like Twitter, to spread their message. By doing so, they aimed to reach voters who were tired of the constant negativity from Fox News. This approach helped to create a more balanced narrative and allowed the administration to communicate their policies and achievements without the constant interference of partisan media. Navigating the challenges posed by Fox News required creativity, resilience, and a willingness to adapt to the changing media landscape.
Chapter 7: How Twitter Transformed Political Campaigning and Became a Game-Changer for Modern Politics.
Twitter has revolutionized the way politicians communicate and engage with the public. Before its rise, political discussions were mostly confined to television, newspapers, and formal press releases. However, Twitter changed everything by providing a platform for real-time interactions and instant updates. For Dan Pfeiffer, initially hesitant to embrace Twitter, it became clear during the 2012 re-election campaign that this new tool was essential for shaping the political conversation. When Obama faced tough debates and unexpected shifts in public opinion, Twitter allowed the campaign to respond quickly and directly to voters, bypassing traditional media filters.
The power of Twitter lies in its ability to influence opinions instantly. During the 2012 debates, even when Obama felt he was not performing his best, the reaction on Twitter helped him understand the true impact of his performance. Influential commentators and thousands of users shared their thoughts in real-time, shaping the narrative and influencing how others perceived the events. This immediate feedback loop made it crucial for political campaigns to have a strong presence on Twitter to manage their image and respond to emerging issues promptly. Without a strategic approach to Twitter, campaigns risked losing control over their message and allowing others to dominate the conversation.
Donald Trump’s use of Twitter demonstrated just how powerful the platform could be. His tweets were direct, unfiltered, and clearly his own, which resonated with many voters who appreciated his authenticity. By using Twitter, Trump was able to bypass traditional media gatekeepers and communicate his messages directly to the public. This strategy kept his opponents on the defensive and prevented them from effectively spreading their own messages. Dan Pfeiffer recognized that Twitter’s influence could not be ignored, as it played a significant role in Trump’s ability to rally support and maintain constant visibility in the political arena.
Using Twitter effectively requires a balance of authenticity and strategic communication. Dan learned that tweets should be genuine and reflect the true voice of the administration to build trust with followers. Additionally, Twitter can be a powerful tool for breaking news and reaching people directly, without the risk of media spin. However, it also comes with risks, as a single misstep can lead to widespread backlash, as seen when Dan accidentally posted a misspelled racial slur while under anesthesia. Despite the challenges, the benefits of using Twitter to engage with voters and shape public discourse make it an indispensable tool in modern politics. Embracing social media platforms like Twitter is essential for any political campaign aiming to connect with the public in today’s digital age.
Chapter 8: Overcoming Personal Health Challenges and Finding Balance After Life in the White House.
Working in the White House is incredibly demanding, and Dan Pfeiffer faced significant personal health challenges during his six years there. The high-stress environment often led to moments where the left side of his body would tingle, making it difficult for him to move his leg. These health issues became more frequent whenever he was involved in heated discussions or tense situations, highlighting the toll that such a high-pressure job can take on an individual. Despite his dedication, Dan realized that he couldn’t continue without risking his well-being, leading him to consider stepping away from the intense world of politics.
Leaving the White House wasn’t an easy decision for Dan. The adrenaline rush and constant decision-making were addictive, and he knew many who struggled with leaving similar high-stress jobs. However, his desire for a normal, less stressful life and his relationship with his girlfriend, Howley Ledbetter, motivated him to make the change. Both Dan and Howley had met while working in the White House, and their demanding schedules often led to canceled plans and strained their relationship. Dan wanted to build a life where he could spend more quality time with Howley and enjoy a healthier, more balanced lifestyle.
After leaving the administration, Dan and Howley took a six-week vacation through Southeast Asia, which acted like a political detox. This trip allowed Dan to recharge, reflect on his experiences, and recover from the intense pressures of his previous job. The vacation provided the mental and emotional break he needed to move forward and explore new opportunities outside of politics. Upon returning home, Dan accepted a position with CNN as a regular guest commentator, allowing him to stay involved in political discussions without the same level of stress and responsibility.
In 2016, Dan embraced a new venture by starting a podcast called ‘Keeping It 1600’ with Jon Favreau, Obama’s former speechwriter and Dan’s former colleague. The podcast quickly became popular, especially during the chaotic election year, as listeners enjoyed the candid conversations that mirrored what Dan and Jon would discuss over beers after work. The podcast expanded to include other former Obama staffers, creating a space where they could share their insights and experiences in a more relaxed and personal setting. This new chapter in Dan’s life allowed him to stay connected to politics while enjoying a more manageable and fulfilling personal life, demonstrating that it’s possible to find balance even after holding a high-profile position in the White House.
Chapter 9: Uncovering the Five Critical Reasons Why the Democrats Lost the 2016 Election.
The 2016 election was a surprising and pivotal moment in American politics, with the Democrats losing to Donald Trump despite high expectations. Dan Pfeiffer, looking back, identified five crucial reasons that contributed to this unexpected outcome. The first reason was sexist double standards. Hillary Clinton faced unfair criticism for her assertive behavior, which was often praised in male candidates but seen negatively in her. Her authoritative tone and professional demeanor were misinterpreted as being too aggressive, making it harder for her to connect with some voters who had different expectations for female candidates.
The second reason was the outdated concept of electability. Traditional ideas about what makes a candidate electable, such as being white or having a military background, no longer held the same weight. Barack Obama had already broken many of these molds, proving that non-traditional candidates could win elections. Hillary Clinton’s experience as a senator and secretary of state, while impressive, didn’t align with the new expectations voters had, making it harder for her to appear as the fresh, relatable candidate that Trump embodied.
The third reason was the importance of the best messenger winning. Donald Trump’s simple and repetitive message, Make America Great Again, was clear and easy to remember. In contrast, Hillary Clinton struggled to deliver a consistent and compelling message. While Trump effectively highlighted his opponents’ flaws, Clinton’s attempts to critique Trump’s policies didn’t resonate as strongly with voters. This lack of a strong, unified message made it difficult for Clinton to inspire and mobilize her base in the same way that Trump’s straightforward approach did.
The fourth reason was the lack of an inspiring story and an overreliance on data. While data-driven strategies are important, they can’t replace the power of an inspiring narrative that motivates people to vote. Obama’s 2008 campaign successfully combined data with a compelling story of hope and change, but Clinton’s 2016 campaign focused too much on data and policy details without creating a similarly inspiring vision. This imbalance made it harder for her to connect emotionally with voters and galvanize them to support her cause.
Finally, the economy played a significant role. Economic issues are always at the forefront of voters’ minds, and Obama’s 2012 campaign effectively positioned him as the candidate who would best support the working class and improve the economy. In 2016, Clinton struggled to present a clear economic message that resonated with voters. Her critiques of Trump’s economic policies didn’t generate the same level of interest or support as his more sensationalist attacks. As a result, voters were less motivated by her economic arguments and more swayed by Trump’s strong, albeit controversial, messaging. These five factors combined to create an environment where the Democrats were unable to secure a victory, highlighting the need for future candidates to be authentic, inspiring, and clear in their messaging.
Chapter 10: Valuable Lessons from Obama’s Era: How Future Politicians Can Embrace Hope and Change.
Dan Pfeiffer’s experiences during Obama’s presidency offer numerous lessons for future politicians aiming to create meaningful change. One of the most important lessons is the power of authenticity. Obama’s genuine demeanor and relatable story of hope and change resonated deeply with voters. Future candidates can learn from this by being true to themselves and ensuring that their messages reflect their true values and experiences. Authenticity builds trust and creates a stronger connection with the electorate, making it easier to inspire and mobilize support.
Another key lesson is the importance of building a strong and positive campaign culture. Obama’s no assholes policy fostered a collaborative and respectful environment within his team. This positive culture not only improved team morale but also enhanced the effectiveness of the campaign. Future politicians should strive to create similar environments where team members feel valued and motivated to work towards a common goal. A supportive and cohesive team can overcome challenges more effectively and maintain a focused strategy throughout the campaign.
Effective communication strategies are also crucial for political success. Dan Pfeiffer emphasized the need for clear, consistent messaging that is easy for voters to understand and remember. Obama’s message of hope and change was simple yet powerful, allowing it to be easily communicated across various platforms. Future politicians should focus on crafting clear and compelling messages that highlight their vision and priorities, ensuring that these messages are consistently reinforced throughout their campaigns and administrations.
Additionally, embracing new technologies and media platforms can significantly enhance a campaign’s reach and impact. Obama’s effective use of social media, particularly Twitter, allowed his campaign to engage with voters directly and respond quickly to emerging issues. Future politicians can leverage these tools to broaden their reach, connect with younger audiences, and create more interactive and dynamic campaigns. By staying adaptable and innovative in their communication strategies, politicians can better engage with the public and build a more robust support base.
Chapter 11: The Future of American Politics: Embracing Hope, Change, and Strategic Communication in a New Era.
As American politics continues to evolve, the lessons from Dan Pfeiffer’s experiences during Obama’s presidency remain highly relevant. The future of politics lies in embracing hope and change while utilizing strategic communication to connect with voters effectively. Politicians must focus on building authentic relationships with the public, ensuring that their messages resonate on a personal level. By prioritizing authenticity and relatability, candidates can inspire trust and loyalty, essential components for winning elections and implementing meaningful policies.
Strategic communication will play an increasingly important role in shaping political narratives. With the continued rise of social media and digital platforms, politicians have more tools than ever to reach and engage with voters. However, this also means that they must be adept at managing their online presence and navigating the complexities of the digital landscape. Effective use of these platforms can amplify a candidate’s message, create a strong online community, and respond swiftly to misinformation and negative publicity. Future politicians must be prepared to adapt to these changes and leverage technology to their advantage.
Moreover, addressing the challenges posed by fake news and biased media will be crucial for maintaining public trust. Politicians need to prioritize transparency and honesty in their communications to counteract the spread of misinformation. Building a trustworthy relationship with the media and the public is essential for combating false narratives and ensuring that accurate information is disseminated. By fostering a culture of integrity and accountability, future leaders can strengthen the democratic process and uphold the values of truth and fairness in politics.
Lastly, the importance of a clear and inspiring vision cannot be overstated. As seen in Obama’s successful campaigns, having a compelling story that highlights hope and positive change can mobilize voters and drive political success. Future politicians should focus on crafting and communicating a vision that not only addresses the immediate concerns of the electorate but also inspires them to work towards a better future. By combining authenticity, strategic communication, and a powerful vision, the next generation of leaders can navigate the complexities of modern politics and create lasting positive change for the nation.
All about the Book
Explore the enduring lessons from the Obama administration with Dan Pfeiffer’s insightful ‘Yes We (Still) Can’, a must-read that inspires hope and actionable ideas for change in today’s political landscape.
Dan Pfeiffer, former Senior Advisor to President Obama, is a political strategist and commentator who provides valuable insights into modern politics and communication strategies.
Political Analysts, Campaign Strategists, Activists, Journalists, Public Relations Professionals
Political Commentary, Social Activism, Reading Non-Fiction, Podcasting, Debate and Discussion
Political Polarization, Voter Engagement, Media Influence, Civic Responsibility
The truth is, we have a lot of work to do, and there are no shortcuts.
Barack Obama, Michelle Obama, Chuck Todd
Books for a Better Life Award, Goodreads Choice Award Nominee, American Book Award
1. Understand modern political communication strategies’ evolution. #2. Grasp the impact of social media on politics. #3. Learn how to craft persuasive political messages. #4. Recognize the power of authenticity in leadership. #5. Discover behind-the-scenes of political campaigns. #6. Appreciate the significance of grassroots organizing. #7. Identify effective methods for voter engagement today. #8. Explore the transformation of media during Obama’s presidency. #9. Gain insights into maintaining a focused campaign narrative. #10. Comprehend challenges in adapting to rapid technological changes. #11. Understand the role of humor in political discourse. #12. Acknowledge the importance of resilience in politics. #13. Learn to navigate crisis communications successfully. #14. Discover keys to building bipartisan communication strategies. #15. Recognize the necessity of adapting campaign tactics. #16. Analyze the interplay between traditional and digital media. #17. Understand strategies for countering political misinformation. #18. Appreciate the influence of contemporary political punditry. #19. Grasp the challenges faced by modern political operatives. #20. Discover the importance of authenticity in political dialogue.
Yes We Still Can, Dan Pfeiffer book, political strategy, Obama administration insights, political memoirs, how to win elections, campaign strategies, modern politics, communication strategies, leadership in politics, political analysis, Democratic Party strategies
https://www.amazon.com/Yes-We-Still-Can-Pfeiffer/dp/1541763112
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